This document discusses cloud services brokerage and how it can help data center service providers transition to hybrid cloud models. It notes that cloud computing is disrupting traditional data center and IT outsourcing models. Cloud services brokerage allows data centers to offer unified management of both internal and external cloud resources, helping customers move more easily to hybrid cloud solutions while protecting existing service provider revenue streams.

1. Cloud Services Brokerage for
Data Center Service Providers
Kevin L. Jackson
Vice President and General Manager, NJVC Cloud Services
Presented to Gartner Data Center Conference
Dec. 4, 2012
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2. Kevin Jackson
 Vice President and General Manager, NJVC Cloud
Services
 Chairman, Network Centric Operations Industry
Consortium Cloud Computing Working Group
 Blogger and Author
 “Cloud Musings” (http://kevinljackson.blogspot.com)
 “Cloud Musings on Forbes”
(http://blogs.forbes.com/kevinjackson/)
 Founder and editor of Government Cloud Computing on Ulitzer
electronic magazine (http://govcloud.ulitzer.com)
 GovCloud: Cloud Computing for the Business of Government
 GovCloud II: Implementation and Cloud Brokerage
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3. Agenda
 Cloud Adoption
 Data Center Consolidation
 Impact to IT Operations
 Cloud Services Brokerage
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4. Gartner Symposium CIO Breakfast Workshop
 CIOs representing four industries
 Discussions centered on state of cloud in
their organizations
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5. Cloud … More than Hype
 More and more organizations are moving to the cloud
 More than one-third of all respondents had more than 25
percent of their major initiatives involve cloud computing
 85% have little experience with cloud deployment
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6. Key Factors Determining the Speed of Cloud
Adoption
 Top four survey responses
Efficient &
IT Automation & Complexity of
Effective
Security End User Self Managing Cloud
Application
Service Services
Development
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7. Cloud Computing—A Disruptive Business Model
Long Data Threatens
Term Center traditional
Contract Margin
co-location
s s
& hosting
business
Not Business as Usual
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8. Disrupting the Data Center Services Business
Model
New
Old Business
Business
Model
Model
http://www.cio.com/article/690007/How_Cloud_Computing_Is_Changing_Data_Center_Designs_and_Costs
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9. Disrupting the Hardware Supplier Marketplace
Large cloud market
• Cost-focused
• Applies pressure on vendors to accept less profit in return
for volume
Rapidly growing cloud provider market
• Market shift from general purpose to purpose-built servers
• Growing cloud provider market, Gartner estimates ~20%
market share
Subscription based delivery of commodity
infrastructure on a subscription basis
• Just-in-time hardware activation models for additional
capacity
• Capacity reallocation when peak demand diminishes
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10. Disrupting the System Integration Marketplace
Buyer Organizations System Integrators Data Center Providers Data Center Real
• Let and fund • Designs & manages providers are the real
• Purchases Estate Brokers
contracts Cloud service (Ping, Power, Pipe)
building and drive this shift and
helping estate
• Set requirements operations of IT • Builds & manages • Ping - invest in data
and specifications will account for more to multiple
infrastructures as
than center real estate &
one-quarter of all the U.S. verticals
industry co-location centers
data center capacity by the
• Subcontractors to (customers ping
their computers
end of the forecast System Integrators
period. remotely)
• Power - electrical
• Pipe - connection to
the Bandwidth
Providers
System Integrators Data Center Providers
System Data Center Data Center
Buyer
Integrators (3- Providers (0-15 Real Estate
Organization
5 year leases) year leases) Brokers
IDC, 09 Oct 2012 10
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11. Cloud Is Not Easy, Ask GoDaddy
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12. Cloud—Changing the IT Organization
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13. Defining Cloud Services Brokerage (CSB)
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14. Why CSB Matters …
Cloud Broker Google Searches
Follow the money…..
Estimated Annual IT
Spend on CSB by 2014
$100 B
Source: Gartner: “Examining the Magnitude of the Cloud Services Brokerage Opportunity “ 14
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15. Traditional Cloud Deployment
CSP
Looking forward to delivering your
hybrid IT offering we discussed.
CSP CSP
Co-location Business CSP Partner(s) Update Hybrid IT
App Hosting Model Infrastructure Offering
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16. Cloud Deployment with CSB
CSP
Looking forward to delivering your
hybrid IT offering we discussed.
CSP CSP
CSB
Co-location Business CSB Partner Hybrid IT
App Hosting Model Offering
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17. Faster Deployment, Improved Agility Using
Cloud Services Brokerage
CSP
Looking forward to delivering your
hybrid IT offering we discussed.
CSP CSP
CSB
Co-location Business CSP Partner(s) Update Hybrid IT
App Hosting Model Infrastructure Offering
Co-location Business CSB Partner Hybrid IT
App Hosting Model Offering
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18. Cloud Services Brokerage
Solution
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19. Ensuring Secure Cloud Brokerage …
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22. Reposition Your Data Center
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23. CSB Partnership Value
Deliver new revenue streams
Highlight traditional customization, security
and customer service strengths
Sell their capabilities as an adjunct with or
alternative to commodity cloud services
Enable faster transition to mixed business
models with less capital expenditures
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24. Secure, Unified Cloud Management and
Control Services
Transform your data center TODAY
Contact Kevin Jackson by emailing
solutions@njvc.com or calling 703.665.9119
Please visit http:cloudcuity.com to learn more
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