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Contextual Inquiry or: How I Learned to Stop Talking and Love Observation
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Contextual Inquiry or: How I Learned to Stop Talking and Love Observation
1.
CONTEXTUAL INQUIRY OR: HOW
I LEARNED TO STOP TALKING AND LOVE OBSERVATION by Kevin Vigneault at Lean UX & Content on February 19, 2013
2.
HI! I’M KEVIN VIGNEAULT
3.
STORY TIME
4.
BYPASS LANE URL or
Source
5.
CREDITS
6.
OH SHIT!
CHICKEN SANDWICHES URL or Source
7.
CONTEXTUAL INQUIRY
8.
uber-formal
just process winging it
9.
DEFINITION An ethnographic research
method in which users are observed and questioned while they work in their natural environments.
10.
DEFINITION An ethnographic research
method in which users are observed and questioned while they work in their natural environments.
11.
THE PROCESS 1.
Brief Interview 2. The “Switch” 3. Observation 4. Summarization
12.
FOUR PRINCIPLES
13.
#1 - CONTEXT Conduct
the inquiry in the actual context in which the work is performed.
14.
#2 - PARTNERSHIP Collaborate
to understand the user’s work.
15.
MASTER-APPRENTICE
MASTER APPRENTICE URL or Source
16.
PARTNERSHIP
PARTNER PARTNER URL or Source
17.
#3 - INTERPRETATION Share
your interpretations and insights with the user during the interview.
18.
#4 - FOCUS Steer
the interaction toward topics that are relevant to you.
19.
THREE PRO TIPS
20.
#1 - BE
LIKABLE People will be more likely to work in their normal, natural way if they feel comfortable around you.
21.
#2 - NO
AUDIO / VIDEO It’s a pain to set up and runs the high risk of making the subject less comfortable.
22.
#3 - CAPTURE
ARTIFACTS Photos, screenshots, notes on paper; whatever you can collect.
23.
LET’S RECAP 1.
An ethnographic research method 2. Happens in a real context 3. Pick a model to follow 4. Be likable & don’t disturb
24.
THANK YOU
LET’S DISCUSS!
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