This week’s episode explores ways to leverage social media in order to receive search engine optimization benefits. In particular, how to develop a social media infrastructure to push and pull content through, create keyword-rich neighborhoods and sculpt keyword themes. The video gives specific examples and addresses some common misconceptions involving duplicate content and no-follow links. Video and additional commentary are available here: http://www.kunocreative.com/blog/bid/76683/SEO-with-Social-Media-Tuesday-s-Tips-Tactics-Video Tuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative’s Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.

1. SEO with Social Media
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2. Building a Social Media Infrastructure
A.B.O.
Always Be Optimizing
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3. Building a Social Media Infrastructure
A.B.P.
Always Be Publishing
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4. Building a Social Media Infrastructure
A.B.D.
Always Be Distributing
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5. Building a Social Media Infrastructure
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6. Building a Social Media Infrastructure
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7. Building a Social Media Infrastructure
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8. Building a Social Media Infrastructure
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9. Building a Social Media Infrastructure
Online Keyword Neighborhood
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10. Building a Social Media Infrastructure
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11. Building a Social Media Infrastructure
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12. Building a Social Media Infrastructure
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13. Building a Social Media Infrastructure
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14. Building a Social Media Infrastructure
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15. Building a Social Media Infrastructure
Automation vs. Real-time posting
1. RSS
2. Scheduling
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16. Building a Social Media Infrastructure
No Follow Links
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17. Building a Social Media Infrastructure
No Follow Links
No Problem
• Google reserves the right to follow a rel=“nofollow”
• There are NO nofollow tags inside RSS feeds
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18. Building a Social Media Infrastructure
Duplicate Content
• Duplicate content on a site is not grounds for action
on that site unless it appears that the intent of the
duplicate content is to be deceptive and manipulate
search engine results.
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19. Building a Social Media Infrastructure
Duplicate Content
• Duplicate content on a site is not grounds for action
on that site unless it appears that the intent of the
duplicate content is to be deceptive and manipulate
search engine results.
• Google’s Matt Cutts – “. . . finds that honest
webmasters worry about dupe content when they
don’t need to.”
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20. 2012 SEO Guide to Link Building
Facebook.com/kunocreative
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21. Thanks for Watching!
Slides are available at
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