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Rethinking Social Media Marketing

        Twitter: #Kuno - @CPollittIU
Rethinking Social Media Marketing




            Twitter: #Kuno - @CPollittIU
Rethinking Social Media Marketing
         Question Your Assumptions. . .




                                              • Just for Kids?
                                              • Just a Fad?
                                              • Waste of Time?
                                              • Let the Intern do it?
                                              • No ROI



               Twitter: #Kuno - @CPollittIU
Rethinking Social Media Marketing
          What social media isn’t. . .




              Twitter: #Kuno - @CPollittIU
Rethinking Social Media Marketing
           What social media is. . .




             Twitter: #Kuno - @CPollittIU
Rethinking Social Media Marketing
           What social media is. . .




             Twitter: #Kuno - @CPollittIU
Rethinking Social Media Marketing
            Good Social Media




            Twitter: #Kuno - @CPollittIU
What Does this Mean?


Have realistic expectations
        Set goals
   Develop a strategy
      Deploy tactics


          Twitter: #Kuno - @CPollittIU
Social Media Expectations
       What social media is. . .




         Twitter: #Kuno - @CPollittIU
What Does this Mean?




Social media is a content
  distribution platform




         Twitter: #Kuno - @CPollittIU
What Does this Mean?



Delivering high-quality, valuable
 content in social media drives
      profitable consumer
          engagement


            Twitter: #Kuno - @CPollittIU
The Content Marketing Manifesto




      Facebook.com/kunocreative


            Twitter: #Kuno - @CPollittIU
Thanks for Watching!
    Slides are available at

      Twitter: #Kuno - @CPollittIU

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Rethinking Social Media Marketing [Episode 9] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less