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Rethinking SEO
Twitter: #Kuno - @CPollittIU
Rethinking SEO




   Twitter: #Kuno - @CPollittIU
Rethinking SEO




   Twitter: #Kuno - @CPollittIU
Rethinking SEO
*Data from the MarketingTechBlog.com




                              Twitter: #Kuno - @CPollittIU
Rethinking SEO



 Where You Rank Doesn’t
Matter – How Many Keywords
      Drive Traffic Does



          Twitter: #Kuno - @CPollittIU
Rethinking SEO

                             10 posts/week



5 posts/week




   13 Months                             13 Months


                                    Traffic from 13,798
Traffic from 2,480
Keyword Phrases                     Keyword Phrases       =   556% Increase
Traditional SEO                      Inbound Marketing


                     Twitter: #Kuno - @CPollittIU
Rethinking SEO



 Create Original, Problem-
solving and/or Entertaining
         Content



         Twitter: #Kuno - @CPollittIU
Rethinking SEO




Publish Content Frequently




         Twitter: #Kuno - @CPollittIU
Building Links Naturally
  with the New SEO



                   Facebook.com/kunocreative




        Twitter: #Kuno - @CPollittIU
Thanks for Watching!
    Slides are available at

      Twitter: #Kuno - @CPollittIU

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Rethinking SEO [Episode 1] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less