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Vanessa Knipper                Chad Pollitt
Director of Marketing   Director of Inbound Marketing
     @vknipper                   @CPollittIU
•   Huffington Post Contributor

•   Professional Speaker & Consultant

•   Best Selling Author of Many Marketing
    & Business Books

•   Adjunct Professor of Internet Marketing
    for the University of San Francisco

•   Helps Authors Find Success
    Selling & Marketing Books via
    DigialBookLaunch.com
•   HubSpot’s Inbound Marketing
    Evangelist

•   Professional Speaker

•   Founded First Twitter for Business
    Consultancy, Pistachio Consulting

•   Quoted in BusinessWeek, Forbes,
    Fortune, Newsweek, the Wall Street
    Journal and others

•   Co-author of Twitter for Dummies
•   Hype-free, Tequila-loving Social
    Media Strategist

•   Professional Speaker & Consultant

•   Co-author of The Now Revolution

•   His Blog is the #1 Content
    Marketing Blog in the World,
    ConvinceAndConvert.com

•   Named One of America’s Top Social
    Media Consultants by Fast Company
Can you introduce       Why don’t influencers
   me to Chris Brogan     thank people for RT’s?
   through Linkedin?




     Why do certain          How do influencers make
influencers only follow       money when they’re on
 a handful of people?            Twitter all day?
“     What does social media
    influence mean to you and

                          ”
        why is it important?


“ influential yourselves? ”
   How did you become
“   Do you measure influence?
        How do you do it?
                          ”
“    How should businesses
      measure influence?
                          ”
“What is the most important
 thing a company can do to
build social media influence?
                                ”
“ How does someone like a
plumber or an insurance agent
build social media influence?
                                ”
“  What is your advice to small
businesses that want to reach out

                                 ”
 to influencers in their industry?
“   If all of your social media
accounts and history were deleted
    today, what would you do
  differently starting tomorrow?
                                ”
TAKEAWAYS
•   The Now Revolution is Available at
    bookstores, Amazon, iTunes, etc.

•   Speaking Available at JayBaer.com

•   Content Strategy Consulting Available
    at ConvinceAndConvert.com

•   Social Pros Podcast at
    ConvinceAndConvert.com

•   Twitter.com/JayBaer

•   Facebook.com/JayBaer
•   See Laura Speak at Inbound 2012 in
    Boston - InboundConference.com

•   Booking Available at
    HubSpot.com/Marketing-Speakers

•   Twitter for Dummies Available at
    Amazon.com

•   Twitter.com/Pistachio

•   About.me/Pistachio
•   Marketing & Business Books Available
    at JimKukral.com

•   Speaking & Consulting Available at
    JimKukral.com

•   DigitalBookLaunch.com

•   AuthorMarketingClub.com

•   Twitter.com/JimKukral

•   Facebook.com/JimKukral
facebook.com/kunocreative
Thank You for Attending!




             Questions?
Slides are available at KunoCreative.com/blog

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Leveraging Social Media Influence - Tips from the Experts

  • 1.
  • 2. Vanessa Knipper Chad Pollitt Director of Marketing Director of Inbound Marketing @vknipper @CPollittIU
  • 3. Huffington Post Contributor • Professional Speaker & Consultant • Best Selling Author of Many Marketing & Business Books • Adjunct Professor of Internet Marketing for the University of San Francisco • Helps Authors Find Success Selling & Marketing Books via DigialBookLaunch.com
  • 4. HubSpot’s Inbound Marketing Evangelist • Professional Speaker • Founded First Twitter for Business Consultancy, Pistachio Consulting • Quoted in BusinessWeek, Forbes, Fortune, Newsweek, the Wall Street Journal and others • Co-author of Twitter for Dummies
  • 5. Hype-free, Tequila-loving Social Media Strategist • Professional Speaker & Consultant • Co-author of The Now Revolution • His Blog is the #1 Content Marketing Blog in the World, ConvinceAndConvert.com • Named One of America’s Top Social Media Consultants by Fast Company
  • 6. Can you introduce Why don’t influencers me to Chris Brogan thank people for RT’s? through Linkedin? Why do certain How do influencers make influencers only follow money when they’re on a handful of people? Twitter all day?
  • 7. What does social media influence mean to you and ” why is it important? “ influential yourselves? ” How did you become
  • 8. Do you measure influence? How do you do it? ” “ How should businesses measure influence? ”
  • 9. “What is the most important thing a company can do to build social media influence? ”
  • 10. “ How does someone like a plumber or an insurance agent build social media influence? ”
  • 11. “ What is your advice to small businesses that want to reach out ” to influencers in their industry?
  • 12. If all of your social media accounts and history were deleted today, what would you do differently starting tomorrow? ”
  • 14. The Now Revolution is Available at bookstores, Amazon, iTunes, etc. • Speaking Available at JayBaer.com • Content Strategy Consulting Available at ConvinceAndConvert.com • Social Pros Podcast at ConvinceAndConvert.com • Twitter.com/JayBaer • Facebook.com/JayBaer
  • 15. See Laura Speak at Inbound 2012 in Boston - InboundConference.com • Booking Available at HubSpot.com/Marketing-Speakers • Twitter for Dummies Available at Amazon.com • Twitter.com/Pistachio • About.me/Pistachio
  • 16. Marketing & Business Books Available at JimKukral.com • Speaking & Consulting Available at JimKukral.com • DigitalBookLaunch.com • AuthorMarketingClub.com • Twitter.com/JimKukral • Facebook.com/JimKukral
  • 18. Thank You for Attending! Questions? Slides are available at KunoCreative.com/blog