A presentation we gave to members of the Federation of Small Businesses in York, UK. The presentation was aimed at giving small business owners an overview of website marketing and social media helping them to improve their understanding. We give business owners our top 10 tips for 2011. Ideal for businesses with a basic to medium understanding of online marketing.

1. WEbsite marketing &
SOCIAL MEDIA
Simple Tactics for 2011
Illiya vjestica
MD @ Smartdog digital
© Copyright Smartdog Digital Ltd. 2011

2. The UK internet economy is
worth £100 billion. This is
7.2% of UK gross domestic
product.
Boston Consulting Group, Octob
er 2010

3. The Internet can help
your business....

4. The Internet can help
your business....
•Save Money

5. The Internet can help
your business....
•Save Money
•Increase ROI

6. The Internet can help
your business....
•Save Money
•Increase ROI
•Reach New Markets

7. The Internet can help
your business....
•Save Money
•Increase ROI
•Reach New Markets
•Drive Revenue

8. The Internet can help
your business....
•Save Money
•Increase ROI
•Reach New Markets
•Drive Revenue
•Find NEW customers

9. Evolution.
Flickr Username Image Credit: By fsse8info

10. NOW!
is the time to act!

11. #1: Get Your HOUSE in Order.
Flickr Username Image Credit: By Kevin Saff

13. VS.

16. VS.

19. VS.

21. Users can preview
your website

22. A WEB DESIGNER
DOesn’t have all
the Answers.

24. How does our websit
e
perform? Does it wo
rk?

25. M EASUREMENT
Flickr Username Image Credit: CarbonNYC

26. #2 Google Analytics
It’s FRee!

27. Understand where
your customers are!

28. What are your best
sources of traffic?

29. How engaging is
your content?

30. “ The issue of people just collecting
data and not turning it into
information exists within a lot of
organisations. It’s not unique to any
tool. The challenge for the industry is
to spread knowledge and
educate users about what to
do with data.”
- Brian Clifton, Author of Advanced Web Metrics

31. Askin
g busi
questi ness
ons of
websi
te dat
a

32. What content
drives the
most sales?

33. How many of our web
visitors live close
enough to shop here?

34. Start

35. #3
TEST!
ASK your customers
what they want.

36. Testing isreally
important!
It Allows you to get away from
ego driven websites!

37. Fight the
HiPPOs!
Flickr Username Image Credit: By wwarby William Warby

38. Fight the
HiPPOs!
(Highest Paid Persons Opinion)
Flickr Username Image Credit: By wwarby William Warby

39. #4: Appeasing the
Great God Google.
Flickr Username Image Credit: By brewbooks

40. Keep
Your website regularly
updated
*Google will read it more often

41. The ‘perfectly’
optimised page!
Source: http://www.seomoz.org/

42. Where’s your
killer content?
*Begin Writing a company blog

43. http://www.smartdogdigital.com/blog

44. http://renegadeconservatoryguy.co.uk

45. A Blog adds value to your Online &
offline business

46. START
5# TWEETING
*10 MINS A DAy

47. #5 GET NEtworkinG
*Online relationships to offline

48. #7 Start a
conversation on
twitter.
#6 Join Linkedin groups.

49. Go to where your
audience is...

50. Source: www.briansolis.com

51. Breaks news faster
than Trad. Media
Flickr Username Image Credit: By inju Kevin Lim

52. Social Media is over
taking search engin
es

53. Even Local News is being
broke through social media?

54. Even Local News is being
broke through social media?

55. Even Local News is being
broke through social media?

56. YOU
TUBE

57. VIDEO
7# record your business
*1 video a month

58. Will it blend? Let pe
ople see
your products!
Website tr
affic
up 650%.
Blendtec h
seen a 500 as
increase i %
online sal n
es.

59. 80%
of Social M
edia
is word of m
outh

60. 23 Million
UK Active Members

61. #8 Get a Facebook Fan page

62. E=MONEY
TIM

63. E=MONEY
TIM
your social media
re you measure . traffic,
Make su ontior your time vs
activies and m eads & new contacts
exposure, l

64. MOBILE IS
THE FUTURE

65. # 9 Get a MOBILE
website.

66. 7.1 million Brits now access the
internet through their mobile phones
Internet Monitor Survey, Kanta
r Media, September 2010
Flickr Username Image Credit: By By osde8info clive darr

67. Foursquare & G
owalla
GEO-LOCATION

68. Lo cation based
offers &
vouchers

69. Remember
#10 KEEP IT SIMPLES.

71. Smartdog Digtal Services

72. Smartdog Digtal Services
•Website Analytics Reporting

73. Smartdog Digtal Services
•Website Analytics Reporting
•Online Marketing Consultancy

74. Smartdog Digtal Services
•Website Analytics Reporting
•Online Marketing Consultancy
•Online Advertising

75. Smartdog Digtal Services
•Website Analytics Reporting
•Online Marketing Consultancy
•Online Advertising
•Blogging

76. Smartdog Digtal Services
•Website Analytics Reporting
•Online Marketing Consultancy
•Online Advertising
•Blogging
•Social Media Marketing

77. Smartdog Digtal Services
•Website Analytics Reporting
•Online Marketing Consultancy
•Online Advertising
•Blogging
•Social Media Marketing
•Training

78. Smartdog Digtal Services
•Website Analytics Reporting
•Online Marketing Consultancy
•Online Advertising
•Blogging
•Social Media Marketing
•Training
•Website & Presentation Design

79. Contact details
@smartdogdigital
@illiyav
linkedin.com/in/illiyavjestica
SMARTDOGDIGITAL.COM/BLOG
SMARTDOGDIGITAL.COM