SlideShare a Scribd company logo
1 of 27
UNIT III DESIGN AND EXECUTION OF ADVERTISEMENTS   P.S.VENKATESWARAN
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
 
 
 

More Related Content

What's hot (17)

Managing integrated marketing communication
Managing integrated marketing communicationManaging integrated marketing communication
Managing integrated marketing communication
 
Media ap
Media apMedia ap
Media ap
 
Adman lecture 10
Adman lecture 10Adman lecture 10
Adman lecture 10
 
9fms pp18
9fms pp189fms pp18
9fms pp18
 
Advertising Effectiveness
Advertising EffectivenessAdvertising Effectiveness
Advertising Effectiveness
 
Marketing communication
Marketing communicationMarketing communication
Marketing communication
 
marketing communication 6th sem TU
marketing communication 6th sem TUmarketing communication 6th sem TU
marketing communication 6th sem TU
 
Ch 6 summary
Ch 6 summaryCh 6 summary
Ch 6 summary
 
Advertising effectiveness
Advertising effectivenessAdvertising effectiveness
Advertising effectiveness
 
Source message and channel factors
Source message and channel factorsSource message and channel factors
Source message and channel factors
 
Unit iii(2)
Unit iii(2)Unit iii(2)
Unit iii(2)
 
Layout
LayoutLayout
Layout
 
Adman Lecture 5
Adman Lecture 5Adman Lecture 5
Adman Lecture 5
 
Operational communication IBSM
Operational communication IBSMOperational communication IBSM
Operational communication IBSM
 
Role of media in advertising
Role of media in advertisingRole of media in advertising
Role of media in advertising
 
Marketing tips
Marketing tipsMarketing tips
Marketing tips
 
Media scheduling
Media schedulingMedia scheduling
Media scheduling
 

Similar to Unit iii

Designing Persuasive Communication, Message Structure Presentation, Advertise...
Designing Persuasive Communication, Message Structure Presentation, Advertise...Designing Persuasive Communication, Message Structure Presentation, Advertise...
Designing Persuasive Communication, Message Structure Presentation, Advertise...Nikita Talukdar
 
Integrated marketing
Integrated  marketingIntegrated  marketing
Integrated marketingShivam S
 
Bus169 Kotler Chapter 12
Bus169 Kotler Chapter 12Bus169 Kotler Chapter 12
Bus169 Kotler Chapter 12Alwyn Lau
 
Principles of marketing chapter 15 theory
Principles of marketing chapter 15 theoryPrinciples of marketing chapter 15 theory
Principles of marketing chapter 15 theoryPartha Protim Roy Niloy
 
Integrated Marketing Communication
Integrated Marketing CommunicationIntegrated Marketing Communication
Integrated Marketing CommunicationDr. Abha Toshniwal
 
Chapter 1 Introduction.pptx
Chapter 1 Introduction.pptxChapter 1 Introduction.pptx
Chapter 1 Introduction.pptxBibek Aryal
 
Principles of marketing chapter 14 theory
Principles of marketing chapter 14 theoryPrinciples of marketing chapter 14 theory
Principles of marketing chapter 14 theoryPartha Protim Roy Niloy
 
Promotion in marketing
Promotion in marketingPromotion in marketing
Promotion in marketingArup Giri
 
Advertising research
Advertising researchAdvertising research
Advertising researchJiyas K
 
Managing integrated marketing communication
Managing integrated marketing communicationManaging integrated marketing communication
Managing integrated marketing communicationSaad Hossain Tapu
 
Integrated marketing communications
Integrated marketing communicationsIntegrated marketing communications
Integrated marketing communicationsMervyn Maico Aldana
 
Advertisingppt 130708233914-phpapp01
Advertisingppt 130708233914-phpapp01Advertisingppt 130708233914-phpapp01
Advertisingppt 130708233914-phpapp01jahidulislammaruf
 
Advertising and sales promotion
Advertising and sales promotion Advertising and sales promotion
Advertising and sales promotion Arunagiri N
 

Similar to Unit iii (20)

Designing Persuasive Communication, Message Structure Presentation, Advertise...
Designing Persuasive Communication, Message Structure Presentation, Advertise...Designing Persuasive Communication, Message Structure Presentation, Advertise...
Designing Persuasive Communication, Message Structure Presentation, Advertise...
 
Integrated marketing
Integrated  marketingIntegrated  marketing
Integrated marketing
 
Bus169 Kotler Chapter 12
Bus169 Kotler Chapter 12Bus169 Kotler Chapter 12
Bus169 Kotler Chapter 12
 
Effective communications
Effective communicationsEffective communications
Effective communications
 
Unit iii(2)
Unit iii(2)Unit iii(2)
Unit iii(2)
 
Layout
LayoutLayout
Layout
 
Principles of marketing chapter 15 theory
Principles of marketing chapter 15 theoryPrinciples of marketing chapter 15 theory
Principles of marketing chapter 15 theory
 
Integrated Marketing Communication
Integrated Marketing CommunicationIntegrated Marketing Communication
Integrated Marketing Communication
 
Chapter 1 Introduction.pptx
Chapter 1 Introduction.pptxChapter 1 Introduction.pptx
Chapter 1 Introduction.pptx
 
Principles of marketing chapter 14 theory
Principles of marketing chapter 14 theoryPrinciples of marketing chapter 14 theory
Principles of marketing chapter 14 theory
 
Tourism promotion
Tourism promotionTourism promotion
Tourism promotion
 
Promotion in marketing
Promotion in marketingPromotion in marketing
Promotion in marketing
 
Advertising research
Advertising researchAdvertising research
Advertising research
 
Managing integrated marketing communication
Managing integrated marketing communicationManaging integrated marketing communication
Managing integrated marketing communication
 
Integrated marketing communications
Integrated marketing communicationsIntegrated marketing communications
Integrated marketing communications
 
Advertising ppt
Advertising pptAdvertising ppt
Advertising ppt
 
Advertisingppt 130708233914-phpapp01
Advertisingppt 130708233914-phpapp01Advertisingppt 130708233914-phpapp01
Advertisingppt 130708233914-phpapp01
 
Advertising and sales promotion
Advertising and sales promotion Advertising and sales promotion
Advertising and sales promotion
 
Imc
ImcImc
Imc
 
Murtaza Alizai-Lecture 1.pptx
Murtaza Alizai-Lecture 1.pptxMurtaza Alizai-Lecture 1.pptx
Murtaza Alizai-Lecture 1.pptx
 

More from krishna kumar (20)

Ep 05
Ep 05Ep 05
Ep 05
 
Leadership
LeadershipLeadership
Leadership
 
Unit iii
Unit iiiUnit iii
Unit iii
 
Types of advertisements
Types of advertisementsTypes of advertisements
Types of advertisements
 
Sales promotion unit 4
Sales promotion unit 4Sales promotion unit 4
Sales promotion unit 4
 
Iii unit
Iii unitIii unit
Iii unit
 
Media types
Media typesMedia types
Media types
 
Creative ad
Creative adCreative ad
Creative ad
 
Ethics in advertising
Ethics in advertisingEthics in advertising
Ethics in advertising
 
Advertisement notes
Advertisement notesAdvertisement notes
Advertisement notes
 
3rd unit
3rd unit3rd unit
3rd unit
 
Unit i&ii
Unit i&iiUnit i&ii
Unit i&ii
 
Unit i&ii
Unit i&iiUnit i&ii
Unit i&ii
 
Types of advertisements
Types of advertisementsTypes of advertisements
Types of advertisements
 
Sales promotion unit 4
Sales promotion unit 4Sales promotion unit 4
Sales promotion unit 4
 
Media types
Media typesMedia types
Media types
 
Iii unit
Iii unitIii unit
Iii unit
 
Ethics in advertising
Ethics in advertisingEthics in advertising
Ethics in advertising
 
Derivatives
DerivativesDerivatives
Derivatives
 
Creative ad
Creative adCreative ad
Creative ad
 

Recently uploaded

Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCRashishs7044
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
IoT Insurance Observatory: summary 2024
IoT Insurance Observatory:  summary 2024IoT Insurance Observatory:  summary 2024
IoT Insurance Observatory: summary 2024Matteo Carbone
 

Recently uploaded (20)

Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
 
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North GoaCall Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCREnjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
IoT Insurance Observatory: summary 2024
IoT Insurance Observatory:  summary 2024IoT Insurance Observatory:  summary 2024
IoT Insurance Observatory: summary 2024
 

Unit iii