Design Tourism, Indonesian Convivial Society Tour Final master project presentation for Master of Business Design Domus Academy Milan Italy. July,18th 2012

1. Design
Tourism,
Indonesian
Convivial
Society
Tour
Kumara
Sadana
Putra
MBD
11-­‐12
Domus
Academy
Mentor:
Marrie
Piere

3. Content
• Inspira<on
• Eco-­‐tourism
&
traveler
philanthropy
trend
• Convivial
society
theory
• Design
tourism
concept
• Compe<tor’s
analysis
• Business
model
• Economics
&
Feasibility
study
• Benchmarking
• Scability
&
future
development
• Benefits

6. Batik pattern!
graphic design!
Becak!
Product design!
Joglo!
Architecture!

7. inspira9on
In
search
of
finding
Indonesian
design
iden<ty

8. inspira9on
Cultural
and
designated
diversity
of
Indonesia,
highly-­‐skilled
of
craKsmanship

9. inspira9on
Eco-­‐tourism
trend
&
Traveler’s
demands
of
philanthropic
ac<vi<es

10. inspira9on
Convivial
society
theory,
Ivan
Illich

11. Convivial
Society
theory
convivial
society
design
is
a
science
of
nature
which
can
also
be
used
to
simplify
the
tools
to
enable
ordinary
people
to
build
their
own
environment.
They
are
built
with
the
possibility
of
each
of
its
members
to
run
its
system
of
social
life
independently
without
the
help
from
others
Illich,
I.,
1973,
Tools
for
Conviviality,
Marion
Boyars
Publishers

12. Kampung
theory
When
turning
our
eyes
to
the
real
life
se>ng
in
Kampung,
we
are
able
to
observe
the
genera<on
and
cul<va<on
of
different
inven<ons
apart
from
the
more
official
one.
This
is
referring
to
various
small
“se>ngs”
and
“ac9vi9es”
which
is
webbed
like
networks.
Crea9vity
and
innova9ons
to
support
various
ac<vi<es
to
answer
the
local
needs
in
daily
life
can
be
found
everywhere
Kishi
K,
2011,
“Master
Planning”
vs.
“Networking”
approaches
to
solve
contemporary
urban
crises
in
Asian
ci<es,
Asia
Public
Intellectual,
Japan

13. Trend
Traveler’s
philanthropy*:
travelers
and
companies
in
the
tourism
industry
give
financial
resources,
<me,
and
exper<se
to
increase
the
well-­‐being
of
local
communi<es.
Enriching
the
travel
experience
through
meaningful,
culturally
sensi9ve,
and
produc9ve
interac9ons
with
people
in
host
communi<es.
Compare
with
the
year
in
80’s**,
currently
travellers
tend
to
2x
want
to
know
new
life
styles
2x
experience
different
cultures
¼
x
spend
money
freely
*
CREST’s,
Travelers’
Philanthropy
Handbook
**
WTO,
presenta9on
of
the
Vice-­‐Minister
of
Bolivia,
II
Interna9onal
Seminar
on
Sustainable
Tourism

14. benchmarking
()*+,-."/0)102*34" Poverty
tour
'!"
Jakarta
Hidden
Tour
&!"
Reality
Tours
&
Travel
D060)
%!"
B--*,3." $!" 50)67238"9"
C)034<0)73-=" #!" :*;;,31-02*3"
!"
:*;<03="9"
?*@"*A"(0)2-1<03.4"
503<*>7)"
Insight
Dona<on
for
community,
in
health
&
educa<on
Account
transparency
Strong
concept
can
a_ract
mode
media
for
publicity

15. benchmarking
Cultural
tour
TMII,
Mini
Indonesia
Park
Garuda
Wisnu
Kencana,
sculpture
park
Insight
Cultural
content
(the
story
behind)
is
important
Product
varia<ons
Use
variant
marke<ng
&
communica<ons
methods

16. concept
• Sustainable
dev.
• Creator
of
tools
based
on
• Financial
benefits
for
Convivial
their
needs
Eco
Tourism
conserva<on
• Environmental,
• Empowering
community
• Cultural
development
society
sustainabie,
material
• Lifestyle
of
people
in
terms
Community
• Local
par<cipa<on
Cultural
of
art,
arch,
design
• Crea<ve
tourism
based
• Self
organized
• Economic
benefit
goes
to
tourism
• Educa<on,
workshop,
events,
fes<vals
tourism
themselves
• Convivial
society
product-­‐graphic-­‐architecture
Design
• Local
Community
par<cipa<on
• Financial
benefit
to
community
(dona<on
&
community
empowerment)
Tourism
• Cultural
development
(educa<onal,
workshop,
publicity)
• Conserva<on
of
local
culture

17. Persona Scenario! Value achiever, want to pay
for more!
Robert Van Hoojdonk & Emelie! !
Netherland, 65 & 63 y.o.
Sociologist & travel magazine Concern about transport
reporter! method, wanted something
Leisure travellers! local!
!
end year holiday, spent 2 experience more expectation,
weeks total in Indonesia! want to have unusual holiday,
since already visit Indonesia
before!
Expect to have culinary
Prefer clear and detailed experience as well!
itineraries!
Stayed in hotel in Sudirman
JKT, leave Indonesia from
Soekarno-Hatta JKT airport!

18. Persona Scenario! 100-200 including hotel,
F&B , transportation!
Fitorio & Adisty! !
Surabaya, 30 & 28 y.o. Architect,
photographer! Expect to join wood carving
Newlyweds backpackers! workshop!
!
Weekend splendor 2-3 days,
usually on long weekend, Ied Participate and experience with
Mubarak holiday! Society’s lifestyle!
Experience seeker, welcomed
with any spontaneous plan! Stay in relative’s place, flight
from Adi Sumarmo Solo!

19. Persona Scenario! Didn’t have problem with the
budget. !
David Atkinson, ! !
UK 48 y.o. creativepreneuer!
Special interest travellers! Want to taste the local
! culinary!
Only have 2 days free, after
visiting Indonesian trade expo! Prefer great getaway from
routines and outside Jakarta!
Experience seeker, welcomed
with any spontaneous plan! Stay in hotel in Sudirman
Jakarta, leave Indonesia from
Soekarno-Hatta airport!

20. Persona Scenario! Budget controlled by school!
18 Students, Interior Design of
Mushasino University Japan!
educational travellers! Traditional transport would
! have been more sufficient.
7 days in Bali, Indonesia, Try to find bamboo workshop!
visited bamboo workshop!
Want to join workshop
thatrewarded with certificates
that suitable for curriculum!
5 days for the purpose and 2
days for pleasure!
Stayed in Denpasar Bali, depart
and arrive from Ngurah Rai
airport!

21. Persona Scenario! Want to have income from
freelance job!
Asep Surjana, Tour Guide and
Workshop trainer want to be!
26 y.o male, master of design Love traditional culinary and
student, live in Bandung! it’s product!
!
Have more free time during
the weekday & weekend!
Often join & win design
compatition. !
Happy to promote Indonesia
Main activity is writing thesis culture to his international
about design craftsmanship, friend!
active joining design excursion,
exhibition, conference &
Stay Bandung, West Java!
talkshow!

22. pronouncia3on
:
desa
dot
i-­‐n-­‐d,
desain,
Indonesia
word
for
design.
Desa
is
an
Indonesian
language
for
tradi3onal
se=lement,
also
means
as
village,
kampung,
smallest
en33es
of
crea3ve
people
who
are
able
to
survive
from
their
own
problem
and
get
solu3ons
by
using
the
products
that
they
create
for
daily
used.
Dot
(.)
Ind
is
an
abbrevia3on
of
Indonesia,
Dot
(.)
Ind
also
gives
a
meaning
that
this
brand
comes
from
Indonesia

23. Dona<on
&
merchandise
Educa<on
Travelers
Society
Workshop
Tour
package
Compe<<on
Tour
Guide
&
Trainer
Area
Event
&
Fes<val
Design
field

24. Design-­‐Tourism
Indonesian
convivial
society
tour
On
all
our
convivial
society
tour,
traveller's
will
see
the
genuine
Indonesian
design
who
came
from
the
convivial
society.
Traveller's
can
traveling
to
and
staying
in
places
outside
their
usual
environment
to
enjoy
an
ar9s9c
environment
or
highly
skilled
manner,
see
ar<san
designed
and
created
an
ar<s<c
object
or
a
system
like
phinisi
boat,
angklung
music
instrument,
andong
horse
cart
When
passing
through
the
narrow
alley
in
kampung,
traveller's
will
undoubtedly
feel
the
sense
of
community
and
spirit
that
exist
the
area.
Villagers
live
with
their
local
genius
and
genuine
crea<vity
and
originality
to
create
product
to
fulfil
their
needs.
Their
spirit
of
culture
creates
can
give
visitor
an
insighkul
of
our
daily
life
challenges.
Traveller's
also
can
“experiencing”,
“par9cipa9ng”
and
“learning”
in
our
tour.
All
of
us
will
leave
with
an
enlightened
sense
of
the
purpose
and
determina<on
that
exist
in
that
society

25. Social-­‐Cultural
Impact
• Preserve
and
conserve
the
genuine
design
of
Indonesia
that
exist
in
convivial
society
• Empowering
the
society
by
giving
the
economical
benefits
with
eco-­‐
tourism
principle

26.
Projects
Desa.Ind
help
society
by
• Dona<on
design
:
Visitors
can
give
dona<on
based
on
what
society
needs
for
development
product-­‐
architecture-­‐graphic
project
• Educa<on
programme
of
craKsmanship
skill
to
be
taught
for
their
genera<on
• Provide
raw
material
and
tools
to
produce
their
designated
product-­‐
architect-­‐graphic

27.
Transparency
Desa.Ind
pledged
that
50%
of
the
profits
aKer
tax
from
Tour
Package
will
be
donated
to
projects.
We
will
keep
that
promise
and
uploading
our
accounts
online
to
assure
people

28. Get
Involved
Traveller
Explore,
experience
the
local
geniuses,
and
contribute
50%
profit
share
dona<on
Join
the
Tour
Traveller
two
way
learning
system
Trainer
about
craKmanship
skill,
material
process
Workshop
Traveller
Join
design
&
Trainer
development:
Help
society
Educator
with
design
knowledge
to
develop
new
design
Educa<on
Traveller
•
Give
fund
for
selected
Donator
project
•
Buy
merchandise:
made
Dona<on
&
by
society
based
on
iconic
merchandise
product
Par<cipants,
Give
review
of
tour
Reviewer
to
des<na<on
become
guide
Redesign
product
tour
compe<<on
Win
the
compe<<on

29.
Tourism
Package

30. Short
S
(8
hours)-­‐Medium
M
(2d1n)-­‐Long
L
(5d4n)
Tourism
Package
Tour
compliment:
tradi<onal
culinary,
transporta<on,
stay
overnight
with
society
Art
performance
&
workshop
include
(except
short
tour)
Jakarta
Solo
&
Central
Java
Bali
Bandung
&
West
Java
Surabaya
&
Yogyakarta
East
Java

31. Tourism
Package
Selatan,
Utara,
Solo,
Semarang,
Denpasar,
Ubud,
Jakarta
Badung,
Barat,
TImur
Jepara,
Kp.Ondel2,
Temanggung
Seminyak,
Karang
Kp.Betawi,
TMII,
Kp.wayang,
Anyar
accupunto
chair,
Kp.wood
carving,
GWK,
Kp.Ogoh-­‐
Kp.Sasando
Kp.ba<k,
Magno
ogoh,Kp.bamboo,
S
$80,
M
$300,
L
wooden
radio,
Kp.woven
fabric,
$700
Rumah
rempah
Ni
Luh
Djelan<k
Solo
&
karya
shoes
Central
Java
S
$50,
M
$200,
L
Bali
S
$80,
M
$300,
L
$600
$700
Bandung
&
West
Java
Bandung,
Surabaya,
Malang,
Tasikmalaya,
Jember
Cirebon
Kotagede,
Kp.Reog,
Kp.
Mask
Saung
angklung,
Kebumen,
making,
Kp.Payung
geulis,
Karanganyar
Kp.bamboo
bike,
Kp.Kelom
geulis,
Kp.silversmith,
Kp.ba<k,
Hong
toys,
Kp.ba<k,
Kp.recycle
Kp.Naga
Kp.po_ery,
S
$50,
M
$200,
L
S
$50,
M
$200,
L
Kp.Joglo
$600
$600
S
$50,
M
$200,
L
$600
Surabaya
&
Yogyakarta
East
Java

32. Ba<k
Highlight
package
mangrove
Short
Tour
Surabaya
&
East
Java
8
hours
$
50
Kampung
(Kp.)
mangrove
ba<k
Kp.Reog
(tradi<onal
lion
dance)
becak
Kp.Kepu<h
(instant
house
made
from
waste)
Lunch
with
culinary
product
design,
Reog
Ponorogo
pincuk
pincuk
Explore
with
Becak
or
bike
onthel
Whole
year
Min
2
pax

33. Rumah
Highlight
package
rempah
Medium
Tour–Solo
&
Central
Java
2
days
1
night
$
200
Stay
overnight
with
society
Kp.ba<k
laweyan,
rumah
rempah
architecture,
magno
wooden
radio,
Kp.wood
andong
carving
Jepara
Lunch
&
dinner
with
culinary
product
design
Kp.Ba<k
Laweyan
Magno
Explore
with
car
with
air
con
&
Andong
or
wooden
radio
bike
onthel
Whole
year
Wood
carving,
ba<k
Workshop
Shadow
Magno,
rumah
puppet
rempah
entertainment
Designer
picks

34. Rumah
Highlight
package
rempah
Medium
Tour–Solo
&
Central
Java
2
days
1
night
$
200
Stay
overnight
with
society
Kp.ba<k
laweyan,
rumah
rempah
architecture,
magno
wooden
radio,
Kp.wood
andong
carving
Jepara
Lunch
&
dinner
with
culinary
product
design
Kp.Ba<k
Laweyan
Magno
Explore
with
car
with
air
con
&
Andong
or
wooden
radio
bike
onthel
Whole
year
Wood
carving,
ba<k
Workshop
Fitorio
&
Adisty
Solo
&
Central
Java
Shadow
Magno,
rumah
Medium
tour
puppet
rempah
Wood
carving
workshop
entertainment
Designer
picks

35. Bamboo
workshop
Highlight
package
Ogoh-­‐ogoh
Long
Tour
Bali
5
days
5
night
$
700
Stay
overnight
with
society
GwK,
Ogoh-­‐ogoh
raya
Sesetan,
bamboo
banjar
Abian
semal,
stone
carving
Ubud,
GWK
Tenganan
woven
fabric,
Trunyan
Lunch
&
dinner
with
culinary
product
design
Barong
Explore
with
car
with
air
con
&
bemo
dance
Ogoh-­‐Ogoh,
Whole
year
woven
fabrics
Min
4
pax
Workshop
Kecak
&
Barong
Ni
Luh
Djelan<k
Dance
shoes,
Ibuku
entertainment
Designer
picks
bamboo

36. Bamboo
workshop
Highlight
package
Ogoh-­‐ogoh
Long
Tour
Bali
5
days
5
night
$
700
Stay
overnight
with
society
GwK,
Ogoh-­‐ogoh
raya
Sesetan,
bamboo
banjar
Abian
semal,
stone
carving
Ubud,
GWK
Tenganan
woven
fabric,
Trunyan
Lunch
&
dinner
with
culinary
product
design
Barong
Explore
with
car
with
air
con
&
bemo
dance
Ogoh-­‐Ogoh,
Whole
year
woven
fabrics
Min
4
pax
Workshop
Mushasino
Univ
japan
Student
Kecak
&
Barong
Ni
Luh
Djelan<k
Area
:
Bali
Dance
shoes,
Ibuku
dura9on:
long
tour
Bamboo
workshop
entertainment
Designer
picks
bamboo

37. Enjoy
the
vibe
during
the
special
occasion
and
ceremony
from
convivial
society
Event
Package
2d1n,
combine
with
area
package
Special
ocassion
Pekan
Raya
Solo
ba<k
fes<val,
Ogoh-­‐ogoh
Jakarta
Fes<val
Ubud,
Jakarta,
Annually,
annually
every
April
every
June
$200
annually
$300
$300
Solo
&
Central
Java
Bali
Bandung
&
West
Java
Pasar
Seni
IT
once
Jember
Fashion
in
4
years,
Carnival,
annually
Hellarfest,
Sekaten,
annually
every
June/July
annually
every
every
June
$200
June
$200
$200
Surabaya
&
Yogyakarta
East
Java

38. Design
field
Package
Accupunto
chair
Magno
wooden
Ibuku
bamboo
Jakarta
Ni
Luh
Djelan<k
Kp.Bambu
Ijo,
Aga
radio,
G
Mark
award
khan
award
Rumah
rempah
shoes
karya,
green
architecture
Solo
&
Central
Java
Bali
Bandung
&
West
Java
Urbane
architect
Jember
fashion
Hong
community
carnival
toys
Kampung
Code,
Kp.Kebalen,
Aga
Aga
Khan
award
Khan
Award
Surabaya
&
Yogyakarta
East
Java

39. Design
for
special
interest
traveler
with
educa<on
background
spesific
area
Design
field
Package
Suitable
for
researcher,
design
university
Expert
tour
guide,
2d1n,
combine
with
area
package,
Min
5
par<cipants
Accupunto
chair
Magno
wooden
Ibuku
bamboo
Jakarta
Ni
Luh
Djelan<k
Kp.Bambu
Ijo,
Aga
radio,
G
Mark
award
khan
award
Rumah
rempah
shoes
karya,
green
architecture
Product
Interior
Product
Architect
Solo
&
Product
Architect
Interior
Central
Java
Bali
Interior
Fashion
Bandung
&
West
Java
Urbane
architect
Jember
fashion
Hong
community
carnival
toys
Kampung
Code,
Kp.Kebalen,
Aga
Aga
Khan
award
Khan
Award
Interior
Architect
Interior
Architect
Fashion
Architect
Surabaya
&
Product
Yogyakarta
East
Java

40. CraKmanship
skill
sharing,
to
fullfill
the
needs
of
experiencing,
par<cipa<ng,
learning
Workshop
Suitable
for
public,
design
for
unexperience
and
visitors
Feel
genuine
experience,
learn
from
talented
craKmen,
own
your
masterpiece
Ba<k
$80
Wood
carving
$200
Bamboo
product,
Jakarta
Ogoh-­‐ogoh
Sasando
$200
Ba<k
$80
sculpture
Woven
fabric
$300
Solo
&
Jawa
Tengah
Bali
Bandung
&
West
Java
Angklung
Instant
house
Kelom
geulis
$200
$200
Silver
jewellry
Mask
making
$100
$100
Po_ery
making
$200
Surabaya
&
Yogyakarta
East
Java

41. Workshop
Ba<k
$80
Wood
carving
$200
Bamboo
product,
Jakarta
Ogoh-­‐ogoh
Sasando
$200
Ba<k
$80
sculpture
Woven
fabric
$300
Graphic
Fashion
Product
Graphic
Solo
&
Product
Sclupture
Central
Java
Bali
Product
Fashion
Bandung
&
Fashion
West
Java
Angklung
Instant
house
Kelom
geulis
$200
$200
Silver
jewellry
Mask
making
$100
$100
Po_ery
making
$200
Product
Fashion
Interior
Architect
Product
Sclupture
Surabaya
&
Yogyakarta
East
Java
Graphic
Product

42. Bamboo
music
intrument
Highlight
Angklung
Angklung
workshop
2
days
1
night
$
200
Stay
overnight
with
society
Saung
Angklung
Udjo,
Bandung
West
Java
Saung
angklung
Udjo
Lunch
&
dinner
with
culinary
product
design
Material
included
Whole
year
Min
5
pax

43. Bamboo
music
intrument
Highlight
Angklung
Angklung
workshop
2
days
1
night
$
200
Stay
overnight
with
society
Saung
Angklung
Udjo,
Bandung
West
Java
Saung
angklung
Udjo
Lunch
&
dinner
with
culinary
product
design
Material
included
Whole
year
Min
5
pax
David
Atkinson
Asep
Surjaya
Bandung
&
West
Java
Tour
Guide
Short
tour
Bandung
&
Jawa
Barat
Angklung
workshop

44. bemo
Highlight
Transporta<on
methods
bajaj
Exlore
kampung
would
leave
memorable
experience
with
genuine
transporta<on
andong
method.
Tradi<onal
vehicle,
urban
becak
transporta<on
provide
several
op<on,
Bemo,
Becak,
Andong,
Onthel
bike,
Bajaj,
will
bring
traveler
to
the
tour
des<na<on

45. bemo
Highlight
Transporta<on
methods
bajaj
Exlore
kampung
would
leave
memorable
experience
with
genuine
transporta<on
andong
method.
Tradi<onal
vehicle,
urban
becak
transporta<on
provide
several
op<on,
Bemo,
Becak,
Andong,
Onthel
bike,
Bajaj,
will
bring
traveler
to
the
tour
des<na<on
David
Atkinson
Student
Robert
&
Emilie
Fitorio
&
Adisty
Route
Jakarta
–
Route
Denpasar-­‐Bali
Route
Route
Solo
Jepara-­‐
Bandung
Minibus-­‐bajaj
Yogyakarta
Temangggung
Air-­‐con
Car
&
Andong
&
Bemo
Air-­‐con
Car
&
Becak
bemo

46. Pecel
pincuk
Highlight
Tradi<onal
Culinary
Taste
Indonesian
various
culinary
from
sweet,
sour
un<l
spicy
as
the
tour
compliment.
We
provide
you
to
enjoy
in
different
way,
using
pikulan
tradi<onal
packaging
of
cutlery
product
design
Menu
:
Chicken
satay,
Indonesian
Fried
rice,
pecel
(salad
with
peanut
souce)
in
banana
leaf
Gudeg
Kendhil
called
pincuk,
BBQ
rice
(rice
burn
inside
the
besek
banana
leaf)
called
nasi
<mbel.
Also
experiencing
how
the
seller
serves
and
sells
their
product
in
tradi<onal
cart.

47. Pecel
pincuk
Highlight
Tradi<onal
Culinary
Taste
Indonesian
various
culinary
from
sweet,
sour
un<l
spicy
as
the
tour
compliment.
We
provide
you
to
enjoy
in
different
way,
using
pikulan
tradi<onal
packaging
of
cutlery
product
design
Menu
:
Chicken
satay,
Indonesian
Fried
rice,
pecel
(salad
with
peanut
souce)
in
banana
leaf
Gudeg
Kendhil
called
pincuk,
BBQ
rice
(rice
burn
inside
the
besek
banana
leaf)
called
nasi
<mbel.
Also
experiencing
how
the
seller
serves
and
sells
their
product
in
tradi<onal
cart.
David
Atkinson
Student
Robert
&
Emilie
Fitorio
&
Adisty
Timbel
rice,
Satay
Lilit,
chicken
Gudeg
Kendhil,
Pecell
pincuk
&
cendol
ice
BBQ
with
peanut
pobery
&
besek
liwet
rice
sauce
packaging

48.
Customer
Journey

49.
Customer
Journey
Tour
Operator
Touch
point
Buy
merchandise,Provide
raw
Tour
Operator
material
&
tools
Dona<on
Booking
Robert
&
Emelie
Jewellry
(included)
Tour
Medium
tour
Yogyakarta
Workshop
Package
Arrival
Pick
up
@
Hotel,
drop
@
airport

50.
Customer
Journey
Tour
Operator
Guide
Tour
Friend
Touch
point
Buy
merchandise,Provide
raw
Tour
Operator
material
&
tools
Dona<on
Booking
Website
Business
order
David
Atkinson
Jewellry
(included)
Tour
Medium
tour
Yogyakarta
Workshop
Short
tour
Bandung
&
West
Angklung
(short)
Package
Java
Arrival
Pick
up
@
Hotel,
drop
@
airport
Pick
up
@
Hotel
in
Jakarta,
drop
@
airport
Jakarta

51.
Customer
Journey
Tour
Operator
Guide
Tour
Friend
Website
Touch
point
Buy
merchandise,Provide
raw
Tour
Operator
material
&
tools
Dona<on
Booking
Website
Business
order
Educate
society
with
design
process
Fitorio
&
Adisty
Jewellry
(included)
Tour
Medium
tour
Yogyakarta
Workshop
Short
tour
Bandung
&
West
Angklung
short
Package
Java
Wood
carving
(included)
Medium
tour
Solo
&
Central
Java
Arrival
Pick
up
@
Hotel,
drop
@
airport
Pick
up
@
Hotel
in
Jakarta,
drop
@
airport
Jakarta
Meet
up
in
des9na9on,
drop
@
airport
Solo

52.
Customer
Journey
Tour
Operator
Guide
Tour
Friend
Website
Recommended
by
tourism
des9na9on
Touch
point
Buy
merchandise,Provide
raw
Tour
Operator
material
&
tools
Dona<on
Booking
Website
Business
order
Educate
society
with
design
process
Join
research
&
development
Student
Mushasino
Univ.
Jewellry
(included)
Tour
Medium
tour
Yogyakarta
Workshop
Short
tour
Bandung
&
West
Angklung
short
Package
Java
Wood
carving
(included)
Bamboo
&
Ogoh-­‐ogoh
(included)
Medium
tour
Solo
&
Central
Java
Arrival
Long
tour
Bali
Pick
up
@
Hotel,
drop
@
airport
Pick
up
@
Hotel
in
Jakarta,
drop
@
airport
Jakarta
Meet
up
in
des<na<on,
drop
@
airport
Solo
Pick
up
&
drop
@
hotel
with
minibus

53.
Tour
Guide
Journey
Presenta<on
audience
in
Product
Design
Focus
talks
Touch
point
Receive
trainer
fee
Eligible
to
propose
tour
Workshop
Post
Ar<cle
Get
poin
Comment
&
feedback
package
&
workshop
<_le
trainer
Pin
image
Asep
Surjaya
Recommend
David
Atkinson
to
join
Redesign
product
compe<<on
Receivefreelance
fee
Win
and
get
the
price,
eliglible
Collect
poin
and
eligible
Ko
become
Tour
Guide
Compe<<on
to
become
tour
guide
trainer

54. Channel
&
Communica9on
Website
&
Social
media
Inbound
tour
operator
Travelling
&
Leisure
Laptop
si
Unyil,
Commsioned
agent
&
tour
guide
Tour
Operator,
TV
Programme
Sang
kreator
Agent,
tour
guide
&
Print
Ads
Travelling
&
Airflight
magazine
Above
The
Line
(ATL)
Below
The
Line
(BTL)
Post
&
Pin
imgae
with
review
of
Blog
&
Social
Review
&
Design
convivial
society
product
Media
Compe<<on
Give
feedback
and
academic
comment
from
someone
else
travelling
website
(tripadvisory,
posted
wikitravel,
lonelyplanet,
coach
surfing)
Compe<<on
of
Redesign
the
Event
product.
design
website
&
online
magazine
(fold
The
winner
will
have
a
chance
to
magazine,
coroflot,
culture
360,
become
tour
guide
and
workshop
whiteboard
journal,
indonesia
krea<f),
Trade
show
in
design
event/fes<vals
:
trainer
monthly
bule<n
in
design
group
&
InacraK
Jakarta,
Indonesia
Trade
expo,
mailing
list
Pasar
Seni
ITB,
Jember
Fashion
Carnival,
Fes<val
kesenian
Bali

55.
Economic
&
Feasibility

56.
Economic
&
Feasibility

57.
Benchmarking

58.
Project
Timeline

59.
Benefits
For
Company
• Gives
financial
benefits,
a
crea<ve
social
enterprise
based
on
design
tourism
• Ini<ator
in
design
tourism
sector
• Creates
employment
especially
for
those
people
who
want
to
help
the
social-­‐cultural
movement
For
travellers
• Enjoy
another
alterna<ve
tourism
choice
which
enrich
designated
and
cultural
knowledge
• New
plakorm
to
contribute
in
preserva<on
and
conserva<on
of
Indonesian
genuine
design
• Get
valuable
experience
by
par<cipa<ng
and
learning
from
society
how
to
create
an
eternally
and
<meless
design
• Training
in
craKsmanship
skills
by
joining
workshop
sessions

60.
Benefits
For
Society
• Empowering
them
by
giving
the
economical
benefits
with
eco-­‐
tourism
principle,
through
some
projects
such
as
design
dona<on
programme,
• Educa<ng
the
craKmanship
skills
to
be
taught
to
their
genera<on
• Provide
raw
materials
and
tools
to
produce
their
designated
products
• Preserve
local
geniuses
design
from
modernity,
by
exposing
the
original
craKsmanship
of
society
and
their
design
through
design
tourism
packages.

61.
thank
you…
grazie
mille…
terima
kasih…