2012 portfolio of projects and clients.

1. David Kuff Copywriter / Strategist

2. CLI ENT
Peter Doyle
Supervising Colorist
PR OJ EC T
Develop and execute awareness campaign
targeting film producers, directors,
cinematographers and journalists
R E SUL T S
• Peter Doyle has become one of filmmaking’s
leading visual effects and color design experts To Peter Jackson and Andrew Lesnie,
• Major feature articles for The Lord of the Rings
trilogy color design and technology in film and
"Thank you for inviting us into your fellowship
entertainment media
• His films include Harry Potter, Dark Shadows,
King Kong, X-Men 3, and The Matrix and trusting us to color your Middle-Earth."
THE POST HOUSE LTD.
Digital Color Grading
Peter Doyle
Supervising Colorist, The Lord of the Rings
Los Angeles ∙ USA 310.672.4600
color@the-posthouse.biz
Wellington ∙ New Zealand +64.4.3.88.98.63
Hamburg ∙ Germany +49.40.27.88.31.10
David Kuff Copywriter

3. CLI ENT
Texaco Inc
PR OJ EC T
Develop and execute franchise outreach activities
and support materials including planning, applicant
screening, curriculum catalog, advertising, trade
shows, speaker bureau, public relations and
community outreach.
R E SUL T S
• Major placements in top U.S. dailies, magazines
and broadcast media
• Improved relations with communities and
outreach groups
• Increased minority and women-owned service
station and convenience store franchise
locations
If You Have Always Wanted To Run Your Own Business
Here’s An Opportunity to Take It to The Star.
Most people think corporate America should provide more opportunities to
those with limited resources. We couldn’t agree more.
We recognize our responsibility to foster business in neighborhoods where
we do business, employment in communities where it’s needed most and
equal opportunity for everyone.
Franchising lets you run your own business by combining entrepreneurial
drive and ambition with the experience and expertise of a large company.
The result is a rewarding relationship for both parties.
That’s why Texaco’s Franchise Outreach Program is offering service
station, fast food and other retail opportunities in one of today’s most
exciting and progressive franchises.
Copyright McFarlin Group, a Marketing & Communications Agency
(800) 908-7676. All Rights Reserved
David Kuff Copywriter

4. TE XACO ST AR M AR T
Direct response advertising, media planning
and placement, franchise solicitation, public
relations, and sales development while
working with agency.
David Kuff Copywriter

5. CLI ENT
Flower Council of Holland
PR OJ EC T
Develop sales, education and marketing
campaign for North American floral trade
including advertising, direct response,
workshops, seminars and public relations.
R E SUL T S
• Received major placements and cover
features in top U. S. dailies, trade
magazines and business media
• Increased U.S. and Canada sales of fresh
Dutch flowers from $7 million to $49
million within two years
• Helped establish Holland flowers as a
leading brand among retailers and
consumers
The high reputation of produced in thousands of
Dutch ϐlower quality did not varieties. Variety without
come easily. Generations of compromise.
diligent Dutch growers have
spent years cultivating the You can have fresh Dutch
world’s best fresh ϐlowers. ϐlowers in your cooler
practically overnight. The
Flowers from Holland offer wholesalers listed on the
brighter, more glowing next page will bring you
colors. Stronger stems. ϐlowers from Holland, the
Longer lasting freshness. ϐinest ϐlowers on earth.
And Dutch ϐlowers are
250 West 57th Street
New York, NY 10019
Telephone (212) 307-1818
David Kuff Copywriter

6. FLOW ER C O U N CIL O F H O LLA N D
Creative Director, Content, Marketing
and Public Relations
David Kuff Copywriter

7. CLI ENT
Arnold Zegarelli Hair Care
PR OJ EC T
Develop and produce professional hair
care line including product development,
naming, packaging, trade shows,
advertising, media planning and sales
collateral copywriting.
R E SUL T S
Successful development of high quality
line of hair care products, retailing and
educational program
David Kuff Copywriter

8. AR NOLD Z EG AR EL L I H A I R C A R E
Creative Director and Marketing Manager
David Kuff Copywriter

9. CLI ENT
Daher America
PR OJ EC T
Brochure copywriting, sales and marketing
strategy.
R E SUL T S
Brochure and sales presentation convey high
quality and brand positioning desired by client.
Copyright McFarlin Group, a Marketing & Communications Agency
(800) 908-7676. All Rights Reserved.
David Kuff Copywriter

10. CLI ENT
U. S. Department of the Navy
PR OJ EC T
Research, content, press materials, speeches,
case studies on energy efficiency and
alternative fuels.
R E SUL T S
The U.S. Navy has saved billions of gallons
of fuel, water and reduced energy
consumption by more than $3 billion
under this program.
David Kuff Copywriter

11. CLI ENT
Camp Jack Apple Wine
PR OJ EC T
Brand strategy, creative, media planning and
placement, radio advertising, promotions
and sales support in selected U. S. test markets
including Austin, Columbus and Santa Cruz.
R E SUL T S
The successful product launch in Austin,
Columbus and other markets featured Camp
Jack at Whole Foods, Giant Eagle and specialty
wine stores. Advertising included Clear Channel
radio stations, daily newspapers, weekly maga-
zines, college media, and online marketing. A
national rollout with line extensions will debut
in the coming months.
David Kuff Copywriter

12. CLI ENT
Walgreens
PR OJ EC T
Print & Media Advertising campaign.
R E SUL T S
The success of this product launch at 30
South Florida Walgreens stores exceeded
objectives. Spot advertising ran on CBS, NBC,
ABC and Fox TV stations, local cable, in
Glamour, Allure, Woman’s Day, Miami Herald,
Sun-Sentinel, plus plublicity, promotions,
and celebrity store appearances. A national
rollout at 3,000 Walgreens stores is planned.
David Kuff Copywriter

13. CLI ENT
Priori®
PR OJ EC T
Print Advertising Campaign.
R E SUL T S
Priori anti-aging skincare products are sold
by spas, estheticians, dermatologists and
skincare specialists nationwide. Priori’s
Coffeeberry extract is the only clinically
validated, medically endorsed and patented
extract of the whole coffee fruit in topical
skincare. Priori skincare has been featured
on The Today Show and in nearly every
major beauty magazine.
David Kuff Copywriter

14. CLI ENT
National Association of Temporary Help
Companies
PR OJ EC T
Write, develop and produce public service
radio and TV spots to raise awareness about
unemployment.
R E SUL T S
• Received major air play in all day parts in
top 20 markets across the country
• Thousands were employed in part-time
jobs; this campaign ran for three
consecutive years
David Kuff Copywriter

15. CLI ENT
NuriSkin®
PR OJ EC T
Brand strategy, creative, copywriting, media
planning, beauty magazines, newspapers, web,
television affiliate and cable advertising in a
geo-targeting campaign.
R E SUL T S
Exceeded sales goals.
David Kuff Copywriter

16. CLI ENT
All Nippon Airways
PR OJ EC T
Directed U.S. media relations, trade publicity
and special events for inauguration of non-stop
service between Tokyo and Washington, DC.
R E SUL T S
• Received global print, broadcast and online
media coverage
• Successful launch lead to opening additional
U. S. markets
• ANA has become one of the world’s top ten
largest carriers
David Kuff Copywriter

17. CLI ENT
Marriott Hotels & Resorts
PR OJ EC T
Directed trade and consumer public relations,
grand openings and promotions for properties
in the U.S. and Europe.
R E SUL T S
• Received major press placements in trade
publications and consumer, tracvel,
business and broadcast media
• Developed successful grand openings,
collegiate tennis tournaments and
promotions increasing occupancy rates
David Kuff Copywriter

18. CLI ENT
Orbit Tanning Systems
PR OJ EC T
Creative, copywriting, sales and marketing,
retail sales support.
David Kuff Copywriter

19. CLI ENT
JZ Enterprises
PR OJ EC T
Direct response advertising, sales and
marketing, global publicity.
David Kuff Copywriter

20. CLI ENT
Cosmetic Group USA
PR OJ EC T
Directed sales, marketing, research, media
planning, direct response advertising and
copywriting for client; also helped raise
$8 million in investment capital to expand
client equipment and product offerings.
R E SUL T S
• Received major press placements in
beauty trade and cosmetics manufacturing
publications
• Company operates today as The Color Factory
exceeding operations and revenue goals
David Kuff Copywriter

21. CLI ENT
Affinity Corporation
PR OJ EC T How to Eliminate Mortgage
Fraud For Good
Provide branding product names, advertising,
public relations, web site copy and sales collateral
targeting banks, mortgage bankers, mortgage
brokers, credit unions, and institutional lenders.
R E SUL T S
• Helped Affinity become one of the leading
mortgage fraud prevention companies
• Established National Prevention Database as
the largest database of public and private
mortgage information
• Affinity was sold after six years for $37 million
and now operates as Sysdome, based in
Calabasas, CA
“Inflated property values around the country along with the rise of
online banking have helped make mortgage fraud a $60 billion per
year industry, a mortgage expert said yesterday. Consumers are
paying for this through higher loan costs, lending fees and interest
rates, said Richard Ward, Affinity spokesperson…”
The Boston Globe
Are you ready to learn more about your brokers and third parties than ever
before, review 100% of your production volume and prevent fraud before
Affinity’s National Fraud Protection Database™ is the largest North loans are funded?
American repository of public and private mortgage fraud
Affinity Corporation introduces on-line access to one billion mortgage-related
information. Affinity’sFraud Protection Service™ and TPO Software
records. We help you manage your brokers better, deliver instant loan reviews
offer comprehensive searches, reporting, fraud analysis, lists and protect your assets. Affinity’s FraudGuard™ Protection Services include:
management and other benefits.
Faster Broker Approval
Affinity Brand Brochure
Enjoy faster broker approvals, automatic annual renewals and work with
higher quality brokers using our TPO Certification Program.
Affinity U-9 Numbers
Identify and track every individual, company and third-party you do business
with from job to job and state-to-state with Affinity’s U-9 Numbers.
Electronic Loan Review
Our Electronic Loan Review checks every loan against our database over
300 fields of potential fraud. Get instant notification of changes in our database,
your watch lists or other information you need to know through seamless
integration to your existing loan origination system.
We provide the software to make it all happen. You pay only for the services
you use. Let us help you eliminate mortgage fraud for good.
Contact Affinity at www.teamaffinity.com or call 800/333.4510.
AFFINITY CORPORATION
Asset Protection Through Information & Technology
6700 Fallbrook Avenue, Suite 293 ■ West Hills, CA 91307
(800) 333-4510 ■ (818) 712-9081 (fax)
David Kuff Copywriter

22. APPEA R AN C E L AW F I R M
Sales consulting, customer service,
advertising and collateral
David Kuff Copywriter

23. HELGA F ASH IIO N
Copywriting.
Copyright McFarlin Group, a Marketing & Communications Agency
(800) 908-7676. All Rights Reserved.
David Kuff Copywriter

24. E XAM PL ES O F C L IEN TS & SERVICES
All Nippon Airways
Camp Jack
CoolCalifornia.org
Cable News Network (CNN)
Turner Broadcasting System (TBS)
Mitchell & Company Graphic Design
Maddocks.com
CSI Biodegradable Packaging
Lido Advisors, Inc.
Diamond Council of America
Doughboy The Movie
Fallbrook Tax Credits
Flower Council of Holland
Guthy-Renker, Inc.
Jurlique
International Code Council
Kenwood USA
The Lord of The Rings
Monica Olsen Skincare
NEC Corporation
Night of 100 Stars Awards Gala
Outdoor Adventure Expo
Pathfinder Pictures, LLC
6th Annual GI Film Festival
Philips Electronics
Red Bull
Sapporo Beer
Shell Oil Company
Texaco
U.S. Department of Housing and Urban Development
U.S. Department of The Navy
Walgreens Branded-Skincare
Wilshire Marketing Group
David Kuff Copywriter

25. David Kuff Copywriter / Strategist
918 Havenhurst W Hollywood CA 90046
328 848 8332
kuff@wgn.net