viral marketing campaign for Tuli Hotels in IN

1. Tuli Hotels
A Viral Marketing Campaign

2. Tuli Hotels
• 7 Hotels existing
• Located primarily in the
‘heart of India.’
• At the moment in time,
there are no social
networks listed on the
International Site.
• Facebook Site does
exist

3. What is Viral Marketing?
• It is making an awareness of a brand through
already existing social networks.
• For example to achieve product sales
• Such as using
Facebook, Twitter, MySpace, etc.
• It spreads like a “virus.”

4. SOSTAC Process
• Situational Analysis
• Objective
• Strategy
• Tactic
• Action
• Control

5. SOSTAC: How viral are
Tuli Hotels?
• Facebook exists but
only ‘26 Likes’
• Twitter/Myspace/
Lindedin- no account
found
• Trip Advisor
Situational Analysis:
Little to No viral
marketing exists

6. SOSTAC Tuli
Objective for Tuli Hotel’s:
To make Tuli Hotel’s Viral all around the
internet, that people are aware of who they are
and what they have to offer, by one simple click.

7. SOSTAC Tuli
• Strategy:
• Get to know what sites are the most important
on the web
• Create accounts and make attachments to
different sites
• Create offers and contests on different sites
• Use word- of- mouse

8. • Tactic:
T
SOS Ac • Get to know what the
market of India is using
for Internet Sites
Tuli
• Find viral marketing
examples
• See where the hotel is
able to place themselves
• Create a more intriguing
‘home’ website for Tuli
Hotels

9. Viral Marketing Examples
• Hotmail: get your free
email!
• Dove: real models?
• BMW Film
• FiFa World Cup

10. Lets make them ViRAL!
SOSTAC
All Around the World: Popular in India:
• Make a PINTEREST account • Join sites such as
Crazeal.com make local
• Create a video about the offers
experience at the hotel post
on sites such as YouTube • Facebook, Twitter, Orko
ut
• Linkedin account important
for hiring purposes
• Makemytrip
• Make offers on Travelocity
and Expedia

11. • Talk about you.
• Connect your account with your Facebook and
Twitter accounts.
• Don’t forget to add your website URL in your
profile
• Pin lots of stuff. Pin content steadily, instead of in
huge bursts, to maximize your exposure and
engagement.

12. Word of Mouse
Offer ‘Best wedding photo contest on Pinterests
Create offers on travel websites for those wanting
to visit India and those looking for a place to travel
to
Create accounts on my common social media
websites, connect all sites together
Make videos of the hotel post on Youtube
Make yourself well know all around

13. SOSTAC Tuli
Control:
 Weekly updates on all sites
 Change offers and contests
 Have a position within the companies that takes
care of all internet related marketing
 Follow through on all give away’s for
contests/make sure it’s an experience for the
guest

14. Good Luck Tuli Hotel’s on
becoming Viral!