Summary of key trends shaping the adoption of mobile devices and their potential to shape the way we develop applications in the future.

1. The Mobile World
....
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2. Everybody has one
World Population
7.1 billion
Mobile Phones
6.8 billion
Clean Drinking Water
6.4 billion
Source: The World Bank, 2012/2013
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Electricity
5.6 billion

3. We replace them often
USA
21.7 months
Germany
45.7 months
Japan
46.3 months
Average device replacement time - Source: Recon Analytics, 2011
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Brazil
80.8 months

4. Android dominates smartphones
Android
794 million (69%)
iOS
153 million (19%)
Windows
33 million (3%)
Worldwide Smartphone Sales 2013 - Source: Gartner, February 2014
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Blackberry
19 million (2%)

5. And now tablets
Android
141 million (62%)
iOS
74 million (33%)
Windows
11 million (5%)
Worldwide Tablet Sales 2013 - Source: Strategy Analytics, January 2014
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Blackberry
1 million (0.2%)

6. Going mobile means going smart
Feature Phones
5.3 billion
Smartphones
1.5 billion
Landlines
1.2 billion
Source: International Telecommunication Union, February 2013
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Tablets
0.4 billion

7. As smartphones take over
Smartphones
968 million
Feature Phones
839 million
Tablets
217 million
Annual sales 2013 - Sources: Gartner, February 2014 : IDC, January 2014
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Landlines
No growth

8. Tablet adoption is rising
Tablets
Notebooks
Desktops
285 million
192 million
98 million
Forecast shipments for 2014 - Source: Canalys, November 2013
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9. Staying connected with smartphones
Talk
15 minutes
per day
Text
12 minutes per day
Social Network
10 minutes per day
Internet
9 minutes per day
Source: Experian Marketing Services, May 2013
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Email
6 minutes per day

10. Business usage is growing
In 2012 an estimated 821 million mobile devices will be
purchased by business. This will grow to 1.4 billion by 2016.
Source: Gartner, November 2012
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11. Mobile matters to business
76% of businesses say mobile devices increased employee
responsiveness and decision-making speed.
Source: Cisco Systems, 2012
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12. BYOD is happening
92% of US employees used their personal device for work
purposes in 2013. 62% do so on a daily basis.
Source: CISCO BYOD Insights 2013
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13. Mobile to dominate IT agendas
Mobile AD projects targeting smartphones and tablets will
outnumber native PC projects by a ratio of 4:1 by 2015.
Source: Gartner Predicts, 2012
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14. Mobile first
By 2017, 90% of enterprise applications will be both desktop
and mobile, up from 20% in 2013.
Source: Gartner Predicts, 2012
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15. Selected applications
The majority of workers use smartphones to view documents, spreadsheets, or
presentations. Tablet users are more likely to edit content.
Source: Cisco Systems, 2012
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16. Mobile first for mail
In the US 65% of email gets opened first on mobile devices.
Source: Movable Ink, 2013
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17. Native v Browser v Hybrid
By 2016 more than 50% of mobile applications deployed will
be hybrid.
Source: Gartner, 2013
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18. It doesn’t stop there…
The market for wearable devices is predicted to grow from
$1.4 billion in 2013 to $19 billion in 2018.
Source: Juniper Research, December 2013
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19. Wearables drive mobile development
Wearable devices will account for 50% of total application
interactions by 2017.
Source: Gartner, 2013
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20. Internet of things
The internet of things will push the number of connected
devices from 1.9 billion today to 9 billion by 2018.
Source: BI Intelligence, February 2014
Images sourced via shutterstock
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