Web 2.0, Social Media and Records Management Guide
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Presentation delivered for the RMAA breakfast seminar "Web 2.0, Social Media and Records Management", given on 14 May 2010 as part of Information Awareness Month 2010.
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Web 2.0, Social Media and Records Management Guide
- 1. WEB 2.0,SOCIAL MEDIA AND RECORDS MANAGEMENT Adelaide Parr and Kirsten Wright 14 May 2010
- 4. WEB 2.0 IS…
- 8. WHY USE THEM? Because you can Image of organisation Increased faculty of business Interaction Dynamic Trackable and targeted
- 12. CONTACT DETAILS Adelaide Parr PHONE 9919 5345 EMAIL adelaide.parr@vu.edu.au TWITTER @lallylives Kirsten Wright PHONE 9919 9552 EMAIL kirsten.wright@vu.edu.au TWITTER @ktaines
Notas do Editor
- From xkcd.com published May 2007
- The main areas of discussion today were not large or significant in 2007 – shows how much things can change in 3 years. What will happen in the next 3 years?
- Web as participation platform. Can run applications (etc) directly through browser. You can decide how you receive and digest information – and then what you’ll do with it. User generated content. Diagram: from Tim O’Reilly in 2005, in an attempt to compare ‘web 1.0’ with ‘web 2.0’Wikipedia philosophy derived from notion that:“given enough eyeballs, all bugs are shallow"
- Web 2.0 is...Participatory – Digg etcEngaging – Flickr commonsTwo-way – Twitter response(Potentially) context independent – Catherine DevenyIntimate (falsely?) – Facebook friendsAccessible – Create a blog – links to blogger homepage, create a blog. Device independent – iphoneOverwhelming – twitter feedDecentralised – iphone Enthusiastic – comments High maintenance – out of date blogInnovative – History wall made up of data from a variety of sources: Trove, ADB, etc. (link - demo). Mention it’s an early prototype.
- Stats from Twitter Developer Conference, April 2010. 55% women, 45% men. Facebook is now considered the most important social media network in Europe – in every country. 300 million active users worldwide. If Facebook were a country, it would be as big as the USA. Users spend an average of almost 6 hours on Facebook every month – more than many other major website – more than 3 times more than Google. Also 55% female, 45% male. Facebook stats – from “Social Media in Europe and Germany”, Dec 2009, by KMF Social. Farmville launched June 2009, most popular app on Facebook. More Farmville users than total number of twitter users. Farmville stat: from presentation by Prof Jesse Schell, Carnegie Mellon University, “Design outside the box”, D.I.C.E. Summit 2010, 18 Feb 2010.
- Wikipedia - 3,287,091 articles in EnglishYoutube – men use youtube 20% more than women do. Total number of YouTube videos -- over 120,000,000 Number of videos uploaded per day -- about 200,000 Time required to see all the videos -- over 600 years Amount of content uploaded every minute -- 13 hours Percentage of videos violating copyright -- over 12% Over 4 billion photos uploaded to flickr with approx 3,000 items uploaded each minute
- The best way to learn about them is to try them. Image of organisation – that it is up to date with new technologies and comfortable with communicating in this mannerEasier to do business / different ways to do business. Libertine’s now takes bookings over twitter.Can immediately gauge client / customer feelings and get feedback. Can also interact directly with audience.They all provide basic tracking information and messages can be targeted to particular groups or audiences.
- Another good reason to use these technologies and have an understanding of them: your organisation already does!Need to consider organisational policy/strategy for your organisation. Does a strategy exist? Does it include records management considerations?
- 80s are back: mention their use of multiple types of social networking. Highlight their twitter feed. Click on the gameboy image in the collection of images. Show multiple images, tag clouds. Go back to main page, click on their facebook link. Scroll down to highlight that they have over 800 people following them.Gov 2.0 taskforce – eg of a project blog. Project now finished but all info is still up plus links directing people where to go next. The Hub – eg of things done on a shoestring budget. Free blog hosting, free twitter account etc. Still provide information and resources for their readers. Example: scroll down, highlight they have a tag cloud. Click on tag ‘letters’ – show how we see letters that people have written but also form letters people can write to other people.