1. The UK e-RetailAssociation

2. IMRG: The UK e-Retail Association
www.imrg.org
The voice of E-Retail in the UK and beyond…
+44 (0)203 696 0980

3. www.imrg.org
Events Indexes
Learning&
Development
Website/SocialMedia/PR
EditorialAddedValue
+44 (0)203 696 0980
Everything we do is driven by our community of
IMRG Community
members…

4. IMRG Community
www.imrg.org +44 (0)203 696 0980
You’re in good hands with IMRG…

5. An Investment in Your Business…
Strategic
Development
Our tracking indexes
give you market
perspective
Gaining
Competitive
Advantage
We can show you
where the market is
heading, helping you
to identify and exploit
developing segments
Building
Business
Partnerships
Learn from leading
solutions providers
about the latest
techniques and
developments
Networking
with Peers
Our events are
unrivalled in delivering
senior decision-
makers from across
the retail spectrum
Being Your
Business
Partner
Need some advice or
someone to present
at one of your
events?
IMRG can help.
IMRG will prove invaluable in the following areas
of your business:

6. IMRG Tracking Indexes
www.imrg.org
The longest running e-retail tracking study in Europe…
• Designed to enable the e-retail industry
to track a range of key benchmark
metrics, including parcel volumes, order
values, delivery services employed, and
destinations served;
• Data is derived from dispatches from in
excess of 22- retailers and represents
more than 4 million orders in any single
month.
+44 (0)203 696 0980
• The primary performance indicator of the
UK market;
• Tracking e-retail sales since April 2000;
• Covering total sales as well as growth
fluctuations across 10 sectors.
E-Retail Sales Index: IMRG MetaPack Delivery Index:

7. E-Retail Sales Index Overview
13 Years of E-Retail Tracking
 Over 100 UK retailers
participating
 High Street/multichannel vs
catalogue/online
 Tracking conversion rates and
basket size
 19 Indices

8. IMRG/Capgemini e-Retail Sales Index
First and unique
access to business-
critical intelligence:
• UK Consumers
spent £77.5 billion
online in 2012,
14% more than
was spent the
year before;
• IMRG’s forecast
for 2013 is 12%
growth, to a
predicted total of
£87 billion.
Exploring the
detailed charts and
tables within IMRG’s
reports, including:
• Yearly and
monthly
performance;
• Conversion
rates* ;
• Average basket
value;
• Aggregated data
sample shown
for each sector
*Some Sectors
Benefit from…
Personalised reports, allowing
retailers to benchmark their
performance against the wider
market

9. IMRG/Capgemini e-Retail Sales Index Sectors
Sectors
• Total e-Retail Market
• E-Retail (excluding Travel)
• High St / Multichannel
• Online-only / Catalogue
• Electricals
• Home & Garden
• Beer, Wine & Spirits
• Gifts
• Health & Beauty
• Travel
• Clothing
o Footwear
o Accessories
o Lingerie
o Womenswear
o Menswear

10. Sample Index Sector Results
Sector
% Change
Year-on-
Year
August
% Change
Month-on-Month
(July to August)
Average
e-Retail
Basket
Value
August
Average
Conversion
Rate
August
Average
YOY
Growth
Year to Date
Total e-Retail Sales +18% -4% £119 4.6% +15%
Excluding Travel +19% -4% £78 4.9% +16%
High St /
Multichannel
+17% -7% £154 3.9% +15%
Online-only /
Catalogue
+19% +2% £94 5.5% +16%
Clothing (inc.
Footwear
Accessories)
+18% -12% £55 5.2% +18%
Menswear -4% -11% £65 N/A +15%
Womenswear +2% -16% £69 N/A +13%
Footwear +13% +2% £58 2.6% +14%
Accessories +35% -11% £41 N/A +41%
Electricals +18% +14% £169 N/A +9%
Gifts +10% +3% £36 N/A +15%
Health & Beauty +30% +14% £42 N/A +11%
Lingerie +39% -2% £36 N/A +44%
Beer, Wine &
Spirits
+16% -7% £117 N/A +10%
Travel +10% 0% £878 N/A +12%
**Home & Garden +87%
(LFL +25%)
+10% £79 N/A +72%
(LFL +31%)
• Early sight of Index
results by email
• Data submitted on or
around 8th of each
month (reporting
previous month’s sales)
• Results available by
around 12th of the
month

11. IMRG Tracking Indexes
www.imrg.org
The longest running e-retail tracking study in Europe…
+44 (0)203 696 0980
• Focused on smartphone and tablet sales;
• Discover how sales patterns differ
between smartphones and tablets;
• Compare mobile basket values with the
basket values of non-mobile devices.
M-Retail Sales Index: E-Retail Benchmarking:
• An additional reporting tool open
to all participants in the IMRG
Capgemini e-Retail Sales Index.
• Benchmark yourself against your
industry sector;
• Tracks over 40 key performance
indicators across 7 categories.

12. Quarterly Benchmarking
• Open to all IMRG/Capgemini Index participants
• Tracks over 40 key performance indicators across the below 7 categories:
o Website Performance
o Customer Acquisition & Retention
o Commercial
o Order Fulfilment
o Geographical Split
o Marketing Performance
o Channel
• Currently over 30 retailers participating, including: Clarks, Debenhams,
Freeman Grattan Holdings, JD Sports, John Lewis, M&M Direct, Marks &
Spencer, Matalan, New Look and Schuh

13. Sample Personalised Reports
0.00
50.00
100.00
150.00
200.00
250.00
AverageBasketValue(€)
Sample Average & Individual Basket Value: Total Monthly Market
Sample Average Basket Value Participants Average Basket Value
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
%
Sample Average & Individual % of Orders from Existing Customers:
Health and Beauty Sector Weekly
Sample Average % Orders from Existing Customers
Sample Average v Individual’s Basket Value: Total Monthly Market
Blurb about personalisted
reports…
Blurb about personalisted
reports…

14. Mobile Commerce
0
100
200
300
400
500
600
700
Jan-11
Feb-11
Mar-11
Apr-11
May-11
Jun-11
Jul-11
Aug-11
Sep-11
Oct-11
Nov-11
Dec-11
Jan-12
Feb-12
Mar-12
Apr-12
May-12
Jun-12
Jul-12
Aug-12
IndexValue
Mobile Commerce - Month on Month
 Mobile commerce is growing at around 300% year-on-year
 Conversion rates are growing, but are lower than overall e-retail
conversion rates

15. Member Confidentiality
Concerned about the data protection and security? Member confidentiality is
respected at all times.
All data is aggregated, so no individual data is visible

16. IMRG Events
www.imrg.org
Experience:
• Connect
• Forums
• Informal Events

17. Connect
www.imrg.org +44 (0)203 696 0980
• Quarterly day-long conferences for the
membership;
• Hundreds of attendees coming together to debate
the current issues and future direction of the online
retail industry.
• Centred around a theme, e.g. mobile, fashion, or
customer experience.

18. Forums
www.imrg.org +44 (0)203 696 0980
Organised for smaller groups of
members who want to discuss topics
in greater depth

19. Informal Events
www.imrg.org
An opportunity for topical discussion and analysis in a smaller, less
formal, and more intimate setting.
+44 (0)203 696 0980

20. Learning and Development
www.imrg.org +44 (0)203 696 0980
Enhance and develop your
business using IMRG’s:
• V forums;
• Market reports;
• Bespoke reports;
• Support at your events,

21. Learning and Development
www.imrg.org +44 (0)203 696 0980
IMRG Market Reports V Forums:
• Got a question? Browse IMRG’s
forums for an answer already provided
to one of our members;
• Pose specific enquiries about your
business to a range of subject-matter
experts;
• Learn from IMRG’s wealth of
knowledge in e-retail;
• Benefit from access to James
Roper’s visionary reports.
James Roper speaking at Connect
London

22. Learning and Development
www.imrg.org +44 (0)203 696 0980
Bespoke Reports Your Own Events
• Need a report tailored to your
specific needs to help you
develop your business?
Consider an IMRG bespoke
report.
• Reports are put together using:
• Industry experts;
• Market data; and
• Connections and
relationships within our
membership.
Let us assist you with your events.
We offer a range of services,
including:
• The provision of advice and
guidance;
• Attendance and presentation;
• The chairing of discussions and
debate.

23. Membership Profile
BoardLevel DepartmentHead Other
Managing Director, Founder,
CEO, Marketing Director,
Finance Director, Operations
Director, Logistics Director,
Merchandise Director, Buying
Director, Director of Multi
Channel…
Online Marketing, Finance,
Merchandising, e-commerce, IT,
Customer Service, Multi
Channel, Customer Experience,
Distribution, Operations, Digital,
Business development,
Customer Service, Legal,
Online…
Web Analytics Manager,
Fulfillment and Returns
Manager, Customer Experience
Manager, Category Manager,
PPC Manager, Trading
Manager, Cross Site
Merchandising Manager,
Payments Manager, Export
Manager, Content Manager…
A membership for your company...

24. Senate Membership
www.imrg.org
Membership Profile
+44 (0)203 696 0980
• Unrivalled networking
opportunities;
• Influence IMRG strategy
and policy work.

25. Membership Options and Benefits
As a member of IMRG you receive:
e-Sales Index Included in membership
m-Retail Sales Index Included in membership
Delivery Index Included in membership
Connect events Included in membership
Round Tables Included in membership*
Policy Forums Included in membership*
V Forums Included in membership*
Market Reports Included in membership
Bespoke Reports Chargeable
Support Service Negotiable
* By invitation
Members are invited to participate in and benefit from the
quarterly benchmarking indexes. Please contact IMRG for
more details.
To learn more about IMRG membership and sponsorship
options:
Call: +44 (0) 203 696 0980
Or email: membership@imrg.org
+44 (0)203 696 0980
Membership packages:
• Associate retailer/supplier;
• Retailer;
• Solution provider;
• Senate retailer/supplier.

26. www.imrg.org
membership@imrg.org
2 Ching Court
49 – 53 Monmouth Street
Covent Garden
London
WC2H 9EY
Tel: +44(0)203 696 0980