2. What is Social Media?
• Communications tool
• Extension of every day interaction
• Conversations & exchange
• Communities of shared interest
• Integrates technology
3. Healthcare context
• 70% of CDN Internet users search for
health info (StatsCan, 2009)
• 400,000 frequently updated healthcare
blogs
• 1,200+ US hospitals are using it
• 260* Canadian hospitals
5. Why care?
• With the right precautions, we can
help make a difference in the lives
of our patients by spreading our
expertise outside our walls and
beyond the patients we can see in
our clinics each year
7. Why care?
Drummond report
Current State Reformed State
Intervention after problem Health prevention
Hospital-centric Patient-centric
Fee-for-service funding Blend of salary/fee for service
Blend of base, by activity, by
Cost +inflation financing outcomes
Info conveyed in docs’ Use of Internet, other more
offices “available”
9. Networks for Hospitals
Applications of Social
With General Public
• “Attract” patients
• Hospital info & updates
• Fundraising
• Community engagement
• Health education
13. Networks for Hospitals
Applications of Social
For Hospital Purposes
• Staff engagement
• Team building
• Workplace collaboration
• Project communications
• Recruiting
14. Networks for Hospitals
Applications of Social
Research & Academic Mandate
• Knowledge exchange & crowdsource
• Teaching tool
• Raise visibility for experts/expertise
• Clinical trial recruitment
21. Networks for Hospitals
Applications of Social
Patient Care & Support
• Anti stigma
• Patient & family support groups
• Clinical diagnosis
• Patient care