1. Microsoft Enterprise Cube BPM Solutions for Today’s Business Needs Prepared For [customer name] Date

3. Agenda Item 2

5. MEC: Excellence in Decision MakingMEC provides a clear picture of business performance through Business Intelligence and Integration Existing Data Warehouse Analysis Cubes Enterprise Cubes Data Mart CRM, Billing, etc. Data Integration Business Analysts Reporting Services Windows Workflow Foundation Field Manager Executive Management

6. Microsoft Enterprise Cube is a standards-based business performance solution that empowers organizations to: Microsoft Enterprise Cube Value Proposition Improve revenue management Increase insights into existing processes Collaborate with their worldwide offices and workers with flexible modular solutions

7. Why Microsoft Enterprise Cube? MEC is the only packaged end-to-end BI offering at Microsoft MEC framework enables modularity, quick installation, quick time-to-market Leverage Microsoft BI product stack to report, analyze, trend and forecast business data without effecting live operational systems

8. Why Move to the Microsoft BI Solution? Many customers have many BI tools, but not the solution to the problem. MEC is the pain point solution using BI. Does not need to displace other BI tools TCO and quick ROI Industry best & good practices baked right in for workflow and KPIs Ready-to-go in production environment in under 16 weeks at a fixed price Low learning curve using Microsoft Office best-of-breed information worker tools

9. What’s Different from My Existing Applications? Superior TCO, technology stack based on proof points and third-party analysis Fully integrated turnkey approach Industry-specific solutions with analytics (cubes, data models, reports, KPIs, charts) out-of-the-box

10. Enterprise Cube Module Solutions Revenue Management Customer Segmentation Profitability Management Churn Analysis Identify revenue leakage areas and concerns. Plan actions and view trends in order to increase revenue Increase marketing efficiencies by identifying customer segments and expected buying behavior Identification and analysis of customer accounts by most and least profitable or ARPU Identify, reduce and prevent voluntary customer attrition through proactive and reactive measures Based on common MEC data schema Visibility into customer churn analysis Explore revenue predictive analytics and trend reports Uses familiar MS Office interfaces Interactive data mining with trend reports Drill-down reports for discovery of customer patterns Ad-hoc queries enable identification of new or changing buying patterns Detail summary reports of top & bottom accounts Drill-down reports on causes of non-profitable customers Workflow-enabled to interactive with existing CRM systems Root cause analysis of voluntary customer attrition Assess existing customer churn score Explore customer clustering and what-if scenarios to determine course of action

11. Enterprise Cube Framework core components BusinessIntelligence Microsoft solution to analyze, plan, monitor, scorecard, budget and model business processes Powerful analytical tools for enterprise -ready businesses Democratization of critical data across at all levels Flexible workflow integration Standardization of existing tools using Microsoft Office Enterprise Cube Business Process Management Data Integration Content Management

12. The Microsoft End-to-End BI Product Offering DELIVERY COLLABORATION CONTENTMANAGEMENT SharePoint Server SEARCH Reports Dashboards Excel Workbooks Analytic Views Scorecards Plans END USER TOOLS & PERFORMANCE MANAGEMENT APPS Excel PerformancePoint Server BI PLATFORM SQL Server Reporting Services SQL Server Analysis Services SQL Server DBMS SQL Server Integration Services

15. Task for researching the reason for value

16. Identify, analyze and manage your customer's profitability

17. Better understand your customers and your revenue sources Interactive drill down analysis provides real time insights into your business performance

18. Identify and Analyze Areas of Revenue Leakage

19. Planning Services Product Integration Pre-defined Workflows Domain DB Schema Microsoft Enterprise Cube - Solution Overview Customer-specific customization – Reports, KPIs, tables, configurations, etc. Customization Layer Microsoft Enterprise Cube Expose functionalities with Service Oriented Architecture API / SOA Management Tool Additional modules available as add-on for purchase as product matures Customer Segmentation Revenue Management Customer Profit Analysis Churn Analysis Analytics Foundation: Analytics Foundation Product Integration: Interconnect various Microsoft products together Pre-defined Workflows: Pre-built process-centric workflows based on the industry standards Domain DB Schema: Extendable Data Model based on industry recognized framework Planning Services: Forms and templates for planning, budgeting, forecasting, consolidation Microsoft Product Stack

20. Enterprise Cube Solution Core Tenets Extendable Framework for BPM vertical solutions. Pluggable data models, processes, KPIs and reports based on industry standards Implementation roadmap provided. Allow for custom workflows and analytics. Repeatable ASP.NET 2.0 utilized to extend SharePoint (SPS) and UI Performance Point Server (PPS) makes extended data model and reports easy Web services output available to SOA consumers Integrated Fully integrates Microsoft BI stack: PPS, SPS, Office Utilizes SQL Server 2005 with SSAS, SSIS, SSRS Preconfigured with existing business rules based on industry standards

21. Map Your Infrastructure JourneyImprove business insight with Business Intelligence Data silos, custom and IT dependent reporting, Limited automation of data management Disconnected scorecards and IT dependant reporting and analysis on subject-oriented data Automation of data loading Infrastructure for enterprise-wide centralized scorecards and self-service reporting Centralized data management Federated document and records mgmt within and outside enterprise. Single search across desktop, enterprise content and LOB IT is a more efficient cost center IT is a business enabler IT is a strategic asset IT is a cost center

22. Reporting and Analysis Performance Management Data Warehousing MEC BPIO Core Tenets Delivering on customer needs Performance Management Applications, models, workflows to align, measure and track “the business” Reporting & Analysis Tools for reporting, analyzing and sharing information on data, trending and forecasting Data Warehousing Servers and tools for integrating, storing and querying vast amounts of data

23. Case Study: Customer Profitability Large telecommunication company in the US, with more than 61 million subscribers and the nation's largest digital voice and data network Customer Business Challenge Customer Results/Benefits Solution Challenges identifying current premium and non-profitable customers Process is error prone and consistently exceeds their 16 day SLA No in-depth visibility/analysis on customers profitability Difficulties tracking customers profitability history Potential savings of US 1 million per month Better customer service by reducing customer misclassification errors Significant reduction on manual effort Automate report generation Dashboards and analytical drill-down tools on portal Single Portal view End-to-end Customer Profitability solution based on Enterprise Cube framework and Microsoft SQL Server 2005 Near real-time” access to customer profitability analysis Enhanced user experience using Microsoft Office 2007 suite

24. Case Study: Customer Segmentation Leading provider of mobile (3G/4G) and advanced multimedia services in South Korea Customer Business Challenge Customer Results/Benefits Solution Marketing investments made without fully understanding their customer segments Simple analysis on product lifecycle, profitability, customer purchasing patters and personas Better use of marketing resources by targeting the right set of customers Targeted marketing campaign (vs. traditional campaign) improvement over 110% Better marketing/ customer care of high premium customers (top 1% that brings over 43% all revenue) Clear and insightful reports for business decision makers End-to-end customer segmentation powered by Enterprise Cube analytic algorithms Single portal for customer segmentation information Cross/up sell analytic data Near real time marketing campaign feedback

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