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zeighted Play Sightseeing!
   Kristian Luoma, Slush Helsinki 2011
                             @kluoma
“Team”
         Kristian Luoma, 29 years

         • Traveler, Photographer and Digital Native
         • 12+ years career with Internet
         • 28 patents (Search, Social, etc.)
         • 1.5 years in Start-up land (Wantlet)
         • 6+ years in Nokia
              Products and partnering with big boys: Google, Yahoo,
              Microsoft, Facebook, Twitter, etc.

              Evangelist, developer, product manager and head of
              product management
Problem
$723 Billion
 travel industry turnover 2010
Zeighted Presentation at #slush2011 Final
FourSquare?
GeoCaching?
zeighted
    Play Sightseeing!
Zeighted Presentation at #slush2011 Final
Discover
Zeighted Presentation at #slush2011 Final
Joy
Discover
Zeighted Presentation at #slush2011 Final
Play Sightseeing



Engaging    Rewarding         Social
Business model:

Sponsored
challenges

• social visibility
• engaging content
Does it work?
Travel destinations are
    willing to pilot
v1 in App Store
     (no funding)
“This will NEVER work.”




“I didn’t get it.”                    “Awesome!!”




                          “Like Foodspotting for Travel?
                                    LOVE IT!”
Zeighted Presentation at #slush2011 Final
Version 2:


 Simpler,
More Fun
Zeighted Presentation at #slush2011 Final
Zeighted Presentation at #slush2011 Final
Zeighted Presentation at #slush2011 Final
zeighted
    Play Sightseeing!
        kristian@zeighted.com
                    @zeighted

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Zeighted Presentation at #slush2011 Final

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