1. WEBSITE DESIGN, DEVELOPMENT &
MARKETING
BY KRITIKA PRAMOD KULSHRESTHA

2. THE WEBSITE
journalist.kritikapramodkulshrestha.com
THE DESIGNER
Kritika Pramod Kulshrestha

3. WHAT’S DIFFERENT?
A personal website for:
ME
My Portfolio
My Accomplishments
My Career Goals

4. WHO AM I TARGETING?
Potential Employers:
News Organizations
Media Companies
Magazines

5. WEBSITE SECTIONS

6. HOME PAGE
Includes my Biography
Possibly include a link to my Graphical Bio on
Vizify.com

7. RESUME PAGE
Includes an embedded version of my resume
that’s been uploaded to Scribd.com
Provides readers options to download a copy

8. PORTFOLIO PAGE
Includes embedded links to my online published
clips
Includes a slideshow/Soundslides project for my
photography portfolio

9. SKILLS PAGE
Includes an infographic displaying my skills in:
Communication
Journalism
Programming
Design
Photography

10. SERVICES PAGE
A page for clients or employers to view a list of
the types of writing jobs I can handle

11. CONTACT ME PAGE
Includes social media plugins/widgets to link to
my social media profiles on:
Twitter
LinkedIn
About.me

12. WHY THESE SECTIONS?
These sections provide information, in a
nutshell, about my work history, my
portfolio, and my goals

13. WEBSITE LAYOUT OPTIONS

14. WORDPRESS THEME USED
‘SNAPS’

15. CUSTOMIZE WORDPRESS THEME 1
Sections appear in the following order:
Home
Resume
Portfolio
Services
Skills
Contact Me

16. CUSTOMIZE WORDPRESS THEME 2
Display social media plugins/widgets
horizontally

17. CUSTOMIZE WORDPRESS THEME 3
Apply CSS and change color schemes to gray,
black, and teal/tints or shades of blue
Typeface color to be white
Adjust font size for header and pages

18. FINAL WEBSITE SCREENSHOTS

19. HEADER

20. ABOUT ME PAGE

21. SKILLS PAGE

22. PORTFOLIO PAGE

23. WEBSITE MARKETING ACTION PLAN

24. MARKETING CHANNELS
Social Media Marketing
• Twitter
• LinkedIn
• about.me
Email Marketing
• Include website URL in Email Signature

25. WHY THESE MARKETING
CHANNELS?
Social Media Marketing
• Always promoted personal content/articles via
Twitter, LinkedIn and About.Me
• Access to diverse groups, friends and communities
including potential employers
Email Marketing
• I already include my website URL in my Gmail Email
Signature so that mail recipients can view my website.
It is effective and I would like to capitalize on this
medium because I send and receive so many emails a
day. Including it in the email signature is not intrusive
and is not overly promotional.

26. MAIN MARKETING CAMPAIGN
MESSAGE
I am a computer engineer and a Deloitte
Consulting alumnus turned aspiring multimedia
journalist who moved halfway across the world
from Mumbai, India to Austin, Texas, to pursue
my passion for telling real stories about real
people through a blend of journalism and
computer science. I am a writer and an engineer
with a penchant for taking calculated risks.
Visit my personal website to learn more about
my work.

27. MARKETING PLAN
IMPLEMENTATION
• Marketing messages were sent out on social
media channels at different times of the day to
reach out to the maximum number of people.

28. MARKETING MESSAGES TWEAKED
FOR TWITTER
• “My life changed when I left a coveted IT
job to pursue a risky, exciting and
challenging career - journalism.
http://bit.ly/I4hw12 #Austin”
• “Who am I? A journalist and a computer
engineer. Here's a link to my portfolio:
http://bit.ly/I4hw12”
• “I am a writer and an engineer with a
penchant for taking calculated risks. Visit
my personal website. http://bit.ly/I4hw12”

29. MARKETING MESSAGES TWEAKED
FOR TWITTER PART 2
• “I moved from Mumbai to Austin to
pursue my passion through a blend of
journalism and computer science. Learn
more at http://bit.ly/I4hw12”
• “I am a computer engineer turned
aspiring multimedia journalist who
moved halfway across the world. Visit
http://bit.ly/I4hw12 to know more”

30. MARKETING MESSAGES TWEAKED
FOR LINKEDIN
•
“Weeks of hard work, but finally here it is: my
personal website http://lnkd.in/buVxUrr”
• “I chose to tell stories through a blend of journalism
and computer science. Here's a link to my
website, where you can learn more about my work.
bit.ly/I4hw12”
• “I am a computer engineer turned aspiring
multimedia journalist who moved halfway across the
world from Mumbai to Austin, Texas, to pursue my
passion for telling real stories about real people
through a blend of journalism and computer science.
Visit my personal website at http://lnkd.in/bnRP4ap
to learn more about my work.”

31. MARKETING PLAN RESULTS

32. GOOGLE ANALYTICS
SCREENSHOTS & RESULTS
• Web traffic recorded for period Nov. 1 to Nov.
30, 2013
• Unique Visitors: 36
• Page Views: 170
• Avg. Visit Duration: 5 minutes 8 seconds
• Bounce Rate: 42.86%
• Page Depth/Pages per Visit: 3.04
• % New Visits: 64.29%
• Number of Visits: 56

33. GOOGLE ANALYTICS
SCREENSHOTS & RESULTS

34. GOOGLE ANALYTICS
SCREENSHOTS & RESULTS
• Geographical distribution of visits by
countries:
• United States: 54 visits
• India: 1 visit
• Belgium: 1 visit

35. GOOGLE ANALYTICS
SCREENSHOTS & RESULTS

36. GOOGLE ANALYTICS
SCREENSHOTS & RESULTS
• Geographical distribution of visits by city in the United
States:
•
•
•
•
•
•
•
•
•
•
Austin: 30
New York: 5
San Antonio: 3
Oakland, CA: 2
Framingham: 2
Pittsburgh: 2
Antwerpen: 1
Gurgaon: 1
Middletown: 1
Washington, DC: 1

37. GOOGLE ANALYTICS
SCREENSHOTS & RESULTS

38. GOOGLE ANALYTICS
SCREENSHOTS & RESULTS
• Returning Visitors to the website spend less time
browsing. The Avg. visit duration for returning visitors is 3
minutes and 11 seconds. Avg. Visit Duration for New
Visitors is 6 minutes and 13 seconds

39. GOOGLE ANALYTICS
SCREENSHOTS & RESULTS
• Page Depth drops by twice after 2 pages

40. GOOGLE ANALYTICS
SCREENSHOTS & RESULTS
• Pages/Visit for Belgium was 5 but for United States it was
3.02

41. GOOGLE ANALYTICS
SCREENSHOTS & RESULTS
• Referral Visits to the website via Social Networks: 29
• Shared URLs over Social Networks:

42. GOOGLE ANALYTICS
SCREENSHOTS & RESULTS
• Types of referrals

43. GOOGLE ANALYTICS
SCREENSHOTS & RESULTS

44. THANK YOU