Media Studies

1. Kristy Lai

2. My magazine surrounds the genre
R&B and pop
R&B stands for Rhythm and blues
The genre is fairly mainstream, loved
by mainly teenagers and young adults

4. Katy Perry song- peacock is about gay
pride and individuality  makes people
more accepting towards the LGBT
community
Miley Cyrus Influencing how young girls
act (Winship’s notion of complicity)

5. Pharrell Williams- Happy suggests
human spirit/human equality/feminism
(Gauntlett’s empowered female)

6. R&B considered as mainstream
audience is passive
(Culmination/Hypodermic syringe)
Songs with these messages are delivered
towards audience audience blindly
accepts it
Affects on way of thinking towards different
aspects

7. IPC- International Publishing Corporation
They divided their target audiences into 3
groups
Connect- mass market for woman
 Southbank - Upmarket woman
Inspire- men

8.  One of the world’s largest institutions
They separated their audience into 3
categories good use of marketing
Vertically integrated being able to
generate more profit due to being able
establish/run different kinds of related
businesses
Can take this institution as an example on
how a company should run