1. The document discusses strategic uses of social media to promote brands and products through case studies of companies that successfully used platforms like Facebook, blogs, and online outreach.
2. One case study describes how a company used targeted Facebook posts to gain coverage in the New York Times, reaching millions of potential customers.
3. Another case study explains how a museum brought its educational mission online through an e-book and blogger preview event, engaging both virtual and real-world audiences as part of a larger advertising campaign.
1. Social Media 202 Kristina Libby KMV Media June 2010
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7. Blog: From April 2009 to April 2010: 37, 609 people have read the TCW blog Blogger Outreach: - Over 100 online blog and online magazine posts related directly to the exhibit opening; blog posts on the exhibit by attendees reached over 250 by March 2010.
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