2010 Ntc Google Grants Free Ads 4 9 10

Free Ads! Get Yer Free Ads Here! An Overview of the Google Grants Program Kristie Mun Senior Strategist,

Session Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Google Grants and Google AdWords

What is Google Grants? ,[object Object],[object Object],Your Nonprofit Imagine your nonprofit here right when a user is searching for your cause. www.YourNonprofit.org

Our History ,[object Object],[object Object],[object Object],[object Object]

Google Grants Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Google AdWords: Keyword-targeted Advertising ,[object Object]

Google AdWords: Keyword-targeted Advertising ,[object Object],Search Results

Google AdWords: Keyword-targeted Advertising ,[object Object],AdWords Ads

How AdWords Works ,[object Object]

Basics of AdWords ,[object Object],[object Object],[object Object]

AdWords Account Glossary ,[object Object],[object Object],[object Object],[object Object],[object Object]

AdWords Account Structure Your Organization’s Account Ad Group Ads and Keyword List Ad Group Ad Group Campaign Ads and Keyword List Ads and Keyword List

Program Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object]

Program Requirements ,[object Object],[object Object],[object Object],[object Object],[object Object]

Program Eligibility ,[object Object],[object Object],[object Object]

Program Eligibility ,[object Object],[object Object],[object Object],[object Object]

What can I do with my Grant? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

High-Level Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

High-Level Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object]

High-Level Best Practices ,[object Object],[object Object],[object Object],[object Object],AG: Skin Cancer Symptoms AG: Skin Cancer Awareness

High-Level Best Practices ,[object Object],[object Object],[object Object],[object Object],Donate Now! Sign-Up Here! Volunteer Today!

High-Level Best Practices ,[object Object],[object Object],AG: Volunteer AG: Donate Links to Volunteer Page Links to Donation Page

High-Level Best Practices ,[object Object],[object Object],[object Object],[object Object]

High-Level Best Practices Good Ad Group Bad Ad Group A unified theme allows for more tailored ads Tailored Creative (Good Ad Group) More Generic Creative (Bad Ad Group) travel to asia volunteer china work in vietnam flight to china Too Many Themes volunteer china volunteer work china work in china help in beijing china Unified Theme Volunteer Abroad Help disadvantaged children. Learn more here! www.VolunteerOrg.org Volunteer in China Help disadvantaged children in China. Learn more here! www.VolunteerOrg.org Sample Ad Group: Volunteer in Asia

Ongoing Process ,[object Object],[object Object]

How can I see success? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Actively Monitor Performance ,[object Object],[object Object],[object Object],QS: 1-4 is poor 5-7 is okay 8-10 is great!

Actively Monitor Performance ,[object Object]

Actively Monitor Performance ,[object Object],[object Object],Report Type What does it show me? How can I use this report? Search Query Performance Show queries which triggered your ad & received clicks Find new keywords for your account, add negative terms Geographic Performance View performance data by geographic origin at country, region, metro, or city level Create geo-specific targeted campaigns/ad text Impression Share Report See % of impressions where your ads were shown out of the total available imprs. Determine if you need to increase Budget, CPCs, or improve Ad Rank

Improving Performance ,[object Object],[object Object],[object Object],[object Object]

Improving Performance ,[object Object],[object Object],[object Object],[object Object],[object Object]

Improving Performance ,[object Object],[object Object],[object Object],Type Definition Example Broad Allows your ad to show on similar phrases & relevant variations Cancer research Query: research on cancer Phrase Allows your ad to show for searches that match the exact phrase “ breast cancer research” Query: new breast cancer research Exact Allows your ad to show for searches that match the exact phrase exclusively [breast cancer research] Query: breast cancer research Negative Ensures your ad doesn't show for any search that includes that term -skin

Improving Performance ,[object Object],[object Object],[object Object],AG: Ovarian Cancer Info

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Improving Performance

[object Object],[object Object],[object Object],Improving Performance

Improving Performance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Grantee Panel ,[object Object],[object Object],[object Object],[object Object]

VolunteerMatch ,[object Object],5 years “ Grants Age” 30 full-time Staff 100+ Volunteers Google Analytics Other Google Products 3.5M volunteers, 75K NPs, 120 corps Constituents

Direct Relief ,[object Object],7 years “ Grants Age” 53 full-time Staff 400+ Volunteers Google Analytics, Google Earth, YouTube, Gmail, Insights, Apps, etc. Other Google Products 30,000 Constituents

WITNESS ,[object Object],6 years “ Grants Age” 30 full-time Staff 10-15 Volunteers Google Analytics, Google Maps, Google Apps, YouTube for NonProfits Other Google Products 29K on email, 260K on Twitter, 10K on Facebook & Causes Constituents

Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]

Session Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Evaluation Code: 126 How Was this Session? Call In Text Online Call 404.939.4909 Enter Code 126 Text 126 to 69866 Visit nten . org/ntc-eval Enter Code 126 Session feedback powered by: Tell Us and You Could Win a Free 2011 NTC Registration!

2010 Ntc Google Grants Free Ads 4 9 10

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2010 Ntc Google Grants Free Ads 4 9 10