God søk er essentielt for et godt intranett. Likevel investeres det hverken i nødvendig teknologi eller kompetanseutvikling på søk. Resultatet er skremmende: dobbeltarbeid, dårlige beslutninger, forsinkelser og overskridelser, kaste bort ansattes tid på leting etter informasjon, treg respons på marked, konkurrenter osv. Med forholdsvis enkle grep kan du gjøre noe med dette i dag. - Hjelp - intranettet flyter over av innhold - Sammenhengen mellom søk, informasjon, arkitektur og 
hyperkoblinger - Viktigheten av kontekst - Hva har tillit å gjøre med søk   - Hva med mobilen og søk - Eksempler på dårlig och god søk

1. Hvordan få søk til å
fungere effektivt
Kristian Norling, Intranett 2013, 18 November, Oslo, Norge

2. Hvordan få søk til å fungere effektivt
God søk er essentielt for et godt intranett. Likevel
investeres det hverken i nødvendig teknologi
eller kompetanseutvikling på søk. Resultatet er
skremmende: dobbeltarbeid, dårlige
beslutninger, forsinkelser og overskridelser, kaste
bort ansattes tid på leting etter informasjon, treg
respons på marked, konkurrenter osv. Med
forholdsvis enkle grep kan du gjøre noe med
dette i dag.

3. Agenda
‣
‣
‣
‣
‣
‣
Hjelp - intranettet flyter over av innhold
Sammenhengen mellom søk,
informasjon, arkitektur og
hyperkoblinger
Viktigheten av kontekst
Hva har tillit å gjøre med søk
Hva med mobilen og søk
Eksempler på dårlig och god søk

4. #intranett2013
@kristiannorling

5. Resten av presentationen är
på engelska…
!
…med skandinaviskt tal?

6. Lifetime
guarantee

7. @kristiannorling
kristian@norling.co

8. nathansnid

9. Search is
NOT a project!

10. It is a (lifelong)
commitment

11. “Enterprise data simply isn’t like web or
consumer data – it’s characterised by
rarity and unconnectedness rather than
popularity and context.”
Charlie Hull, Flax Blog

12. Enterprise Search:
Un-Cool and Mission Critical
Source: Julie Hunt

13. proimos

14. BIG

15. mrfl

17. What job is search hired to do?
Reference: Clayton Christensen HBS

18. To give us the right
information when we need it!

19. The Enterprise Search
and Findability Report
2013

20. “Big Data lives – enterprise
search is dead!” Really?
Source: IntranetFocus

21. The Big Data Benchmarked
Corporation?
Source: VINT

22. Help me! Content overload!
‣ Growing amounts of data.
‣ Filter Failure.
Enterprise Search is under-utilized.
‣
‣ CMSWire: Enterprise Search: Un-Cool and
Mission Critical
How many of you have done a web/
‣
intranet remake project?
‣ Did it work better for a while?
‣ Lifecycle manage your information
‣
Archive, delete or keep?

23. The importance of context
‣ What clues do we have to understand WHAT
is the right information?
‣ Is the information relevant? (referenced,
shared, used, positive/negative, related)
‣ Who is responsible for the information?
‣ Who is the author?
‣ Who distributed it?
‣ Where am I searching from (location, device)
‣ When am I searching (time of the day,
weekday, season)

24. What has trust to do with enterprise
search?
Web search works well?
Why is that?
!
They have created a trust-based model for telling
us if the information is of good quality…
!
We need to make the information we have in the
enterprise trustworthy

25. !
By having a good data hygiene...
!
remember:
!
Crap in = Crap out

26. Social search? Are you serious?
INFORMATION NEEDS answers
the Questions

27. Social search? Are you serious?
!
What?
Why?
How?
Who?
!

28. Social search? Are you serious?
We can use different types of signals to
emphasise certain information
!
‣
‣
‣
‣
What information is shared?
Is it sent (a lot) by email?
Is it on social networks?
Is it favorited?
!
CMSWire: Social Reconnects Enterprise Search

29. Oh, and that mobile thing
Mobile helps us to define context
!
Helps us with targeting the right information to
the right person
!
Special Use Cases for Mobile Enterprise Search.
What job is-to-be-done by search?

30. Oh, and that mobile thing
GPS
Camera
Voice
!
TwigKit: Design Principles for Mobile Search,
Designing Mobile Search, Mobile Information Needs
Accessing Enterprise Content With Mobile Search

31. Examples

35. Good examples
Malmö Stad
Västra Götalandsregionen (VGR)
Ernst & Young
SCA
Nordea
!
And some examples of good UI features.

36. Malmö Stad
People

38. VGR
Statistics

40. E&Y
Metadata

41. March 2012
Search engine optimization
A quick reference guide for Ernst & Young professionals
This quick reference guide outlines the method for optimizing content for the search engine to help
Ernst & Young practitioners get more accurate search results.
Search engine optimization (SEO) is a way to help you and other Ernst & Young practitioners quickly and easily find the content
you need using search.
1. Optimize core content
This relates to the main content fields in all of our content repositories, namely the title/headline, abstract/summary and
body/attachment, which are the three most important items in terms of search performance.
►
First, identify a list of keywords describing the key content of the
document that has to be added to the knowledge system, and rank these
keywords. If you save documents in the knowledge system on behalf of a
stakeholder, please ask the stakeholder to provide this information.
The main goal of this step is to identify a list of search terms that
should return this document as a result.
►
Second, create an appropriate title. The title should be descriptive and
contain the most important keyword(s) from the list of keywords created
in the previous step.
Example: Your defined keywords are: proposal, CCaSS, Americas,
technology, advisory. Possible good title: Americas Advisory proposal
regarding CCaSS in technology January 2012.
►
Next, write an abstract (summary). If you work with a stakeholder, ask this
person to create the abstract. The abstract should summarize the content of
the document. Include the most important keywords you determined
earlier.
Note: If you have a good abstract that matches the document content, it is
likely to show up in the search results. A good abstract will also influence
the relevance of a document, determining how high in the result list it
appears.
Example of the title, abstract and
attachment/body fields in a CKR
Imagine that you are submitting a successful proposal document that Ernst & Young presented to an automotive client for internal audit
work, which you consider to be a good example. Put yourself into the shoes of the person who will be searching for an internal audit
proposal for automotive. Which of the following documents is most likely to come back in a search for “internal audit proposal
automotive”?
A.
Title:
Summary/Abstract:
2012 Internal Audit Proposal Automotive Sweden
This internal audit proposal was presented to a Swedish automotive client, and includes information
on our global capabilities, credentials related to the automotive services industry, Ernst & Young's
differentiators, the methodology, and the overview of knowledge and training.
B.
Title:
Summary/Abstract:
Proposal to serve Company A
Internal audit proposal
C.
Title:
Summary/Abstract:
120903 2004 Internal Audit Plan
This was used to win work at Company A.
D. Title:
Summary/Abstract:
Proposal
Examples can be found in the CKR --> LINK.
Answer: Option A would
be the most likely to come
back in a search for
“internal audit proposal
automotive.”
Note: You should make sure to use spaces to separate words in the file attachment title, rather than leaving out the spaces or using
hyphens or underscores. The attachment should be called “2011 Company Proposal” NOT “2011CompanyProposal” or
“2011_Company_Proposal” or “2011-Company-Proposal.” If you don't use spaces, the search engine sees it all as one word, and it
will not help influence the relevance.

42. 2. Optimize the attachment
Attachments play a surprisingly strong role in improving the search results because the search engine goes through the attachments to
pull up the most relevant results. Make sure the attachment title is descriptive and catches/summarizes the subject matter.
Don’t use titles such as “Proposal PowerPoint” or
abstracts containing no relevant information about the
document.
Do use titles such as “Americas CCaSS Proposals …
fees sanitized.pptx” accompanied with a descriptive
abstract stating the context of the document. Ideally, the
most important keyword(s) from the keyword list should
be mentioned in the attachment title.
Note: Always consider if you download the file to your
desktop and come across it a month later, would you
immediately know what it is about?
3. Verify, define and change document properties of your attachment
The document properties are a powerful tool for helping to increase the relevance of a particular document. Many templates within
Ernst & Young are frequently reused, but often the document properties are never updated.
Check the document properties and metadata, if possible. This is especially important for all
Microsoft Office files and PDFs:
► Ensure that the author’s name matches the source of the material.
► Correct the title field, if needed, based on the keyword list from step 1.
► Add each of the desired keywords and phrases to the keywords field.
► Save the document as a single attachment. Don’t combine multiple attachments in a
single zip file.
► For PDFs, if the information is incorrect, have the person who created the PDF recreate it
with correctly edited properties.
Open document properties in any Microsoft document:
► Select the Office button in the upper left corner.
► Go to Prepare in the left column.
► Click Properties in the right section.
There are three fields you need to complete/check:
► Author: This field should contain the name of the person who authored the document.
► Title: Enter the title of the document.
► Keywords: Enter any keywords that a user might use to search for this document. Insert the keywords you have created earlier
in step 1 to optimize the core content. Examples might include the type of document (proposal, risk matrix, training), the
engagement or project name, or any other keyword that someone might search.
You may complete the other fields, but rules for these fields have not yet been defined.
Note: You should clear out any values in the Notes section of a PowerPoint presentation that may not be relevant, such as
content that might have been relevant to the original version of the presentation but is no longer valid in the current version, or
instructions or boilerplate text.
Page 2
© 2012 Ernst & Young. All Rights Reserved.

43. SCA
Content Quality

47. Nordea
Feedback

49. best practice
TECHNOLOGY
search engine features
Speed!
Search analytics
Feedback form
Spelling suggestions
Auto-complete
Type a-head
Facets/Filters/Navigators/Refiners
Key matches/best bets/sponsored links
Live previews of individual search results
Customized search results for specific information types

51. Links…

52. Date -
The silver bullet of Enterprise Search
Source: IntranetFocus

53. “Enterprise search is the practice of
making content from multiple enterprisetype sources, such as databases and
intranets, searchable to a defined
audience.”
!
http://en.wikipedia.org/wiki/Enterprise_search

54. SEO
@jcolman: How to Build SEO into Content Strategy
!
Building the business case
CIO.com: How to Evaluate Enterprise Search
Findability Blog: Building a Business Case for
Enterprise Search

55. Information Architecture and taxonomies
Early & Associates: 10 Common Mistakes When
Developing Taxonomies
Tagging
Presentation: Social Tagging, Folksonomies
Controlled Vocabularies

56. Books

57. ENTERPRISE SEARCH
by MARTIN WHITE
@intranetfocus

58. !
SEARCH ANALYTICS FOR YOUR SITE
Conversations with Your Customers
by LOUIS ROSENFELD
@louisrosenfeld