1. eu iphone monitor 31 july 08
over a third of 1,000 apple not making itself
available apps are games accountable for problems
pricing
‘challenges other mobile and ‘apple down-playing problems
£0-99 (8gb)
games hardware companies’ of 20,000 mobileme users’ £0-159 (16gb)
stock and sales
sales tbc
phone is available
excitement and demand continue as people use iphone for themselves
people wait irritated thousands who paid for
for the new iphone stock iphone still waiting for it pricing
‘people calling hotlines but ‘customers who bought iphone €1-169 (8gb)
€19-249 (16gb)
not getting any information’ pay tariffs even without a phone’
stock and sales
20k phones delivered
limited supply every week
expecting stock end of sept
high frustration over lack of iphone stock and information growing frustration
iphone shortage french willing to pay up to
reaches its peak €800 on ebay for iphone 3g pricing
€149-199 (8gb)
‘every retailer including orange ‘just don’t want to wait €199-249 (16gb)
website are having supply issues’ until more stock comes in’
stock and sales
sales tbc
limited supply every week
expecting stock end of sept
people are patient
french desperate to get iphones, even when they have to find it elsewhere

2. eu iphone monitor 31 july 08
90,000 iphones sold mobile me still not
on first day of launch working for some iphone users iphone 3g pricing
€49-199 (8gb)
‘sales due to distribution strategy, ‘apple seems to have no clue €99-269 (16gb)
innovation & new apple stores’ about crisis management’
stock and sales
90k sold on launch day
limited supply every week
new customers get priority
huge demand continues, customers confused on when stock will be available growing frustration
customers complain about ‘spy factory’ unlocks
movistar customer service first iphone in madrid
pricing
‘more frustration created by lack ‘unlocked iphone allows apps, €99 (8gb)
of help with iphone problems’ email and internet browsing’ €199 (16gb)
stock and sales
limited supply every week still
still queuing at flagship store
growing frustration
despite some complaints about carrier prices, buzz is still positive
iphone 3g starts new no iphones available,
trend for mobile phones no new stock until october
pricing
expect other mobile makers ‘customers attack apple for $99-269(8gb)
to follow in iphones footsteps underestimating iphone demand’ $149-399(16gb)
stock and sales
25k sold
limited supply every week
carrier said 6-week wait
swiss are worried and starting to get annoyed about stock situation
growing frustration

3. eu media monitor 31 july 08
26 july - 02 august 21 july - 27 july
top words - iphone, 3g iphone, iphone 3g
top group - brand
top copy - iPhone 3G - Official Site
160 trps 103k visits 3g internet, work email and maps
16-34 adults; ABC1 adults
everyone with GPS. Discover the iPhone 3G
3.67% ctr
work friendly
(launch - 27 july)
unslow
major spots during popular films and US dramas ; still searching for brand terms
21 july - 27 july
top words - iphone, 3g iphone, i phone 3g
top group - brand
no tv activity in germany this week
top copy - What’s new? iPhone 3G
153k visits 3G Internet, really fast. Discover
the new iPhone features
7.88% ctr
(launch - 27 july)
launch date august 4th ; still searching for brand terms
26 july - 02 august 21 july - 27 july
top words - iphone, iphone 3g, email
top group - brand
top copy - iPhone 3G - Official Site
150 trps
85k visits Phone, iPod & internet all in one
everyone 15-34 adults: AB adults Discover the new iPhone features
5.20% ctr
work friendly
(launch - 27 july)
unslow
highly visible in top popular programmes such as secret story ; still searching for brand terms

4. eu media monitor 31 july 08
26 july - 02 august
21 july - 27 july
top words - smartphone, iphone, apple
top group - brand
top copy - Introducing iPhone 3G
300 trps
258k visits 3G internet on your mobile
everyone 18-49 adults
Discover iPhone 3G
2.42% ctr
work friendly
unslow (launch - 27 july)
airing in popular shows such as ghost whisperer ; brand term volumes suggest iphone well established
26 july - 02 august 21 july - 27 july
top words - iphone, 3g iphone, iphone
top group - brand
top copy - The new iPhone 3G
105k visits Push e-mail, calendar and contacts
300 trps
16+ adults iPhone 3G, works great with work
8.93% ctr
forget
everyone (launch - 27 july)
visible in highly popular football games ; business message is most popular
26 july - 02 august 21 july - 27 july
top words - iphone, mobile, apple
top group - brand
top copy - iPhone 3G - Official Site
170 trps 43k visits Phone, iPod & internet all in one
18-49 adults Discover the new iPhone features
5.68% ctr
everyone
work friendly (launch - 27 july)
airing in popular series such as CSI and sex and the city ; tech savvy but also focused on business message