Social Media Speaker Krista Neher (www.kristaneher.com) gave this presentation at the PubCon 2011 conference on online brand and reputation management strategies. Krista Neher is the bestselling author of the Social Media Field Guide, an international speaker and the CEO of Boot Camp Digital (www.bootcampdigital.com). This presentation covers how brands can use social media to manage their reputation online. Many businesses are now active online but they may have less than favorable reviews. This presentation covers how businesses can leverage social media to improve their reputation online. Learn more about Krista Neher, social media speaker and Cincinnati keynote speaker at www.kristaneher.com

1. Online Brand Management Strategies Krista Neher CEO – Boot Camp Digital [email_address] Linkedin.com/in/kristaneher Facebook.com/kristaneher @kristaneher

2. About Me

4. Your Brand is How Your Customers Think and Feel about YOU

5. What do you think about Comcast?

6. What Comcast thinks about Themselves

8. Myth: Brand Building Doesn ’t Matter Online

9. Fact: Brand Building Matters More Online

10. There are over 109 million domains registered Only 2.5 million Trademarks The Internet is a Crowded Place

12. Who Do You Trust?

13. Digital Impacts Purchases

15. Consumers Control Your Brand. Not You. Sorry.

16. The Good News? You Can Influence It

20. Tools to Monitor Your Brand www.keotag.com (FREE)

21. Trackur (from $18/month)

22. Tools to Monitor – Radian 6

25. Show some Love

27. Psychology – Why do People Hate You?

30. Your advocates will defend your brand for you

32. What about people who hate on you?

33. Why do people hate on you? Get to the root of the issue.

35. 2. Listen and try to understand. The DIRECTLY respond to THE ISSUE

36. 3. Thank them for Caring.

37. 4. Be Transparent and Explain

38. 5. Build a community of passionate brand defenders.

39. 6. Know when to walk away.

41. Let ’s Connect linkedin.com/in/kristaneher Facebook.com/kristaneher Facebook.com/bootcampdigital www.bootcampdigital.com www.themarketess.com @kristaneher @bootcampdigital [email_address] 513-702-7929