The document outlines a strategy for an executive education program at the Lok Jack Graduate School of Business. It discusses positioning the program as tailored, proprietary, and able to source top experts internationally. Goals include meeting registration targets and positioning the program as the premier provider of management training. The strategy is to differentiate the program by developing custom solutions that deliver results. Creative concepts are proposed for branding and marketing the executive education program.

1. EXPERT EXECUTIVE EDUCATION

6. SELLING STRATEGY

7. SELLING STRATEGY Today’s Position “ ALJGSB offers graduate programmes and short courses” “ ALJGSB delivers customised business solutions that work ” Where we want to take it: Our Ambition

8. CONCEPTUAL TARGET (A HANDLE THAT MAKES THE DEMOGRAPHIC TARGET COME ALIVE) Movers & Shakers

9. CORE DESIRE (THE DEEPEST, MOST POWERFUL, EMOTIONAL BENEFIT THAT THE CONCEPTUAL TARGET RECEIVES FROM THE BRAND) To be the sharpest tack in the stack

10. THE ROLE OF THE BRAND IN FULFILLING THE CORE DESIRE (HOW THE BRAND BEST FULFILLS THE CORE DESIRE) We listen to you and develop tailor-made solutions to your business challenges

12. SELLING IDEA We are expert tailors

14. THE CREATIVE

15. PRESS OPTION A

18. PRESS OPTION B

21. PRESS OPTION C

23. BROCHURE OPTION A

27. BROCHURE OPTION B

29. BROCHURE OPTION C

31. WEB

32. Home Page

33. Programmes Page

34. Programmes Page

35. VIDEO CONCEPT

46. POWERPOINT SLIDES

47. POWERPOINT OPTION A

48. POWERPOINT OPTION A

49. POWERPOINT OPTION B

50. POWERPOINT OPTION B

51. POWERPOINT OPTION C

52. POWERPOINT OPTION C

55. Thank You