Are you a B2B company and wondering if Facebook is relevant for your organisation? That is the question that Krishna De (http://www.KrishnaDe.com) addressed at a recent social media event for B2B Companies hosted by Dell in London. This was a facilitated session where delegates also shared their experience of using Facebook in their B2B company. If you have questions about using Facebook as part of your marketing and communications plan you can post your questions at http://www.Facebook.com/BizGrowthMedia If you have questions about using social media as part of your marketing and communications plan you can post your questions at http://www.Facebook.com/KrishnaDe

1. Facebook For B2B Companies:
Is It Worth It?
A Discussion On Best Practices For Using Facebook
Krishna De
BizGrowthNews.com
@KrishnaDe on Twitter
© Krishna De 2011, BizGrowthNews.com
Twitter hash tag #dellb2b

2. What opportunities do you
see for using Facebook
as part of your marketing
and communications
plan?
© Krishna De 2011, BizGrowthNews.com

3. Promote your business with Facebook Ads
© Krishna De 2011, BizGrowthNews.com

4. Build a community of fans with a
Facebook Page
© Krishna De 2011, BizGrowthNews.com

5. Attract new customers and leads with
Facebook Deals
© Krishna De 2011, BizGrowthNews.com

6. Integrate Facebook with your website using
Facebook Social Plugins
© Krishna De 2011, BizGrowthNews.com

7. Define your purpose
for using Facebook
© Krishna De 2011, BizGrowthNews.com

8. Determine your objectives and how you
will measure your effectiveness
© Krishna De 2011, BizGrowthNews.com

9. Develop your content plan - remember to be
engaging and educational
© Krishna De 2011, BizGrowthNews.com

10. Learn to listen and manage
your reputation online
and publish your comment policy
© Krishna De 2011, BizGrowthNews.com

11. Don’t just syndicate and cross post
Find ways to integrate your marketing
Encourage participation
Provide exclusive content
Explore opportunities for F-commerce
© Krishna De 2011, BizGrowthNews.com

12. Which B2B Facebook Pages
do you recommend?
Facebook.com/DellBusiness (DellSocialMedia)
Facebook.com/ErnstAndYoungCareers
Facebook.com/Enchantment
Facebook.com/SMExaminer
© Krishna De 2011, BizGrowthNews.com
Facebook.com/Hubspot

13. Source: ExactTarget.com
© Krishna De 2011, BizGrowthNews.com

14. Don’t forget to integrate your marketing
© Krishna De 2011, BizGrowthNews.com

15. Let’s keep in touch
www.Facebook.com/KrishnaDe
© Krishna De 2011, BizGrowthNews.com

16. Connect With Krishna
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Read in-depth marketing tips and case studies at
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Find tips for using Facebook to market your business at
www.Facebook.com/BizGrowthMedia
Access digital marketing and social media tutorials at
www.Facebook.com/KrishnaDe
© Krishna De 2011, BizGrowthNews.com
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