2. What is Fitbit? Fitbit is about smart monitoring + deep analytics + motivational tools to change people’s lifestyles View, share and compete with friends, family and co-workers Wear a tracker to measure your daily activity and sleep Upload your data via wireless to Fitbit.com
3. Fitbit Features Tracks calories, steps, distance and sleep quality OLED screen and user interface Background wireless syncing Online stats and competitions Free access to online tools and community
16. Activity Data Random sample of 3000 Fitbit owners. For Fitbit users who start off living a sedentary lifestyle (<4000 steps/day), these users increase their activity levels by 50% at end of 12 weeks of using the Fitbit.
18. Great Press “A true boon for data-loving geeks who want to track their workout progress. Nicely designed, minimalist hardware.” “…a great way to keep track of how active you are.”