1. Amy McDonough amcdonough@fitbit.com

2. What is Fitbit? Fitbit is about smart monitoring + deep analytics + motivational tools to change people’s lifestyles View, share and compete with friends, family and co-workers Wear a tracker to measure your daily activity and sleep Upload your data via wireless to Fitbit.com

3. Fitbit Features Tracks calories, steps, distance and sleep quality OLED screen and user interface Background wireless syncing Online stats and competitions Free access to online tools and community

4. Fitbit at Retail

6. Fitbit Screens Distance Flower Calories Steps

7. Fitbit can be worn in many different locations

8. The Fitbit can be worn at night to measure sleep quality

9. Activity and sleep data collected by the Fitbit is wirelessly uploaded to Fitbit.com

10. Dashboard page on Fitbit.com Users can view their fitness and sleep data in high detail

11. User’s daily activity is collected and viewed on a minute by minute basis

12. Users can log their nutrition from a database of 80,000 foods

13. Log Additional Biometrics Blood Pressure, Blood Glucose, Heart Rate, Custom Trackers

14. Users can compete with friends and family to see who is the most active

15. Group Functionality –Rewards & Competition

16. Activity Data Random sample of 3000 Fitbit owners. For Fitbit users who start off living a sedentary lifestyle (<4000 steps/day), these users increase their activity levels by 50% at end of 12 weeks of using the Fitbit.

17. Sleep Data

18. Great Press “A true boon for data-loving geeks who want to track their workout progress. Nicely designed, minimalist hardware.” “…a great way to keep track of how active you are.”