Pizza Hut is the world's largest pizza chain with over 12,500 restaurants across 91 countries. In India, Pizza Hut has 140 restaurants across 36 cities. It offers a variety of products including pizzas, pastas, salads, beverages and desserts. Pizza Hut uses different distribution methods like delivery, dine-in and online ordering. It focuses on customer centricity through training employees, maintaining cleanliness and quality standards. Promotional strategies include offers, discounts and an online birthday reminder service. Feedback forms are used to evaluate service quality dimensions such as tangibles, reliability, responsiveness and assurance. Recommendations include expanding to more cities, partnering with local brands and customizing products.

1. PIZZA HUT
GROUP
MEMEBERS
S Kundan Reddy
Shruti Wadi
Puneeta Choudhary
Shivangi Sharma
Shailza Arora

2. SOMEHut is one FACTS
Pizza QUICK of the flagship brands of
Yum! Restaurant Int. which also has KFC,
Taco Bell, A&W and Long John Silver’s
under its umbrella.
 It is the world’s largest pizza chain with
over 12,500 restaurants across 91
countries.
 First Indian outlet opened in June 1996 in
Bangalore.
 In India, Pizza Hut has 140 restaurants
across 36 cities.

3. PRODUCTS
q Starters
q Pizzas
q Pastas
q Salads
q Beverages
q Deserts

4. PRICE
q Pizza Hut has successfully used the
high/low pricing strategy when setting
the retail price of its products. The
meals are less expensive
comparatively to the single orders
q Pan Pizzas start at just Rs 65, which
is probably among the lowest in the
world.

5. Promotion
q Pizza Hut uses television as a media to
promote its brand. Its advertisements
are designed in a way that they can
connect to the Indian crowd
q It also uses print media and come out
with new promotional offers like
Freshizza which appealed to lot of
people in the country

6. PLACE
Pizza Hut uses three different methods
of selling its products directly to the
market.
q The first method of distribution used by
Pizza Hut is delivery. Customers can
call Pizza Hut ahead of time, place an
order, and the order is delivered to the
customer's home.
q Another method of distribution is for
customers to dine-in. Customers can
go to the nearest Pizza Hut, place an

7. q The third method of distribution is!
Online ordering. Customers can now go
on the Internet and place an order. The
market coverage for "The Extreme" will
be nationwide. Customers all over the
country will be able to order "The
Extreme" by one of the three distribution
methods.

8. CUSTOMERS OF PIZZA HUT
It is family restaurant hence there is no as
such classification of the customers on the
basis of the age or gender factor.
They have two types of customers
 Business (B TO B)
They allow take away services so they can
have tie ups with the companies and other
organization to provide lunch and dinner at
discounted rates to the respective places

9. CUSTOMER CENTRICITY OF
PIZZA HUT

10. WORK ETHICS
The work ethics followed at Pizza Hut
shows how they focus on customer
centricity.
q Every employee at Pizza Hut goes
through a training so that they can
improve their communications skills and
handle each and every customer
effeciently
q Cleanliness is well maintained in the
restaurants and taken care of

11. TOTAL QUALITY
MANAGEMENT (TQM)
This is the most important for a food chain
like Pizza Hut. All the employees’ back-of-
the-house i.e. the kitchen assistants are
trained accordingly. They are given extra
classes in order to meet the quality
standards set by Pizza Hut around the
world. This strategy is important in order to
satisfy the CHAMPS(Cleanliness,
Hospitality, Accuracy, Maintenance,
Product quality and Speed).

12. CHASE STRATEGY OF
PIZZA HUT
At the peak hours they prepare
themselves few hours before
qAll team members are prepared before
peak hours with vegetables required for
toppings. They keep things ready in the
line. Keep lemonade syrup ready so that
they just have to add 7 up when the
customer ask for Lemonade.
qThey be ready with different patties
( pizza base)

13. The Indianisation Process
Pizza Hut started a Indianisation campaign
which actually connected to huge number
of Indians consumers
q They created the Indian Toppings and
Veg Pizzas
q The success of flavours like Chicken
Tikka, Spicy Korma and the Tandoori
range
q The world’s 100% vegetarian restaurant
are at Ahemdabad, Surat and at

14. PROMOTIONAL
STRATEGIES
Pizza hut provide many services online
such as
q Birthday reminder service- here people
can save the birthday date of their
friends, relatives , and pizza hut will
remind you the birthday date and
birthday parties discount and u can book
online

15. THE VIP CLUB

16. FEEDBACK FORMS
PIZZA HUT SERVICE QUALITY DIMENSIONS
Pizza Hut Service Quality Dimensions
Tangibility
1.Employees’ Appearance 5 4 3 2 1
2. Environment is comfortable 5 4 3 2 1
3. Environment is attractive 5 4 3 2 1
4. Ingredients of Food 5 4 3 2 1
5. Freshness 5 4 3 2 1
6. Hygienic 5 4 3 2 1
7. Packages 5 4 3 2 1
Reliability
1.Perform the services right and accurately 5 4 3 2 1
2.Provide services on time 5 4 3 2 1
3.Correct the mistakes and errors 5 4 3 2 1
4. Timely home Delivery 5 4 3 2 1
5. Hospitality 5 4 3 2 1
Responsiveness
1.Employees’ behavior, when busy 5 4 3 2 1
2. Approach to higher Management 5 4 3 2 1
3.Employees’ guidance to customers 5 4 3 2 1
4.Response to customer 5 4 3 2 1
5.Waiting time for Dine In. 5 4 3 2 1
6. Providence of special services 5 4 3 2 1
7.Privacy 5 4 3 2 1
8. Time for take away. 5 4 3 2 1
Assurance
1. Employee Behavior 5 4 3 2 1
2. Knowledgeable Employees 5 4 3 2 1
3.Courtious 5 4 3 2 1
4. Attitude 5 4 3 2 1
Empathy
1. Sincerity 5 4 3 2 1
2. Solve the problems 5 4 3 2 1
3. Kind behavior of employees 5 4 3 2 1
4. Unique Service specially for you 5 4 3 2 1

17. RECOMMENDATIONS
 To move beyond big cities.
 Tie up with local and popular brands.
 To develop local supply chain.
 To customize product offering