OEP for the Venture lab course Technology Entrepreneurship part 2 2013. CrowdKeys project presentation

1. Venture Lab 2013
Technology Entrepreneurship Part 2

2. Crowdsourcing is now
•A new way to work is
changing freelance
community

5. Everybody around the
world wants the best job
•But only the smarter cooler
or well equiped can have it

8. CrowdKeys makes crowdsourcer life
easier and comfortable

10. It’s difficult to choose
the best offer
•But only the smarter cooler
or well equiped can have it
•And time spending without a
specific searcher

11. CrowdSearcher give you the best
job offers from thousands plaforms

12. Juggling a lot of jobs
is not simple
•But only the smarter cooler
or well equiped can have it•Without a task manager

13. Task Manager allows crowdsourcer have
all the jobs open under control

14. With the right teamyou can
realize fantastic work
•But only the smarter cooler
or well equiped can have it•With the best freelencers

15. CrowdCrew allows user to create a
special team from crowdsourcers community

18. The potential user base is mainly composed by 18-30 31-45 yeas old users, midle-high education, skilled on social
media.
We found 3 ways to monetarize our business:
-Freemium model: free basic service + paid advanced features
-Affiliation Program: every crowdplatform pays for every new user they got coming from our site and it pays also a
percentage for every new project stated by this new user.
-In-site advertisement. Weʼll generate thousands of new pages per day in which to put advertisement.

20. • We will add also a viral video campaign that can add new users around the world
creating in house short humor videos.
• This could be planned with a crowdsourcing viral video contests so to use the power of
crowd to support our business and at the same time this let crowdsourcers (potential
customers) know our service.

21. • We think to better explore possibilities of viral video campaign where creativity can
supply the high budget needed for traditional advertisement.
• This could be increase if the crowdsourcing method will be well used.
• Realizing crowdsourcing video contests, we’ll show the creativity of crowd, spending
not so much and having potential active users as part of our project.

23. • Itʼs difficult to calculate user acquisition cost because itʼs composed by different costs
but we can estimate it could be around € 0,35-0,40 per user.
• The same problem is for the amount of money every user can produce to us (3 different
ways to monetize, freemium, affiliation program and advertisement) but considering different
virtual situation could be about €0,90-1,20
• So the difference may bring the project in a good perspective since the first
year.

24. Massimo Riera
Designer, UI fanatic, crowdsourcing fan
Daniele Lo re
Developer, Front-end back-end artist