The document discusses UserZoom, an international market research firm that specializes in online user experience and usability research. It helps brands boost website performance and improve online business revenues. UserZoom creates a web-based software that allows for sophisticated online research that can be used as a self-service solution or with professional services. It captures critical and actionable data about users' online experiences that no other tool can provide, in order to help businesses increase key metrics and customer experience through various research methods like task-based studies, behavior analysis, and A/B testing.