Magazines are facing competition from online sources that provide more frequent and global access to news and information. While some magazines still have a dedicated readership and niche audiences, surveys find people spend over 40 minutes per day online accessing updates. Magazines may struggle because digital formats and social media can provide more timely coverage of topics like television shows and celebrities. Overall, the document argues that online media has become the primary way for advertisers to promote products and will likely replace magazines for most readers and fans seeking frequent access to news in an increasingly digital world.

1. Magazine
Culture

3. Magazines what for?
People use their
magazines for
weekly or monthly
updates on what
they’re interested in

6. Online
• Magazines may be weekly but
internet is daily
• A survey revealed Workers spend on
average 40 minutes a day checking
their social Networking
• I’m sure they can find the time to get
the latest news updates

7. Trustworthy
The sites may be there but can they be trusted
like a legit magazine can be...Ok or Unreality
TV?

8. WWW:

10. Ever Moving Society

12. It maybe more expensive to gain broadband but
it’s arguably more useful than the latest edition
of OK!

13. TOP GEAR
MAGAZINE

14. If Top Gear is becoming global brand, then shouldn’t
it have a form of media that is accessible to all?
Top Gear U.S. Top Gear UK Top Gear Australia

15. Top Gear Online: Blog

16. It Features all the latest
news on not only Car
developments but on the
Presenters and Top Gear
Global.

18. Magazine vs Online
Online may be
more global and
suited to all fans
of the TV Show
But The magazine
is one of the Nations
biggest selling
publications

22. Magazine: Worthless?
If You are only a fan of
Eastenders, then what is the
point in buying a magazine full
of information on all of the
soaps?

24. Inside Soap Conclusion
It only features daily Soap listings, between TV
Guides and the internet, they do what Inside
Soap does and more.

26. But Not always...
• BUY MY FACE
• The newest, successful form
of advertising

27. • Online is the key place for advertisers to
promote products
• Some industries will loose out like the
perfume industry
• They Pride themselves on their scented pages

28. Can it be argued
that we only need
social networking
in today society?

29. Social Networking
• Nearly everyone is a member of some form of
social networking
• And People are constantly updating feeds
about current affairs

30. E.G:
After The Risks X Factor Departure, it was one of
the top three trends on Twitter within the UK

33. SO...
Magazine or Online? But some Magazine
sales are dropping
Digital Magazines – NME Down 14.3%
may only be 1% of
Magazine sales
And some
magazine sales
are rising
- Women's
chat
magazines
- 8%

34. I Think…
• Accessibility is everything
• And Paper Magazines aren’t always accessible
There isn’t a future life for non – online magazines.