Communication in DG SANCO, Edward Demicol

1. Communication
in
DG SANCO
21th November 2013
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2. What are we doing
in communication?
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10. Why communicate – and how
• - Not a goal in itself but at the service of policy
• - Objectives:
• 1. demonstrate added value of action at EU level
• 2. ensure successful implementation of our policies
• - Our strategy: focus on key issues, seek impact (not
just output), base on research, know your
audiences, know the context, make targeted
messages, use appropriate tools and timing,
measure results
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11. How does the
communication unit work
• - prepare annual strategy and planning, and
communication plans for priority actions
• - centralise media activity, social media, and
establish web presence
• - provide professional advice and support on all
communication activities – publications, audiovisual, events etc.
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12. SANCO COMMUNICATION STRATEGY
Five key actions in 2013
Cross border healthcare
Consumer credit
Tobacco products directive
Food labelling
Plant and animal health package
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13. SANCO COMMUNICATION STRATEGY
Key actions in 2014
Consumer credit, cosmetics, product
safety
Cross border health care
Tobacco products directive
Food labelling
Elections
Legacy
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14. Good planning is key!
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15. Communication within the
European Commission context
• - common communication priorities
• - find synergies and economies at EC level
(cooperation with other DGs)
• - use of common tools and structures
• - one visual identity
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16. Guidelines for Press releases
• Ask yourself
• Is it newsworthy?
• Is it timely?
• Is it the best way to spread the
word?
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17. Guidelines for Press releases
• Key Points
Write for journalists
Digital channels are most used
Headline should stand alone
Length. Shorter means more people read it
Need more space? Use a memo
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18. QUESTIONS?
• THANKS FOR YOUR ATTENTION!
• Edward Demicoli
• SANCO 04
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