Idea extraction - New way to make a startup

1. Happy life with
Software
as a Service
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2. Thursday, August 29, 13

3. • Recurrence Revenue
• Automated sale
• B2B (business to business)
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4. • Recurrence Revenue
• Automated sale
• B2B (business to business)
• No Idea
• No Money
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5. ‘Old school’ way of
doing it
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6. ‘Old school’ way of
doing it
• Came up with great and unique idea.
• Build a product
• Show to the world
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7. ‘Old school’ way of
doing it
• Came up with great and unique idea.
• Build a product
• Show to the world
Result Failure
90%
Success
10%
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8. Way of doing it
1. Find market
2. Idea Extraction
3. Validate idea
4. Build and Run
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9. Find Market
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10. Find Market
• B2B
• Market has to be profitable
• Easy reachable (internet, email, phone)
• Able to reach decision maker
• Specific niche
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11. Idea Extraction
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12. Idea Extraction
• Talk to your customer
• Find real world problems and Pain for
particular market
• Make an idea from extracted pain
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13. Steps to get
Customers on phone
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14. Steps to get
Customers on phone
• Send greeting email, ask for call permission
• Teach your customers
• Make a good copy
• Call them
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15. Idea Extraction
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16. Idea Extraction
• Business pain
• Every day pain
• Result of not solving problem is visible today
• What is most important to the customer
• Dig deep enough
• Rate a pain, repeat what people say (Phyco tryck )
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17. What to ask
• Tell me your working day?
• What activity takes the most time?
• Word & Excel - place for improvement
• Is there anything that you think “ Ahh.. I need to do it
again” when you wake up ?
• Can you show me your email?
• Give a magic wand, see how they solve that problem
• Is there any software that you looking for ?
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18. Validation
What is the best way to
validate your idea?
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19. Validation
What is the best way to
validate your idea?
Make a sale without a product
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20. Validation Steps
• make a sketch, mockup
• sale it
• build MVP
• deliver to customers
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21. Build and Run
Build - Measure - Learn
Lean approach
If you are not familiar with it, it’s good theme for
next presentation :)
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22. Run
Idea is just multiplier of execution
Level Idea Execution
Awful
Weak
So - so
Good
Great
Brilliant
-1 $1
1 $1,000
5 $10,000
10 $100,000
15 $1,000,000
20 $10,000,000
The Most brilliant idea worth 20$
without execution
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23. Bad sides
• Faster
• Smaller
• Better
You are not going to end up with
revolution project
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24. Thank everyone
konstantin.koval.37
KostiaKoval
konstantin.koval1@gmail.com
konstantin.koval1@gmail.com
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