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Windward Japan
    Localizing large RPGs (Bioware)
    Standardizing the Localization Process
     (SOE)→
    On the fly Player Messaging (EA &
     Lingoona)
    New Distribution, New Marketing, new
     Localization (THQ)
    Localizing for the Spanish Speaking
     Community (Pink Noise & Wordlab)
    Make your games appealing to the Asian
     Market(SCEK, EAK)
    Advanced Localization Methods for
     Japanese Games (SCE, Capcom, Game
     Arts)
    A case study: Buzz Localization (SCE)
    Game Market Graphs
Localizing large RPGs (Bioware)


     Mass Effect 300,000 – 25,000
     Mass Effect2 450,000 – 30,000

  

         

         

         

         
SF
Localizing large RPGs (Bioware)
Localizing large RPGs (Bioware)
Localizing large RPGs (Bioware)
Localizing large RPGs (Bioware)
Localizing large RPGs (Bioware)


 
      




 
      

         Patch
      
On the fly Player Messaging
(EA & Lingoona)



  




           Metadata
  
    <article + monster + 's > <action> hits you for <damage
     + point / points of damage
New Distribution, New Marketing,
new Localization (THQ)

      Virtual localization studio
 



     →
 



 

 

             ―

              ―
             ―
Localizing for the Spanish Speaking
Community (Pink Noise & Wordlab)

 



 




      

      




 

         Quiero coger esos conejos.
 

 
Make your games appealing to the
 

Asian Market(SCEK, EAK)
 




        IP
    Free to play
        

        

        

        

 

 

           1.5
 

 
Advanced Localization Methods
for Japanese Games



 



 

 



 
A case study: Buzz Localization (SCE)
                                 BUZZ!

    BUZZ!   →SCEE

 

 

 

 
                           Yes / No
                    Yes / No

 
A case study: Buzz Localization (SCE)
                                 BUZZ!




       3
A case study: Buzz Localization (SCE)
                                 BUZZ!
A case study: Buzz Localization (SCE)
                                 BUZZ!

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SIG-Glocalization#3-1

  • 2.   Localizing large RPGs (Bioware)   Standardizing the Localization Process (SOE)→   On the fly Player Messaging (EA & Lingoona)   New Distribution, New Marketing, new Localization (THQ)   Localizing for the Spanish Speaking Community (Pink Noise & Wordlab)
  • 3.   Make your games appealing to the Asian Market(SCEK, EAK)   Advanced Localization Methods for Japanese Games (SCE, Capcom, Game Arts)   A case study: Buzz Localization (SCE)   Game Market Graphs
  • 4. Localizing large RPGs (Bioware)   Mass Effect 300,000 – 25,000   Mass Effect2 450,000 – 30,000          
  • 5. SF
  • 10. Localizing large RPGs (Bioware)           Patch  
  • 11. On the fly Player Messaging (EA & Lingoona)     Metadata  
  • 12.   <article + monster + 's > <action> hits you for <damage + point / points of damage
  • 13. New Distribution, New Marketing, new Localization (THQ)   Virtual localization studio
  • 14.   →         ―   ―   ―
  • 15. Localizing for the Spanish Speaking Community (Pink Noise & Wordlab)             Quiero coger esos conejos.    
  • 16. Make your games appealing to the   Asian Market(SCEK, EAK)
  • 17.     IP   Free to play               1.5    
  • 18. Advanced Localization Methods for Japanese Games        
  • 19. A case study: Buzz Localization (SCE) BUZZ!   BUZZ! →SCEE           Yes / No   Yes / No  
  • 20. A case study: Buzz Localization (SCE) BUZZ! 3
  • 21. A case study: Buzz Localization (SCE) BUZZ!
  • 22. A case study: Buzz Localization (SCE) BUZZ!