1. Topic : Hello T-shirt Printing
PAÑÑÁSÁSTRA UNIVERSITY OF CAMBODIA
SANN SOURHARO
Group: 6
Mr.TIN KOLZA
Mr. SOK BUNLY
Mr. KHIEV VIRA
Miss. NOUN SOVANARAT
Mr. HANG AMRIN

2. Content
1. Executive Summary
2. Situation Analysis
3. Marketing Strategy
4. Marketing Mix
5. Financial Summary

3. I. Executive Summary
 Hello T-shirt Printing is offering T-shirt printing and
allow consumer can design their own t-shirt and
can choose our sample design T-shirt on our
website.
 Hello T-shirt Printing Shop is set up at No 165 St
Norodom Blvd, at 400m south of Independent
Monument , Phnom Penh, will be have a store front
in well as a comprehensive website that allows
ordering to occur anywhere.

4. II. Situation Analysis:
1.Marketing
Need
• Standard T-shirt
printing
• Provide Good
Service to
consumer
• Acceptable price
in market
competition
• Can choose and
design their own
t-shirt
2. The Market
• Market
Demographics
• Market Trends
• Market Growth
• Microenvironme
nt
3.The
Company
• Mission
• Product &
Service offering
• Start-Up
company
Budget
• SWOT Analysis
• Competitors

5. Our Mission
- Be the First T-shirt shop that can allow
consumer can choose and design their own t-
shirt through our website.
- Offering the finest in custom shirt with a
simple
printing and sublimation production.
- We will offer customers the best product at
the best price.

6. Our Team
List CEO and key management by name:
 Hang Amrin CEO
 Khiev Vira Marketing Manager
 Tin Kolza Product and Desinge Manager
 Ngoun Narath Public Relation Manager
 Sok Bunly Accounting and Financing Manager
 Include previous accomplishments to show that these
 are people with a record of success.
 Summarize number of years of experience in this field.

7. Startup company budget
computer 8 $750.00 $6,000.00
HP 1020 Printer 2 $60.00 $120.00
HP Sublimation 2 $600.00 $1,200.00
Office Supply 1 $5,000.00 $5,000.00
Printed Material 1 $800.00 $800.00
Small T-shirt inventory 1 $12,000.00 $12,000.00
Wi-Fi box 1 $50.00 $50.00
Website 1 $200.00 $200.00
Total of Start- up $25,170.00

8. SWOT ANAYSIS
Strengths Weakness Opportunity Threats

9. III. Marketing Strategy
Value
Prepositi
on
Critical
Issue
Financial
Objective
Marketing
Objective
Target
Market
Strategy
Messaging

10. IV. Marketing Mix
Product Place
Price Promotion

11. Product by Hello T-
shirt Printing
Disable Me 2 T-shirt
Sample
Sample T-shirt Design

12. Product by Hello T-
shirt Printing
IRON MAN T-shirt Sample

13. Place
 No 165 St Norodom Blvd, at 400m
south of Independent Monument
, Phnom Penh.

14. Price
T-shirt rate:
 Short-sleeves T-shirt white - $3.3
(Good);
 Short-sleeves T-shirt white - $3
(Simple);
 Short-sleeves T-shirt color - $3.4
(Good);
 Short-sleeves T-shirt color- $3
(simple);
 Polo Shirt white - $ 5.5 (Good);
 Polo shirt white - $ 5 (simple);

15. Promotion
4.4.1. Advertising: Via print ads in trade
publication Internet and Facebook.
4.4.2. Public Relation:
- Private Company
- Public Company
- Other University or individual.
4.4.3. Direct Marketing:
- Hello T-Shirt printing shop will sent the
information to our customer That have contract with
our shop by e-mail or we can go direct to our clients

16. Web Page
helloprinting.weebly.com
 Design with nice flat
 posting new sample design T-shirt
every day.
 Build with best functionality that
makes consumer can custom and
design sample T-shirt through online.
 Detail our shop information clearly

18. Custom Your Design on
Webpage

19. V. Financial
Our annual marketing budget is $5,000.
Sales are expected to achieve revenue of
$210,965.
. Our marketing expenses will equate to
approximately $29,965 of the overall
revenue.

20. Profit and Loss
2014 2015 2016
Sales
$210,965 $ 1,829,596.26 $ 1,882,633.82
Direct Cost of Sales
$170,280 $1,459,548 $1,500,184
Other Costs of Sales
$0 $0 $0
Total Cost of Sales
$170,280 $1,459,548 $1,500,184
Gross Margin
$40,685 $370,048 $382,450
Gross Margin %
19% 20% 20%
Operating Expenses
Payroll
$12,775 $13,020 $13,671
Marketing/Promotion
$3,913 $3,521 $3,169
Depreciation
$0 $0 $0
Rent
$9,000 $17,250 $16,500
Utilities
$3,000 $5,750 $5,500
Insurance
$0
Payroll Taxes
$1,278 $2,418 $2,318
Other
$0
Total Operating Expenses
$29,965 $41,959 $41,158
Percentage of expense
14% 2% 2%
Contribution Margin
$10,720 $328,089 $341,292
Contribution Margin/sale
5% 18% 18%

21. 80%
82%
84%
86%
88%
90%
92%
94%
96%
98%
100%
2014 2015 2016
Sales Vs Expense Yearly
Sales Total Operating Expenses

22. ($3,000)
($2,000)
($1,000)
$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
$8,000
1 2 3 4 5 6 7 8 9 10 11 12
Profit Monthly

23. Total Expense
Appemdix Table: Marketing Budget
2014 2015 2016
Marketing Expense Budget
Print Advertising $2,153 $2,045 $1,943
Internet Advrtising $540 $540 $540
Public Relations $861 $818 $777
Other $359 $341 $324
Total Expense $3,913 $3,744 $3,584
Persent of Expense 2% 2% 1%
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
$4,500
Own/Manager Employees Waiter/Waitress Cleaners Securaty Guard
Personel Plan Yearly
2014 2015 2016
Total Expense2014: $29,965