Overview and guide to some advanced features contained in Google Analytics

1. Google AnalyticsEverything You Should Do! May 3, 2011 Alan K’necht President/Founder K’nechtology Inc. alan@knechtology.com @aknecht

2. About K’nechtology

3. About Me Providing Internet/Web Consulting Service since 1995 Always heavily focused on measuring success Internationally published /interviewed by many publications Authored “The Last Original Idea – A Cynics’ View of Internet Marketing” – October 2010 Sr. Partner Digital Always Media

4. Agenda Part 1 (30 Minutes) Introduction & Discussion Why web analytics is a team effort Overview of some frequently over looked features of Google Part 2 (15 Minutes) – Q&A Part 3 (75 Minutes) – Training The why & how of configuring Goals & Funnels Custom Reports

5. About You Tell Me About Yourselves

6. Frequently Overlooked Features Data Segmentation In-line Analytics

7. Data Segmentation On the fly break down of data by predefined criteria

8. In-Page Analytics See where people are clicking

9. Q&A Hit me with your hardest Questions

10. Training Configuring Goals Creating Custom Reports

11. Goals & Funnels Goals are the reason your site exists Registrations, subscriptions, forms Engagement (page views/visit or avg. time on site) Funnel Visual demonstration of steps in a given process ie Open Form  Completed Form Requirements GA Admin Access A spreadsheet Desire

12. Goals & Funnels

13. Goals & Funnels

14. Goals & Funnels

15. Custom Reports Allows you to organize & combined data as required Unique Visitors by Region (Province)

16. Custom Reports Edit Title Define you metrics & dimensions Preview, adjust then save

17. Custom Reports

18. Final Questions Downloads RSS

19. Downloads Need to work with web developers to add appropriate code to track when people click on links to download documents Resources http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55529 http://www.goodwebpractices.com/roi/track-downloads-in-google-analytics-automatically.html

20. RSS Best way to track RSS subscribes & reads is by using a 3rd party called “Feedburner” (owned by Google) To track links in RSS feeds (also if people click on links in newsletters, tweets, facebook posts etc.) use Googles tag builder function Use URL shorterners bit.ly, goo.gl, etc to obtain additional analytic data Resources Tag Builder http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578

21. Thank You! Alan K’necht - K’nechtology Inc. www.knechtology.com Follow me on Twitter @aknecht Learn about the history of Internet Marketing including analytics & get a copy of “The Last Original Idea”