screenshots from a few mobile solutions, both websites and applications, from Belgian publishers. With an analysis of why a mobile website is not always the best solution.

1. Best practices in Mobile Internet From a publisher perspective

2. Learn from the pro’s: Google Mobile website as entry point Mobile app to create stickiness Simple user interface No click-and-wait

3. Learn from the publishers: De Standaard (Belgian newspaper) Mobile website made attractive Mobile relevant content Dynamic links for stickiness

4. Learn from the broadcasters: VT4 (Belgain TV channel) Create brand identity Install on phone Mix content with adds Focus on premium content

5. Learn from the magazines: Flair Distribute by SMS Install on phone Works on “normal” phones News Polls Advertising Lifestyle

7. Citylive approach Mobile application (containing up to date widgets) Mobile website Fixed website Lead generation Plug-ins (in-situ preview) Extra Turnover (adds)

8. Citylive approach: future (now possible) Mobile application (containing up to date widgets) Mobile website Fixed website Lead generation Plug in (in-situ preview) Widgets in own website Widgets in facebook, blogs Widgets created by users Enrich content Personalised website Distribution the Web 2.0 way

9. Mock-up HBVL