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Kim Watson
Kim Watson

My recent Publishing Expo presentation on montisiting mobile apps.

Business
1 of 14
Use of Apps & Social Media to reach international communities Kim Watson – 1 st March 2011 www.millivres.co.uk
1. Know your core audience and their communications preferences? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
… and their social media usage ,[object Object],[object Object],[object Object],[object Object]
2. What devices are they most likely to own ? Portable Media Device Take-Up by MPG Media Brands compared to Ofcom UK media report ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OFFCOM : 64% of UK population own a computer ( PC or Laptop) 24% own a 3G handset (incl. Blackberry or iPhone) 12% own other handheld PDa/devices (incl. iPad)
3. BUILD YOUR PLAN - quick tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4. How we delivered our plan? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Promoting The Global Benefits COMPETITIVE/DYNAMIC PRICING - Low production costs/no print and delivery costs = more territory friendly pricing for single issue and subscriptions. WIDER DISTRIBUTION - Are available directly to all consumers and not down to store manager, distributor or wholesaler selection. REACH/PENETRATION - Countries with no other specific LGBT media or of recent legislation changes become instantly accessible digitally CONVENIENCE – Instantaneous, convenient and interactive content delivery via your preferred device BRANDING BENEFITS – Your brand becomes a community hub for a whole new audience - example - Gay Times Facebook fans in South America
Global pricing in apps store
Use of social, viral and video media ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FBML for calls to action!
Global tweeting
news via video
5. THE POWER OF TRUSTED BRANDS ,[object Object],[object Object],[object Object],[object Object]
What Next @MPG ? ,[object Object],[object Object],[object Object]

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