2. What is Visualization?
A tool to show someone’s vision or design for something that doesn’t exist
yet to convince stakeholders, whether investors, owners, city officials,
historical agencies, the public, or to market and sell new ideas.
Before
After
3. Who needs visualization?
Anyone who has a complex idea
that want to share!
• Developers
• Owners
• Investors
• Architects
• Consumer
Goods
• Government
Manufacturers
• Public
Idea/Concept
Design
Construc,on/ Marke,ng/
Manufacture
Sales
• Donors
• Construc,on
and
• Marke,ng
and
Engineer
Branding
Teams
Professionals
• News
Agencies
• Publishers
4. Transparent House | About Us
Design and 3d visualization studio for architecture, product, publishing,
news, and advertising
• Founded in 2004 by two partners to meet needs of niche market for high-end
3D visualization of architecture and design
• A team 35 digital artists with experience ranging from architecture to film
production and industrial design. Many team members have won awards for
their expertise.
• Headquartered in San Francisco, CA with offices in Moscow, Russia and Berlin,
Germany
• Full project management and support team around the globe to provide a 24
hour work shift
5. Transparent House | Awards
First Prize: Best 3D Rendering I
2008 International CG
Architectural Visualization
Awards
6. Transparent House | Architecture Clients
Over 400 clients world-wide with 90% retention rate for repeat business
Forest City Ratner Shorenstein Vornado Realty
CB Richard Ellis Hines Trammel Crowe
The Ritz-Carlton JW Marriott W Hotels Westin Hotels Samsung
Gensler Architects Perkins + Will HDR
Sony IDEO Exploratorium
HKS Lennar Urban Smith Group
Crissy Field Center Rady Children’s
Anshen + Allen Callison BCJ
7. I Visualization for Architecture I
• Competitions
• Investor Endorsements
• Master Planning
• Design and Lighting Studies
• City Planning Submissions
• Institutional Capital Campaigns
• Marketing and Branding
• Special Features Presentations
• Sales and Leasing
22. International Projects
No problem – We research and create imagery to reflect the diversity and
culture of any specific US or international location.
People
24. Input
We can use your Revit, Sketchup, or other format 3D models and bring
them to photorealism. Or we can create photorealistic renderings from
CAD files or even a simple hand sketches or photos.
Original Input Final Rendering
25. Workflow Process
Our standard workflow offers three rounds of review. However, when
working with established clients with standardized designs we can speed
up the process and create final renderings in as little as one round. Final
renderings can be created from start to finish in a matter of days.
30. 3D Library
We have an online 3D library with over 4,000 models
of commonly used objects available at no additional
charge.
31. Communication
All project communications take place on BaseCamp,
our all-in-one online project management tool.
It’s easy to use and available 24x7.
34. Transparent House helped Recreational
Equipment, Inc. (REI), visualize its
prototype store in Boulder, CO, which
achieved LEED Gold certification.
Explore. Show Options
Design exploration and client presentations
37. Why Choose Us
• Modeling Precision
• Top Quality Photorealism
• Superior Entourage Elements and Scene Composition
• Group of seasoned professionals from artistic, architectural, film, and advertising
industries
• US-based Professional Project Management and Customer Service
• Attention to Detail
• Leader in architectural animation
• Consistency of Style
• Quality over Quantity - One Transparent House image is worth several images of
inferior quality
39. Transparent House | Pricing Estimates
We evaluate the following factors to determine the price quote:
• Input (model type, dwgs, sketches)
• Timeline
• Complexity of the building or interior
• Size of the space and environment
• Entourage Elements
• Stage of development
