Greening the Mail
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Presentation given at a recent USPS PCC meeting providing an overview of the "Green Movement" related to direct mail.
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Greening the Mail
- 1. Greening the Mail 15 Ways Direct Marketers Can Shrink Their Environmental Footprint Kevin Lash January 22, 2009
- 26. Recycling 15. Participate in a campaign to encourage waste paper recycling.
Notas do Editor
- Good morning/afternoon/evening. For those of you who I haven’t met as yet my name is ____ and I am a ( insert title here) with the United States Postal Service. It’s a pleasure to be here with you at ( tailor for event) . Today, I’d like to spend the some time with you discussing mail and the environment. Turn on the t.v. or pickup any magazine and you will undoubtedly see an article or two about the environment or how consumers are “going green.” Consumers are increasingly becoming more and more environmentally conscious and making greener decisions. And the mail is not immune to this new trend. This trend is having an impact on the mailing industry and that’s why today, I’d like to spend some time telling you why it is important for us to work to green the mail and to give you some tips and resources to help you do just that. (Next Slide)