Creating a Digital Outreach Plan
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Presentation given at the Grinspoon Institute for Jewish Philanthropy's Annual Conference in Springfield, MA, November 2010. Focus on how nonprofits can plan their digital outreach efforts strategically to maximize impact. What online channels should a nonprofit use? How can they be used most effectively? This presentation helps nonprofits think through their outreach goals and formulate a plan to reach those goals.
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Creating a Digital Outreach Plan
- 2. Creating a Digital Outreach Plan Social Media, eNewsletters, and Your Website November 22, 2010 Kevin Martone Technology Program Manager kevin@hgf.org Grinspoon Institute for Jewish Philanthropy
- 3. Goal: Keep Connected Long After Camp
- 5. Camps Can Rebuild Community
- 7. What Are Your Goals? Collect contact info Re-engage alumni Event participation Donations Enrollment Continue camp impact long-term (i.e., professional networking) Other? SMART
- 9. Goal: Promote Alumni Reunion Widely
- 10. Goal 1______________ Goal 2______________ Goal 3______________ Blogs _____________ _____________ _____________ _____________ _____________ Video Sharing _____________ _____________ _____________ _____________ _____________ Remixed from Idealware’s Nonprofit Social Media Decision Guide (www.idealware.org) Other _____________ _____________ _____________ _____________ _____________ Trad. Newsletter/ Direct Mail _____________ _____________ _____________ _____________ Website _____________ _____________ _____________ _____________ _____________ Facebook _____________ _____________ _____________ _____________ _____________ eNewsletter _____________ _____________ _____________ _____________ _____________ Twitter _____________ _____________ _____________ _____________ _____________ Other Offline – Events, Calls, Mtgs. _______________ _______________ _______________ _______________ Photo Sharing _____________ _____________ _____________ _____________ _____________
- 11. Determine Plan and Resources
- 12. Revise / Expand? Goals Listen Post Regularly Plan Respon d Execut e Re-evaluate How Do You Eat An Elephant?
- 14. When?
- 15. How? Tools can help make process more efficient Be Strategic 15 Minutes Per Day?
- 16. Content Calendar – Manage Communications Month January Week of (Mon. Start) 29 4 11 18 25 Key Dates & Events Camp Early Bird Special Ends Press Releases Online Website Early bird special ending - link to blog post Blog Early bird special ending - story of camper from last year Embed YouTube video of scholly recipients Facebook Early bird special ending When it's cold in January what HOT activity at camp do you miss most?
- 17. Someone to Call for Help
- 18. Find Your Assets – Summer Staff Skills Emotional Connection
- 19. Find Your Assets – Stories, Photos, Video
- 20. Find Your Assets – Community
- 23. Goal 1______________ Goal 2______________ Goal 3______________ Blogs _____________ _____________ _____________ _____________ _____________ Video Sharing _____________ _____________ _____________ _____________ _____________ Remixed from Idealware’s Nonprofit Social Media Decision Guide (www.idealware.org) Other _____________ _____________ _____________ _____________ _____________ Trad. Newsletter/ Direct Mail _____________ _____________ _____________ _____________ Website _____________ _____________ _____________ _____________ _____________ Facebook _____________ _____________ _____________ _____________ _____________ eNewsletter _____________ _____________ _____________ _____________ _____________ Twitter _____________ _____________ _____________ _____________ _____________ Other Offline – Events, Calls, Mtgs. _______________ _______________ _______________ _______________ Photo Sharing _____________ _____________ _____________ _____________ _____________
- 24. Remember when they served “Camp Stew”? What was in that anyway? Do they still serve it or did the health inspector get involved? Does anyone remember Lou Carbone? 1984-86? Why aren’t the oldest campers in the big bunks this year? It’s tradition, people!! Every email I get from camp is asking me for money. Enough! Can’t wait till camp next year! LOL Yeah Camp! Hi! What’s the story about Gary not coming back to camp this year? He was the best asst. dir. there. Shoutouttothe bestbunkatcamp: BunkABC!
- 25. Listen
- 26. Respond! “Those who ignore the party/conversation/network when they are content and decide to drop in when they need the network may not succeed. It’s pretty easy to spot those that are just joining the network purely to take – not to give. Therefore, be part of the party/conversation/network before you need anything from anyone.” - Jeremiah Owyang of Web-Strategist.com
- 27. ABC Camp ABC
- 28. Post Regularly Content Calendar Leverage Content Personal Stories 12:1 Rule
- 29. Measure Collect contact info Re-engage alumni Event participation Donations Enrollment Continue camp impact long-term (i.e., professional networking) Other? SMART
- 30. Elissa Schertz, Camp Morasha
- 31. You Can Do It
Notas do Editor
- Check website for alumni directory; We will be having a reunion in the summer – please click here to submit your email address to be invited back to camp!; Fantastic story! Bruno was the doctor at camp for 35 years…; Does anyone out there have other stories about camp songs or visiting the camp doctor? Welcome to camp, Noa!; Welcome to camp, Noa! Click here for lots of great tips about getting ready for camp.; Welcome to camp, Noa! Do any campers or parents have some tips to make Noa’s first year at camp memorable? Laurie – thanks for offering the picture! We are allowing photos, so you should see a photo icon at the top of the Wall. If you have any trouble, you can email the photo to xxx@camp.org.; Laurie – only the camp is posting photos. Please send it to xxx@camp.org and we’ll post it for you! If anyone else has photos from camp send them our way! Sam was a great asset to camp for so many years. Thanks for all your well-wishes; Thanks for all your well-wishes. We have set up a Scholarship Fund in Sam’s name. Please click here to donate. ; Thanks for all your well-wishes – Sam was an important part of camp for many years. Does anyone have any stories about Sam they’d like to share? NOTE: This goes for Twitter, Blog comments, etc. as well. Respond publicly if possible. Engage the rest of the community. Multi-way conversations!