UPDATE: "Transcript" at http://www.mardahl.dk/2012/10/09/musings-on-accessibility-and-usability-my-tcuk12-keynote/ Slides for my keynote presentation on 4 Oct. 2012 at TCUK12 - http://www.technicalcommunicationuk.com/. Inspired by the Web Adaptability idea at by http://ukwebfocus.wordpress.com/2009/07/20/from-web-accessibility-to-web-adaptability-a-summary/ Audio coming later.

1. Adaptability: The True
Key to Accessibility and
Usability?
Karen Mardahl
4 October 2012
#TCUK12

3. kmardahl at http://www.flickr.com/photos/kmardahl/4854113515/ CC BY-SA 2.0

4. kmardahl at http://www.flickr.com/photos/kmardahl/5290157230/ CC BY-SA 2.0

5. Man vyi at http://commons.wikimedia.org/wiki/File:Giant%27s_Causeway_2006_40.jpg public domain

6. The International Classification of
Functioning, Disability and Health (ICF) from
World Health Organization (WHO)
“acknowledges that every human being
can experience a decrement in health and
thereby experience some degree of
disability. Disability is not something that
only happens to a minority of humanity. The
ICF thus ‘mainstreams’ the experience of
disability and recognises it as a universal
human experience.”
http://www.who.int/classifications/icf/en/

7. vastateparksstaff at
http://commons.wikimedia.org/wiki/File:Extended_picnic_table_campground.jpg CC-BY-2.0

8. mediadeo at http://commons.wikimedia.org/wiki/File:Snow_wheelchair.jpg CC-BY-SA-2.0

9. Engineering for Change at
http://commons.wikimedia.org/wiki/File:Leveraged_wheelchair_Kenya.jpg CC-BY-SA-2.0
Background: https://www.engineeringforchange.org/solution/library/view/detail/Health/S00064

10. http://www.flickr.com/photos/mroche/5414095073/
Mick Roche at http://www.flickr.com/photos/mroche/5414095073/ CC BY-SA 2.0

11. mjmonty at http://www.flickr.com/photos/mjmonty/5087474397/ CC-BY-2.0

12. http://www.flickr.com/photos/veeliam/5095362394/

13. Eddau at
http://commons.wikimedia.org/wiki/File:Non-wheelchair_Ramp_IMG_0908.JPG public domain

14. Niklas Bildhauer/Gerolsteiner91 at
http://commons.wikimedia.org/wiki/File:Public_phone_vandalism.JPG CC-BY-SA-3.0,2.5,2.0,1.0

15. When universal design
processes fail to include,
consult with, and listen to the
people we are actually
designing for, we also fail to
design effectively.
– Lisa Herrod
http://scenariogirl.com/inclusive-design/the-social-model-of-disability

18. A project of Dana Chisnell and www.civicdesigning.org/fieldguides -
work licensed by CC BY-NC-ND3.0

19. A project of Dana Chisnell and www.civicdesigning.org/fieldguides -
work licensed by CC BY-NC-ND3.0

20. W3C
WAI
WCAG
UAAG
ATAG

25. Petteri Sulonen at
http://commons.wikimedia.org/wiki/File:Sign_language_interpreter.jpg cc-by-2.0

26. Buster Benson at http://commons.wikimedia.org/wiki/File:Poetry_reading_sign_language_interpreter.jpg cc-by-sa-2.0

27. "The reason why the universe is
eternal is that it does not live for
itself; it gives life to others as it
transforms." - Lao Tzu.
(From a May 2012 AccessU presentation by Molly Holzschlag)

28. 



LEVEL UP ROOM FOR HAMMER OF ELIXIR OF BAG OF
NEWBIES IMPROVEMENT REALIT Y EMPATHY SHINY THINGS
+10 BONUS
New starters have a chance at
changing culture before the culture Gently expand the audience's
changes them. Build their awareness awareness of the world of access
and empathy and get them while Hard-hitting reality checks can Attract attention and engagement
requirements, through showing quickly build awareness, by with incentives such as skills
they’re f resh - target the induction examples they can relate to and the Make them care by emphasizing the
and training programs, and even go highlighting the problems and human experience of accessibility. enhancement, to answer that unasked
benefits of improved access. real-world implications. Give question ‘What ’s in it for me?’
to the source, the schools that teach Focus on the impact on the individual
the skills. immediate actions they can take. rather than just on the disability.
Use as first choice for audiences Use to spark interest, when
likely to get overwhelmed and block Use carefully and only if audience is conf ronted with looks of boredom or
Use to get to f resh starters early out any negative messages. Use regularly to demonstrate the
before they become indoctrinated. the type that can handle the shock. inclusive nature of accessibility. indifference.
ATTITUDE ADJUSTERS ATTITUDE ADJUSTERS ATTITUDE ADJUSTERS ATTITUDE ADJUSTERS ATTITUDE ADJUSTERS
 
CLOAK OF WEAPON OF MASS BOOTS OF SHIELD OF BADGES OF
VISIBILIT Y INSTRUCTION ENCOURAGEMENT FACE SAVING RECOGNITION
Find ways to identify the individuals Statistics, case studies & user stories. Forceful encouragement for when
who are apathetic, deniers and individuals or teams need an extra Help turn opposition into allies by
bargainers, rather than not know Use* when combating He Who ‘push’ to get moving. letting blockers change their stance
Recognise contributions and celebrate
who they are. Needs More Proof and when it is if they are not made to look like
achievements, both big and small.
necessary to show ROI. Use with individuals and teams to they were wrong.
Use to reveal people’s attitudes in get them going in accessibility. Best Use to help build win-win situations
order to pick the right strategy for *Warning: information overload may backfire, applied to rear ends, not on toes. Use techniques to redirect attention
for all.
them. potentially resulting in shellshock and deeper f rom the opinions to the agreed
denial. achievable tasks.
ATTITUDE ADJUSTERS ATTITUDE ADJUSTERS ATTITUDE ADJUSTERS ATTITUDE ADJUSTERS ATTITUDE ADJUSTERS




ATTITUDE ADJUSTERS Attitude Adjusters by Stamford Interactive is licensed under a
Ideas for how to become/find/create champions of accessibility in your organisation Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License
http://www.stamfordinteractive.com.au/21-5-ways-to-adjust-attitudes-to-accessibility-ux-australia-2012-conference/

29. yeowatzup at http://www.flickr.com/photos/yeowatzup/2052078571/ CC-BY-2.0 “Mangled Starfish, Alona Beach, Panglao Island, Phillipines.
The starfish was still alive, after taking this shot we placed it back into the water and it came back to life.”

30. $€£¥?
Bug cost chart from http://blogs.windriver.com/vxworks/device-management/

32. Photo © 2008 Shawn Lawton Henry. All Rights Reserved.

33. By permission (c) LisaHerrod at http://www.flickr.com/photos/lisaherrod/3436909765

34. “So long as a web-based
system is inaccessible, it
suffers from quality
problems and we should
focus on quality.”
– Karl Groves
http://www.karlgroves.com/2012/01/27/chasing-the-accessibility-business-case-conclusion/

35. Tup Wanders at http://commons.wikimedia.org/wiki/File:Scaffolding_Berlin2.jpg CC-BY-2.0

36. Movingsaletoday at http://commons.wikimedia.org/wiki/File:Jackson%27s_Chameleon_2_edit1.jpg public domain

37. Thank you for listening,
#TCUK! Questions?
@kmdk / @stcaccess
http://www.mardahl.dk
http:/about.me/kmdk