2. www.marketwise.netwww.marketwise.net April 2013April 2013
Google Owns Search and
Competition is Fierce
• Google used by 65+% of
searchers world-wide
• Google indexes millions
of websites for popular
keywords
• Meaning: It’s hard to get
your website on the first
page
3. www.marketwise.netwww.marketwise.net April 2013April 2013
What is SEO
( Search Engine Optimization )?
The process of improving a website and specific web pages to rank
higher in search engines for your targeted keywords.
Content Quality & Relevance
Page’s Link Metrics (# and Quality)
Domain’s Authority/Trust & Brand Metrics
Key Google
Ranking Factors
Page’s Social Metrics
4. www.marketwise.netwww.marketwise.net April 2013April 2013
Build a Solid SEO Foundation
Step one: Keyword Research
Your Value-Offered KeywordsYour Value-Offered Keywords
Popular KeywordsPopular Keywords
Used by YourUsed by Your
ProspectsProspects
LowLow
Keyword CompetitionKeyword Competition
Your Sweet SpotYour Sweet Spot
5. www.marketwise.netwww.marketwise.net April 2013April 2013
Build a Solid SEO Foundation
Step one: Keyword Research
Select Popular, Relevant and Less Competitive Keywords
*sweet spot for this website*sweet spot for this website
Competitors Global Searches Est. Monthly Visits
from Best Position
Serenity software 89,400 110 80
Internet security
software*
412,000 27,000 1,485
Anti virus software 6,390,000 110,000 300
6. www.marketwise.netwww.marketwise.net April 2013April 2013
Build a Solid SEO Foundation
Step two: Content Strategy
Write Great Content
• Especially for
SEO-focused topics
• Use keyword in page titles
and in links within your site
Write Fresh Content
Google Loves Blogs!
7. www.marketwise.netwww.marketwise.net April 2013April 2013
Build a Solid SEO Foundation
Step Three: Inbound Link Strategy
• Create Link-worthy Content
– Provide useful images
(tagged with your keywords)
– Create YouTube videos
– Develop how-to PDFs,
resource lists, case studies, etc.
• Build a Great Link Profile
– Get links from a variety sites
– Get a mix of link anchor text
• Build Links Overtime
– Guest blog
– Write articles for trade press
– Register in important directories
8. www.marketwise.netwww.marketwise.net April 2013April 2013
Build a Solid SEO Foundation
Step Four: Send Social Signals
B2B
• Get on Google+
• Use LinkedIn
• Try Twitter
• Try Facebook
• Try YouTube
B2C
• Use Facebook
• Use Twitter
• Try Google+
• Try YouTube
9. www.marketwise.netwww.marketwise.net April 2013April 2013
How to Improve Social Signals
• Set up accounts on
important social channels
• Launch a blog
• Add share buttons to
important pages & posts
• Link your share buttons to
your accounts
• Develop a Content Plan
10. www.marketwise.netwww.marketwise.net April 2013April 2013
Thank You
Our team can help you with:Our team can help you with:
Keyword ResearchKeyword Research
SEO StrategySEO Strategy
Blog Design & StrategyBlog Design & Strategy
Content MarketingContent Marketing
Contact: Kathryn McGeehanContact: Kathryn McGeehan
Email: Kathryn at marketwise dot netEmail: Kathryn at marketwise dot net
Market Wise Inc.Market Wise Inc.
Getting Top Results for Clients Since 1998Getting Top Results for Clients Since 1998
Content |Search | Social Email StrategiesContent |Search | Social Email Strategies
Editor's Notes
We will talk about the basics today. For more resources folks can visit my website
In January Comscore reported that people conducted 17 Billion searches in the US and used Google 67% of the time 115 Billion worldwide and used Google 65% of the time So FOCUS on Google for SEO The challenge is many popular keywords compete for a top rank. “financial advisor” has 24 million competing websites “leadership training” has 7 million competing websites Only 10 websites will get on the first page. And that real estate is shrinking. If your site ranks beyond the first few pages , folks will not find you.
Google and the search engines perform a few basic functions: They Crawl the internet and locate sites related to certain topics “keyword phrases” and index (or point to) all of the on-topic website pages They then create a top-secret sorting process (algorithm) to decide how to rank all the website pages related to a certain phrase. Factors experts believes Google currently uses to rank order Page Link Metrics -- links within your site to a page and external links to your page. Domain Trust Authority – how trusted is your website. Wikipedia and Harvard very high trust level. Depth of content, websites link to the website? What sites do you link to? Content Quality: How current is your information? Does it engage your readers? Is there a lot of discussion Do they link to it? Page’s Social Metrics – is it shared often, liked, bookmarked Domain Brand Metrics - overall traffic, online reputation, and target market. Brands recognized as an authority in a certain market will enjoy higher rankings for related searches.
Link Worthy Content: A great How-to post A PDF on solving a critical problem, summarizing industry trends Best practices Infographics
