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Energy
In-Depth Report Series




           Opportunities in Lubricants 2011:
           China Market Analysis


          3rd Edition

          To Be Published 3rd Quarter 2011
          Base Year: 2010


                                     A comprehensive analysis of the fast growing Chinese lubricants
                                     market, focusing on key trends, developments, challenges, business
                                     opportunities, and major suppliers, and addressing such questions as:


                                        How can current lubricant marketers and formulators compete
                                         successfully and profitably in this market?
                                        Which regions, end-use segments, and product categories within
                                         China offer the most opportunities?
                                        How will customer expectations and purchasing criteria and
                                         practices change over the next five years?
                                        How can marketers target customers effectively and what services
                                         should be provided?
                                        How will future regulatory trends affect the automotive and
                                         industrial lubricants markets?
                                        What can be learned from competitors, including domestic firms and
                                         multinational firms?
                                        Are their ambitions changing?
                                        Which channels of distribution should be used to market lubricants?




  www.KlineGroup.com
  Report #Y584C | © 2011 Kline & Company, Inc.
Opportunities in Lubricants 2011:
China Market Analysis


  Report Scope
  Opportunities in Lubricants 2011: China Market Analysis provides an update to the previous edition of Kline's in
  depth analysis of commercial automotive, consumer automotive, and industrial lubricant products, markets, and
  suppliers in China, Business Opportunities in the Chinese Lubricants Market, 2008.


  This report is specifically designed to assist marketers and formulators of lubricants in understanding the market
  dynamics of each significant market and product segment in China and in capitalizing on the developing business
  opportunities. The report includes detailed profiles of leading domestic and multinational suppliers in the Chinese
  lubricants market.




  Key Benefits
  Opportunities in Lubricants 2011: China Market Analysis provides benefits to lubricant basestock suppliers,
  lubricant additive suppliers, finished lubricanbt marketers, and the leading automotive and industrial OEMs in
  understanding this rapidly changing and growing market.


  This study helps all consitituents:


     Increase their market share

     Increase profitability

     Compete more effectively

     And bring down costs for their lubricants business in China




  www.KlineGroup.com                                                       Report #Y584C | © 2011 Kline & Company, Inc.
Opportunities in Lubricants 2011:
China Market Analysis



  Tentative Report Contents

  1.   INTRODUCTION                                         5.   INDUSTRIAL OILS AND FLUIDS
                                                                 5A. Overall Market
  2.   EXECUTIVE SUMMARY                                         5B. End-Use Markets
                                                                      5B1. Aviation, marine, and railways
                                                                      5B2. Chemicals and related products
  3.   COMMERCIAL TRANSPORTATION LUBRICANTS
                                                                      5B3. Electrical equipment and energy transmission
       3A. Overall Market
                                                                      5B4. Fabricated metal products
       3B. End-Use Markets
                                                                      5B5. Machinery
            3B1. On-highway subsegment
                                                                      5B6. Mining
                 Buses
                                                                      5B7. Oil and gas extraction and petroleum refining
                 Taxi fleets
                                                                      5B8. Primary metals
                 Trucks
                                                                      5B9. Textiles
            3B2. Off-highway Subsegment
                                                                      5B10. Transportation equipment
                 Agriculture
                                                                      5B11. Other end-use industries
                 Construction
                                                                 5C. Products
                 Mining
                                                                      5C1. Compressor and refrigeration oil
       3C. Products
                                                                      5C2. Forming fluid
            3C1. Engine oil
                                                                      5C3. Greases
            3C2. Gear oil
                                                                      5C4. Hydraulic fluid
            3C3. Greases
                                                                      5C5. Gear oil
            3C4. Hydraulic and transmission fluid
                                                                      5C6. Engine oil
                                                                      5C7. Process oil
  4.   CONSUMER AUTOMOTIVE LUBRICANTS                                 5C8. Protecting fluid
       4A. Overall Market                                             5C9. Removal fluid
       4B. End-Use Markets                                            5C10. Treating fluid
           4B1. Retail subsegment                                     5C11. Turbine and circulating oil
           4B2. Installed subsegment
                Quick-lube centers                          6.   SUPPLIERS
                Repair garages                                   6A. BP PLC
       4C. Products                                              6B. Chevron
           4C1. Engine oil                                       6C. ExxonMobil
           4C2. Gear oil and automatic transmission fluid        6D. Fuchs Petrolub AG
           4C3. Greases                                          6E. PetroChina
                                                                 6F. Shell
                                                                 6G. Sinopec
                                                                 6H. Total
                                                                 6I. Valvoline
                                                                 6J. Others




   www.KlineGroup.com                                                        Report #Y584C | © 2011 Kline & Company, Inc.
Opportunities in Lubricants 2011:
China Market Analysis

  Methodology
  Kline is unmatched in our ability to gather hard-to-get market and competitive intelligence with a high degree of
  confidence. Kline's market analysis approach places the principal emphasis on primary research techniques to ensure
  that the foundation of business intelligence and insight is accurate, current, and reliable.

  During the course of field research, Kline's professional staff of industry experts conduct in-depth discussions and
  personal interviews with a wide range of knowledgeable industry participants and opinion leaders, including leading
  consumers of lubricants, end users, channel players, and OEMs, as well as leading manufacturers and marketers of
  lubricants, pertinent government agencies, and trade associations.

  This approach has proven to be the most effective and reliable approach to obtaining accurate market data, capturing
  expert insights, and identifying business opportunities. Primary research will comprise 95% of the overall research
  methodology for this report.

  In addition, this analysis will be supplemented by secondary research drawn from the review of suppliers' product
  literature and price lists; a search of recent trade and technical literature; Internet sources; and analysis of statistical
  data from government, industry, and trade associations and agencies.



  Kline Credentials
  Kline is a worldwide consulting and research firm dedicated to          Recently published or in-progress research for the Energy
                                                                                                   p
  providing the kind of insight and knowledge that helps companies        industry includes:
  find a clear path to success. The firm has served the
                                                                           Global Synthetic Lubricants 2010: Market Analysis and
  management consulting and market research needs of organi-                 Opportunities
  zations in the chemicals, materials, energy, life sciences, and          Global Passenger Car Engine Oil Suppliers 2010:
  consumer products industries for 50 years.                                 Customer Value-Added Analysis
                                                                           Global Lubricants 2010: Market Analysis and
  Kline's research and consulting services extend across the entire          Assessment
  energy industry value chain. Our solutions have helped clients           Metalworking Fluids 2010 Global Series: Market Analysis

  develop better ways to create and profit from new business                 and Opportunities
                                                                           Opportunities in Lubricants 2010: India Market Analysis
  opportunities, respond to competitive and economic threats,
  improve productivity, achieve sustainable growth, and optimize           Global Lubricant Additives 2010: Market Analysis and
                                                                             Opportunities
  performance. Kline provides clients with facts, forecasts, and
                                                                           LubesNet Database 2011: Annual Online Subscription
  recommendations based solidly on the realities of the market.

  Our market research reports and services are designed to provide subscribers with a deeper understanding of their
  markets, an outlook for their business, and accurate information about their competitors. Our clients tell us they often
  use Kline's market research to validate their own internal analysis, and many clients rely on Kline reports as their
  most critical source of information.

  For more information about this study or Kline's other services, e-mail us at sales@klinegroup.com, visit our website
  at www.KlineGroup.com, or contact us at any of our regional offices listed below.

  North America         Latin America        Europe               Japan                Asia                     India
  +1-973-435-6262       +55-11-3079-0792     +32-2-770-4740       +81-3-3242-6277      +86-21-5292-5353         +91-124-4546-100




  www.KlineGroup.com                                                             Report #Y584C | © 2011 Kline & Company, Inc.

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Opportunities in Lubricants 2011 China - Brochure

  • 1. Energy In-Depth Report Series Opportunities in Lubricants 2011: China Market Analysis 3rd Edition To Be Published 3rd Quarter 2011 Base Year: 2010 A comprehensive analysis of the fast growing Chinese lubricants market, focusing on key trends, developments, challenges, business opportunities, and major suppliers, and addressing such questions as:  How can current lubricant marketers and formulators compete successfully and profitably in this market?  Which regions, end-use segments, and product categories within China offer the most opportunities?  How will customer expectations and purchasing criteria and practices change over the next five years?  How can marketers target customers effectively and what services should be provided?  How will future regulatory trends affect the automotive and industrial lubricants markets?  What can be learned from competitors, including domestic firms and multinational firms?  Are their ambitions changing?  Which channels of distribution should be used to market lubricants? www.KlineGroup.com Report #Y584C | © 2011 Kline & Company, Inc.
  • 2. Opportunities in Lubricants 2011: China Market Analysis Report Scope Opportunities in Lubricants 2011: China Market Analysis provides an update to the previous edition of Kline's in depth analysis of commercial automotive, consumer automotive, and industrial lubricant products, markets, and suppliers in China, Business Opportunities in the Chinese Lubricants Market, 2008. This report is specifically designed to assist marketers and formulators of lubricants in understanding the market dynamics of each significant market and product segment in China and in capitalizing on the developing business opportunities. The report includes detailed profiles of leading domestic and multinational suppliers in the Chinese lubricants market. Key Benefits Opportunities in Lubricants 2011: China Market Analysis provides benefits to lubricant basestock suppliers, lubricant additive suppliers, finished lubricanbt marketers, and the leading automotive and industrial OEMs in understanding this rapidly changing and growing market. This study helps all consitituents:  Increase their market share  Increase profitability  Compete more effectively  And bring down costs for their lubricants business in China www.KlineGroup.com Report #Y584C | © 2011 Kline & Company, Inc.
  • 3. Opportunities in Lubricants 2011: China Market Analysis Tentative Report Contents 1. INTRODUCTION 5. INDUSTRIAL OILS AND FLUIDS 5A. Overall Market 2. EXECUTIVE SUMMARY 5B. End-Use Markets 5B1. Aviation, marine, and railways 5B2. Chemicals and related products 3. COMMERCIAL TRANSPORTATION LUBRICANTS 5B3. Electrical equipment and energy transmission 3A. Overall Market 5B4. Fabricated metal products 3B. End-Use Markets 5B5. Machinery 3B1. On-highway subsegment 5B6. Mining Buses 5B7. Oil and gas extraction and petroleum refining Taxi fleets 5B8. Primary metals Trucks 5B9. Textiles 3B2. Off-highway Subsegment 5B10. Transportation equipment Agriculture 5B11. Other end-use industries Construction 5C. Products Mining 5C1. Compressor and refrigeration oil 3C. Products 5C2. Forming fluid 3C1. Engine oil 5C3. Greases 3C2. Gear oil 5C4. Hydraulic fluid 3C3. Greases 5C5. Gear oil 3C4. Hydraulic and transmission fluid 5C6. Engine oil 5C7. Process oil 4. CONSUMER AUTOMOTIVE LUBRICANTS 5C8. Protecting fluid 4A. Overall Market 5C9. Removal fluid 4B. End-Use Markets 5C10. Treating fluid 4B1. Retail subsegment 5C11. Turbine and circulating oil 4B2. Installed subsegment Quick-lube centers 6. SUPPLIERS Repair garages 6A. BP PLC 4C. Products 6B. Chevron 4C1. Engine oil 6C. ExxonMobil 4C2. Gear oil and automatic transmission fluid 6D. Fuchs Petrolub AG 4C3. Greases 6E. PetroChina 6F. Shell 6G. Sinopec 6H. Total 6I. Valvoline 6J. Others www.KlineGroup.com Report #Y584C | © 2011 Kline & Company, Inc.
  • 4. Opportunities in Lubricants 2011: China Market Analysis Methodology Kline is unmatched in our ability to gather hard-to-get market and competitive intelligence with a high degree of confidence. Kline's market analysis approach places the principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable. During the course of field research, Kline's professional staff of industry experts conduct in-depth discussions and personal interviews with a wide range of knowledgeable industry participants and opinion leaders, including leading consumers of lubricants, end users, channel players, and OEMs, as well as leading manufacturers and marketers of lubricants, pertinent government agencies, and trade associations. This approach has proven to be the most effective and reliable approach to obtaining accurate market data, capturing expert insights, and identifying business opportunities. Primary research will comprise 95% of the overall research methodology for this report. In addition, this analysis will be supplemented by secondary research drawn from the review of suppliers' product literature and price lists; a search of recent trade and technical literature; Internet sources; and analysis of statistical data from government, industry, and trade associations and agencies. Kline Credentials Kline is a worldwide consulting and research firm dedicated to Recently published or in-progress research for the Energy p providing the kind of insight and knowledge that helps companies industry includes: find a clear path to success. The firm has served the  Global Synthetic Lubricants 2010: Market Analysis and management consulting and market research needs of organi- Opportunities zations in the chemicals, materials, energy, life sciences, and  Global Passenger Car Engine Oil Suppliers 2010: consumer products industries for 50 years. Customer Value-Added Analysis  Global Lubricants 2010: Market Analysis and Kline's research and consulting services extend across the entire Assessment energy industry value chain. Our solutions have helped clients  Metalworking Fluids 2010 Global Series: Market Analysis develop better ways to create and profit from new business and Opportunities  Opportunities in Lubricants 2010: India Market Analysis opportunities, respond to competitive and economic threats, improve productivity, achieve sustainable growth, and optimize  Global Lubricant Additives 2010: Market Analysis and Opportunities performance. Kline provides clients with facts, forecasts, and  LubesNet Database 2011: Annual Online Subscription recommendations based solidly on the realities of the market. Our market research reports and services are designed to provide subscribers with a deeper understanding of their markets, an outlook for their business, and accurate information about their competitors. Our clients tell us they often use Kline's market research to validate their own internal analysis, and many clients rely on Kline reports as their most critical source of information. For more information about this study or Kline's other services, e-mail us at sales@klinegroup.com, visit our website at www.KlineGroup.com, or contact us at any of our regional offices listed below. North America Latin America Europe Japan Asia India +1-973-435-6262 +55-11-3079-0792 +32-2-770-4740 +81-3-3242-6277 +86-21-5292-5353 +91-124-4546-100 www.KlineGroup.com Report #Y584C | © 2011 Kline & Company, Inc.