Global Industrial Oils and Fluids 2012: Market Analysis and Opportunities This report will provide a comprehensive analysis of the diverse enduse industries and products that make up the industrial oils and fluids market.

1. Energy
In-Depth Report Series
Global Industrial Oils and Fluids
2012:
Market Analysis and Opportunities
1st Edition
To Be Published 1st Quarter 2012
Base Year: 2011
Regional Coverage This report will provide a comprehensive analysis of the diverse end-
use industries and products that make up the industrial oils and
Americas
fluids market. The study will help answer such important questions
Europe as:
Asia-Pacific
What is the global market for industrial oils and fluids by region,
end-use industry, and product categories?
What are the key industry trends by different end-use markets?
Which industries and regions have strong growth potential?
What is the potential market for high performance/quality
products in different end-use industries and regions?
What are the opportunities in environmentally friendly industrial
oils, food grade lubricants, and other specialty products?
What are the opportunities and threats in the market place for
lubricant marketers, basestock suppliers, and additive companies?
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Report #Y708 | © 2011 Kline & Company, Inc.

2. Global Industrial Oils and Fluids 2012:
Market Analysis and Opportunities
Report Scope
The study will focus on five key product categories and will include conventional, synthetic blend, and full synthetic
products consumed in approximately 16 key end-use industries.
The study will be global in scope and will be organized by the following major geographic regions:
Americas: the United States, Canada, Mexico, and Brazil, plus a brief discussion of other selected countries.
Europe: Germany, France, the United Kingdom, Italy, Turkey, Spain, Benelux, Russia, and Poland, plus summary
coverage of other selected countries.
Asia-Pacific: Japan, China, South Korea, India, Thailand, Indonesia, Malaysia, Vietnam, Australia, and Taiwan,
plus a brief discussion of other selected countries.
The final list of countries to be included in each volume will be decided in consultation with charter subscribers.
The base year for the study will be 2011. The study will also present forecasts for 2016.
Key Benefits
Subscribers to this study will have a reliable and independent assessment of the global industrial lubricants market.
This report will serve as an excellent resource for manufacturers and marketers of industrial oils and fluids to build
solid strategic plans and respond to competitive forces, emerging technologies, and evolving market needs.
Specifically, this report will assist subscribers by providing:
This study is global in scope. It is designed to provide:
A highly reliable and independent assessment of global oils and fluids consumption
A cost-effective extension of subscribers' own intelligence development capabilities
An examination of new business opportunities in established and emerging markets
An update on new product developments and new channels
An unbiased appraisal of market trends and emerging applications
www.KlineGroup.com Report #Y708 | © 2011 Kline & Company, Inc.

3. Global Industrial Oils and Fluids 2012:
Market Analysis and Opportunities
Tentative Report Contents
1. INTRODUCTION 4. REGIONAL PROFILES
Americas (USA, Canada, Mexico, and Brazil)
2. EXECUTIVE SUMMARY/OVERALL MARKET Europe (Germany, France, Italy, the United Kingdom, Spain,
Market by region Benelux, Russia, Turkey, and Poland)
Market by products Asia (China, Japan, India, Korea, Taiwan, Thailand, Malaysia,
Market by industry clusters Indonesia, Vietnam, and Australia)
Market opportunities and threats
Outlook Each regional profile will cover the following:
Regional characteristics and macroeconomic outlook
3. PRODUCTS Leading end-use industries
Process oils Industrial lubricants demand by product and end-use indus-
– Tire/rubber oils try
– White oils Regional trends
– Transformer oils Outlook
– Printing ink oils Appraisal and opportunities
– Agricultural spray oils
– Other process oils 5. INDUSTRY CLUSTERS PROFILES
General industrial oils Inside factory
– Hydraulic fluids Outside factory
– Turbine oils Food and pharma
– Gear oils Metalworking fluids
– Compressor oils and refrigeration fluids Industrial engine oils
– Other general industrial oils Specialty fluids
Metalworking fluids
– Removal fluids Each end-use industry cluster profile will cover the following:
– Forming fluids Definition and structure of industry cluster
– Protecting fluids Lubricant product applications
– Treating fluids Specification and prices
Industrial engine oils Lubricant consumption
– Natural gas engine oils Basestock usage and issues
– Marine oils Additive formulation and issues
– Railroad fluids Major customers and comments
– Aviation piston engine oils Market developments
Industrial greases Regional comparisons
Business outlook
Each product profile will cover the following: Appraisal and opportunities
Lubricant products, specifications, and prices – Lubricant marketers
Leading end-use industries – Baseoil marketers
Consumption by region and industry – Additive marketers
Market developments
Business outlook
Appraisal and opportunities
www.KlineGroup.com Report #Y708 | © 2011 Kline & Company, Inc.

4. Global Industrial Oils and Fluids 2012:
Market Analysis and Opportunities
Methodology
Kline is unmatched in our ability to gather hard-to-get market and competitive intelligence with a high degree of
confidence. Kline's market analysis approach places the principal emphasis on primary research techniques to
ensure that the foundation of business intelligence and insight is accurate, current, and reliable.
During the course of field research, Kline's professional staff of industry experts will conduct in-depth discussions
and personal interviews with a wide range of knowledgeable industry participants and experts including lubricant
marketers, formulators, additive and basestock suppliers, trade associations, and other industry experts on the
supply side.
Demand-side primary research will focus on interviews with operators, plant managers, and purchase managers at
end-user industries focusing on current lubrication practices, products used, un-met needs, emerging regulations
and their impact, perceptions on different suppliers, and business outlook.
This approach has proven to be the most effective and reliable approach to obtaining accurate market data,
capturing expert insights, and identifying business opportunities.
Although primary research will be by far the leading source of information and insights provided in this study, our
analysis will be supplemented by secondary research, including a review of suppliers' product literature and price
lists, a search of recent trade and technical literature, and an analysis of statistical data from government, industry,
and trade associations and agencies.
All in-depth interviews, analysis, and report writing will be conducted by a team of Kline & Company professionals
and associates with decades of experience in lubricant and baseoil sales, consulting, and technical service.
Kline Credentials
Recently published or in-progress research for the Energy
Kline is a worldwide consulting and research firm dedicated to
industry includes:
providing the kind of insight and knowledge that helps
companies find a clear path to success. The firm has served the Nationalized Oil Companies
management consulting and market research needs of organi- Global Lubricants Industry
zations in the chemicals, materials, energy, life sciences, and Global Lubricant Basestocks Three-Year Annual Service
consumer products industries for over 50 years. Global Synthetic Lubricants: Market Analysis and
Opportunities
Kline's research and consulting services extend across the entire LubesNet Database 2010: Annual Online Subscription
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lubricant industry value chain. Our solutions have helped clients
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develop better ways to create and profit from new business
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opportunities, respond to competitive and economic threats,
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improve productivity, achieve sustainable growth, and optimize
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performance. Kline provides clients with facts, forecasts, and
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recommendations based solidly on the realities of the market.
Our market research reports and services are designed to provide subscribers with a deeper understanding of their
markets, an outlook for their business, and accurate information about their competitors. Our clients tell us they
often use Kline's market research to validate their own internal analysis, and many clients rely on Kline reports as
their most critical source of information.
For more information about this study or Kline's other services, e-mail us at sales@klinegroup.com, visit our website
at www.KlineGroup.com, or contact us at any of our regional offices listed below.
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www.KlineGroup.com Report #Y708 | © 2011 Kline & Company, Inc.