Department stores show strength in skin care, makeup, and fragrances, collectively accounting for slightly over 95% of total beauty dollars. Kline's Beauty Retailing U.S. Department Stores is a comprehensive analysis of the department stores purchase channel, providing an accurate, detailed examination of the competitive landscape at the retail level. Sales performance for the channel as a whole and by subclass is provided for 27 product categories. Additionally, a forecast of the channel’s U.S. cosmetics and toiletries sales and growth through 2015, with commentary on issues and trends is also included.

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A comprehensive analysis of the department stores purchase channel, providing an accurate, detailed
examination of the competitive landscape at the retail level. Sales performance for the channel as a
whole and by subclass (specialty such as Neiman Marcus, traditional such as Macy’s and low-end
stores such as Kohl’s) is provided for 27 product categories.
Department stores show strength in skin care, makeup, and fragrances, collectively accounting for
slightly over 95% of total beauty dollars.
This report will address:
I What are the competitive threats to the department store channel’s beauty
business?
I How are department store retailers engaging consumers with promotions
and social media to drive in-store sales?
I What are the newest store formats such as Macy’s Impulse Beauty and
Space NK in Bloomingdale’s stores?
I How important are beauty sales to the channel as a whole?
I What does the future hold?
Beauty Retailing Through
U.S. Department Stores
Base Year: 2012
Table of Contents:
CHANNEL DEVELOPMENTS:
A brief summary of market activity and key trends that affected the channel during the past five years.
TOTAL TRADE CLASS SALES:
A review of overall purchase channel sales and a description of subclasses within the channel.
ROLE OF COSMETICS AND TOILETRIES:
A description of sales at the manufacturers’ and retail level by product category and subclass.
PROMOTIONAL ACTIVITY:
A discussion of strategies and campaigns used by retailers to spur sales.
PRIVATE LABEL PRODUCTS:
An overview of special product offers.
SALES BY SUBCLASS:
An overview of sales, developments, and key trends in the channel’s subclasses.
OUTLOOK:
A forecast of the channel’s U.S. cosmetics and toiletries sales and growth through 2015, with commentary on
issues and trends likely to influence the performance of the channel and its various categories in the future.