4. @kleverlaan | Crowdfunding strategy
Crowdfunding
Community Funding
Misconception 1: „Crowd”
Not an anonymous crowd, but an involved community
5. @kleverlaan | Crowdfunding strategy
Brand loyalty and local commitment
Polare - Management buy-out after bankruptcy
6. Customers invest in company
560K by 481 investors
@kleverlaan | Crowdfunding strategy
7. @kleverlaan | Crowdfunding strategy
Renewable energy community
Windcentrale - 15.000 investors - 15M euro - 9 wind turbines
8. @kleverlaan | Crowdfunding strategy
Crowdfunding
more than money
marketing
broad support
market research
customer loyalty
access to additional finance
Misconception 2: „Funding”
Funding is only one of the reasons to use crowdfunding
9. Marketing
@kleverlaan | Crowdfunding strategy
1300 deelnemers - winnaar Stadsinitiatief - 4 miljoen euro
10. Marketing
@kleverlaan | Crowdfunding strategy
Coolest Cooler - 60.000 items sold - $13,3 miljoen
11. Broad support
@kleverlaan | Crtoewdkfunsdting strategy
Political support and support from citizens & nature organization
15. @kleverlaan | Crowdfunding strategy
How to start?
!
Start building (or mapping) your community
(Social media, newsletter, involve your fans)
!
Prepare campaign in detail
(crowdfunding consultant + other specialists)
!
Tangible goal
(should be practical)
!
Make it personal
(passion of founder / initiator)
!
Launch campaign in 3 phases
1) Start with core group of friends and close (business) relations
2) Social media, newsletter and business network
3) Traditional media
!
Keep community informed after campaign!
