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Individual Class leadership Report

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Social media is often not seen beyond Facebook, Twitter or MySpace and even outside North America. Going global in the online realm becomes increasingly difficult when we take into account cultural differences and the theory of groundswell. We apply these theories into 2 real world cases of Google Orkut in Brazil and Renren.com in China.

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Individual Class leadership Report

Editor's Notes

  1. The same might be said of the domestically underappreciated Google Orkut. Introduced in 2004 , the social networking site is a big hit in Brazil, but in the U.S., Orkut has lagged in popularity behind Facebook and MySpace. Google Orkut's lack of popularity in the U.S. has been attributed not only to strong competition from the other services, but also to such factors as its early "invite only" policy, a lack of support for blogging tools, and an absence of video features. http://www.businessweek.com/technology/content/oct2007/tc2007107_530965.htm
  2. http://www.quora.com/Why-was-Orkut-a-success-in-Brazil http://www.nytimes.com/2006/04/10/technology/10orkut.html?pagewanted=2 http://books.google.ca/books?id=GxcLljc8w6wC&pg=PA467&lpg=PA467&dq=Orkut+North+America&source=bl&ots=qgR5ejQ9D2&sig=N2j1YsJAriRhMyNvfTPhzloy6lM&hl=en&ei=r9lzTfHKBIP7lwf-05SUAQ&sa=X&oi=book_result&ct=result&resnum=11&sqi=2&ved=0CFcQ6AEwCg#v=onepage&q=Orkut%20North%20America&f=false
  3. http://www.youtube.com/watch?v=KTBSeNQ7Nso http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aQui1bZhOva8
  4. http://techrice.com/2010/12/21/renren-setting-the-standard-for-chinas-social-networks/ http://techrice.com/2010/12/01/why-facebook-would-have-won-in-china-if-it-were-a-free-market/