Marketing Strategies for Economic Downturns

2008 NARI Educational Day Forum Speech PRESENTED BY Steven L. Kleber, President Kleber & Associates

Overview ,[object Object],[object Object],[object Object]

Presentation Takeaways ,[object Object],[object Object]

Food for Thought ,[object Object]

Why marketing in a “low” time well positions you for a market upturn ,[object Object],[object Object]

Why marketing in a “low time”… ,[object Object]

Why marketing in a “low time”… ,[object Object],[object Object],[object Object]

New Prospects ,[object Object],[object Object],[object Object],[object Object]

Smarter Marketing ,[object Object],[object Object],[object Object]

Marketing in a “Low” Time Tips ,[object Object],[object Object],[object Object]

Adapt Your Marketing Messages ,[object Object],[object Object],“ A New Day. New Ways to Save. ”

Adapt Your Marketing Messages ,[object Object],[object Object],[object Object]

Maximize Your Marketing Dollars ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Bottom Line ,[object Object]

Focus Your Marketing ,[object Object],[object Object],[object Object],[object Object]

Invest in Digital Marketing ,[object Object],[object Object],[object Object],[object Object]

Cultivate Consumer Relationships ,[object Object],[object Object]

Pay Attention to Current Customers ,[object Object],[object Object],[object Object],[object Object]

Emphasize Quality and Value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sell Your Service as an Investment ,[object Object],[object Object],[object Object],[object Object],[object Object]

Sell Your Service as an Investment ,[object Object],[object Object],[object Object],Wal-Mart Commercial

Offer Incentives ,[object Object],[object Object],[object Object],[object Object]

Be Prepared for an Upturn ,[object Object],[object Object]

Have a Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keep Your Employees Happy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Improve Customer Service ,[object Object],[object Object]

Maintain a Positive Attitude ,[object Object]

Smarter Marketing is Key to Success in a Downturn ,[object Object],[object Object],[object Object],[object Object],[object Object]

Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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