Kontor Business Support provides marketing services and can help Florida's Natural improve their online presence in several ways:
1) Their website needs better optimization for search engines through keyword research, content additions, and backlinks to increase search rankings.
2) They should invest in paid search advertising on Google to get their product listings above organic results.
3) Their social media, especially Facebook, needs active monitoring and engagement to build credibility and drive traffic.
4) A blogging strategy can help with search rankings when done properly through relevant, keyword-rich content and links back to the website.
5) Kontor can create a customized proposal outlining their services and estimating return on investment.
4. The Competition Florida’s Natural orange juice rated #2 in a recent taste test by Good Housekeeping Magazine. Yet you will see they don’t figure in the Top 5 results on Google. This is a great example of how web design can influence what Google interprets which may influence consumer perception. Kontor can advise you on how to build a better, more strategic site.
5. What’s Wrong With My Site? “ It’s a beautiful site, but no one comes to it. What could be wrong?” Besides being keyworded and optimized for search engines (which we will cover next), our experts at Kontor know what design tricks can help make your site “sticky” – in other words, keeping visitors on the page, directing them to interior pages where they can get the answers they’re searching for, and giving them reasons to buy your product. We can also do analytics that will show when and where they leave your site so you can improve on it. A/B testing can also be done to show which designs work better for your target audience.
8. Where Is My Site? Kontor will also submit your optimized website to both search engines and partner sites in your industry to create “backlinking” to increase your Google rank. Backlinking is a process which many companies find tedious and difficult to achieve on their own. Plus the Internet is ever-changing so keywording and backlinking needs to be refreshed periodically. Google is not the only search engine that provides organic search. We understand this and can set up your site for Bing and Yahoo.
10. Now That Visitors Can Find Me… You may be thinking, “Now that Google can find me with organic search, my work is over!” Or you may be thinking, “Now that I see the power of the Internet, I want to make more money!” Google AdWords are seen on the right hand side of this screen, and sometimes there are “sponsored” results above the organic results as well. In this example, Welch’s is taking the opportunity to tell visitors about antioxidants in grape juice (and get them onto their website) and Target is telling visitors to buy juice at their store. Your opportunity could also appear here. Kontor can help you.
14. Facebook There are over 500,000,000 active users on Facebook, the size of a small country! This represents about 1 in 13 people on earth, and about ½ of them are logged on any given day. What would you give to have ½ of your neighborhood seeing your advertisement on a daily basis? Or maybe you tried to create a Facebook Page for your business and it is lacking that certain something. Even if customers are pressing the Like button, you still don’t know if they’re visiting your website or buying your product or service. This is a very common problem and Kontor has a solution for you.
15. Facebook A word of warning: You must respond to visitor’s comments that are negative to provide a positive customer service experience. Customer comments (not spam) can add credibility to your page whether they are positive or negative. But you must monitor them! Kontor offers this service.
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